How to use contentto qualify customers

and drive sales?

RetentionAcquisition

Content

Transactions

ContentDefining the editorial line

Entrepreneurship

Creativity

Good energy

Well being

Editorial line

Targeting Creativity hotbeds

The Makers platform

LNDMRK & Festival MURAL

Example :

Tuyaux & CoExample :

Barbers at l’Atelier Frank & OakExample :

Content attracts and qualify the right

customers.

Acquisition& amplification

Content is not king.

Community leverage

Native Content Facebook Ads

Media Buy and messages

Partnerships Direct Mailing

Retention& retargating

Email gating for new visitors

Facebook Contest

Retargeting with AdRoll

MakersContent Promotions

Website & Facebook

Weekly newsletter

Inspiring stories tied to offers

Follow up with the Makers

and community spirit

Transactional& CRM

Platforms and

operational logistics

Paiements

Platforms Warehouse

Shipping

Plateforme Shopify

et service à la clientèle

Shopify apps

and tools used

Personalised offers

in newsletter

Contextual offers

on Facebook

Subscription model and

recurring orders for B2B

Mailing + Ads

Landing pages

Conversion

Drive to store coupons

to trigger a first try

Results

Website trafficNew wesite

Ventes en ligne Online salesNew wesite

Réseaux Sociaux Social engagementNew wesite

Potential collaborations

Easier to reach out to Makers

Community belonging

Soft power increase

To be continued...

Thank you!

Maybejefflee.comGuruenergy.com

Alex de Billy Jeff Lee