#channelshiftcamp

Understanding Your Channels

Dave Witts (Transformation Practitioner) 7th November 2013

Register now

2

www.gossinteractive.com/channel-shift-webinar

Agenda

• Your Channel Shift Challenges

• Agreeing our “Output”

• Understanding Your Channels

• Q & A

Outputs

• Benefits realisation

• Understanding baseline cost and regularly

review to track savings

• How / Baselining

• Data collection

• GOSS Service Analysis Tool

• Business case for change

• Stories?

• Case studies included

• Cashable savings

• Coming soon

Question Time | Your Channel Shift Challenges

Question Time | Your Channel Shift Challenges

How do you deliver channel shift?

Customer/Insight

How do you deliver channel shift?

Customer Strategy

Customer/Insight

How do you deliver channel shift?

Channel Insight

Customer Strategy

Customer/Insight

Customer Channel Insight

The future of the web channel?

11

Channel Shift @BasildonCouncil

Gathering the Numbers

Andrew Pickess

Corporate Systems Manager

Metrics Gathering Exercise

How do you deliver channel shift?

Channel / IT Strategy

Channel Insight

Customer Strategy

Customer/Insight

How do you deliver channel shift?

Channel / IT Strategy

Channel Insight

Customer Strategy

Customer/Insight

Channel Improvements

How do you deliver channel shift?

Process Improvements

Channel Improvements

Channel / IT Strategy

Channel Insight

Customer Strategy

Customer/Insight

That’s how you deliver channel shift!

Process Improvements

Channel Improvements

Channel / IT Strategy

Channel Insight

Customer Strategy

Customer/Insight

Q & A

Register now

18

www.gossinteractive.com/channel-shift-webinar