How To Use Google+ Local
To Drive New Business
Lucas Raby – Head of Digital MarketingYasmine Alcide – Digital Marketing Consultant
So, Who Is AWD?
A Collingwood-based agency who helps SMEs with their Web, IT and Digital Marketing needs.
Who Do We Work With?
We specialise in helping small and medium sized local businesses in establishing and boosting their
online presence and generating new business through effective Digital Marketing strategies.
Why Should You Listen To Us?
LOCAL RESULTS!
More Results…
& Some More…
Now That’s Out Of The Way…
What Is Google My Business?
In short, Google My Business (formerly Google+ Local / Google Places) is one central dashboard that allows you to manage your online business profile and connects you directly with customers, whether they're looking for you
on Search, Maps or Google+.
Short Video
http://www.youtube.com/watch?v=LCzri4tXuF0
For Your Customers
Get Recommendations Based On Circles, Past Reviews & Location.
Publish Reviews & Photos Of Favourite Places.
View Your Local Google+ Page To See Reviews, Photos, & Posts.
Find Reviews From People They Know And Trust Highlighted In Search Results.
Edit Your Business Info& Share Latest News
Measure Performance & Gain Valuable
Insights
For Your Business
Manage & Respond To Customer Feedback
Even Connect With Customers, Face-To-
Face!
What’s New?
New Dashboard Design Longer Business Descriptions More Image Uploads No Custom Categories Videos On Google+ Page (Not
Listing)
Great Features & All…BUT Why Should YOU Be
Using It…?
It's 100% FREE
Unless you hire someone like myself
It’s Better Than YellowPages
If you’re still advertising in YellowPages print, please STOP NOW
You DON’T Need A Website
Don’t tell my colleague I said this.
It’s Targeted & Measurable!
People are searching for your productsand services, in your area, RIGHT NOW.
AND IT WORKS
QUESTIONS:How Many Of You Have A Website For Your Business?
How Many Of You Have Tried SEO or Maps Optimisation Before?How Many Of You Have A Google My Business Listing?
How Many Of You Rank #1 For Your Product / Service In Your Local Area?
CASE STUDY
MELBOURNE CITY LOCKSMITHS191 New Business Calls In June, 2014
+ 52 New Business Email Enquiries
243 New, RED HOT Business Opportunities
In June Alone…
Roughly 8 new business leads PER DAY.
Unfortunately, More ThanDamian’s Poor Old
Wife Can Handle
Looking For Similar Results…?
Firstly, Let’s Understand How Listings & Businesses Are Ranked
On Google Maps
RELEVANCE
DISTANCE
PROMINANCE
The relevance of the listing / business itself related to the search the end-user makes.
The distance of your business in relation to the location being searched by the end-user.
The prominence and popularity of your business both online and offline.
Make Sense?OK, Here’s What
You’ll Need…
1. Local Listings or “Citations” (Secret Ingredient)
2. Reviews On Your Listings3. Google(+) Account
4. Physical Business Address(or Virtual)5. Business Telephone Number
6. Decent Writing Skills7. Images Of Your Business
Google My BusinessOptimisation Checklist
Local Listings / Citations
Google My BusinessSTEP #1: Local Listings
Getting listings on the major local business directories so that Google can reference those listings and then rank your ‘Maps’ listing accordingly. This is a part of the PROMINENCE component to Google’s local or ‘Maps’ algorithm.
HOT TIP: The more local listings you get, the better.
Reviews On Your Listings
Google My BusinessSTEP #2: Business
Reviews
Getting your customers to review your business on these sites helps with the PROMINENCE side of things also. Send a friendly email with a link to each directory asking your customers to leave a review. Always have new customers do the same (if you think they’re happy with your services of course!)
HOT TIP: Once again, the more positive reviews you get, the better – Not only for Google but for your online reputation also.
Setup Or Login To An Account
Google My BusinessSTEP #3: Google Account
If you’ve already got an active account or listing, login to your account and then visit the link below to manage your listing. If you haven’t got an account, visit the link below also and follow the prompts to register.
HOT TIP: If you already have an account and listing, do not create a new account or listing. Try to find your original login details.
To register or setup a listing:http://www.google.com.au/business/
For more information and Google My Business resources:https://support.google.com/business/
Creating Or Editing Your Listing
Google My BusinessSTEP #4: Listing Setup
Ensuring your business meets 100% of the information criteria is CRITICAL to getting a good ranking and to ensure your business is RELEVANT. Be sure to enter:
EXACT business name (no SPAM ) Exact business address Phone number Business hours Full business description Business category (fill in all 5 if you can). Don’t forget a profile photo Upload as many business images as possible
HOT TIP: If you don’t like to write, get a friend or family member to write a description for you. If you don’t have images, get someone to take some. The more complete your listing is, the better chance your listing is of ranking well in Google Maps.
Verifying Your Business Listing
Google My BusinessSTEP #5: Verification
HOT TIP: If you don’t verify your listing, it may show on Google however, it is highly likely that it won’t show up or rank well if your niche is highly competitive.
To verify that you are who you say you are and located where you say you’re located, Google will send you a postcard to verify your address. You’ll need to enter a PIN code on that postcard via Google to have your business verified and activated.
Thanks For Listening& Attending
WE HOPE TONIGHT HAS HELPED.
If you have any questions, email us anytime:
Lucas: [email protected] Yasmine: [email protected]
You can also call us on:
1300 494 208
OR JUST ASK US NOW!
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