How to use contentto qualify customers
and drive sales?
RetentionAcquisition
Content
Transactions
ContentDefining the editorial line
Entrepreneurship
Creativity
Good energy
Well being
Editorial line
Targeting Creativity hotbeds
The Makers platform
LNDMRK & Festival MURAL
Example :
Tuyaux & CoExample :
Barbers at l’Atelier Frank & OakExample :
Content attracts and qualify the right
customers.
Acquisition& amplification
Content is not king.
Community leverage
Native Content Facebook Ads
Media Buy and messages
Partnerships Direct Mailing
Retention& retargating
Email gating for new visitors
Retargeting with AdRoll
MakersContent Promotions
Website & Facebook
Weekly newsletter
Inspiring stories tied to offers
Follow up with the Makers
and community spirit
Transactional& CRM
Platforms and
operational logistics
Paiements
Platforms Warehouse
Shipping
Plateforme Shopify
et service à la clientèle
Shopify apps
and tools used
Personalised offers
in newsletter
Contextual offers
on Facebook
Subscription model and
recurring orders for B2B
Mailing + Ads
Landing pages
Conversion
Drive to store coupons
to trigger a first try
Website trafficNew wesite
Ventes en ligne Online salesNew wesite
Réseaux Sociaux Social engagementNew wesite
Potential collaborations
Easier to reach out to Makers
Community belonging
Soft power increase
To be continued...
Thank you!
Maybejefflee.comGuruenergy.com
Alex de Billy Jeff Lee