Google My Business / Google Places - Local Business Setup & Optimisation Guide

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What Exactly Is Google My Business? In short, Google My Business (formerly Google+ Local / Google Places) is one central dashboard that allows you to manage your online business profile and connects you directly with customers, whether they're looking for you on Search, Maps or Google+. Why It's Good For Your Business - Edit Your Business Info & Share Latest News - Measure Performance & Gain Valuable Insights - Manage & Respond To Customer Feedback - Even Connect With Customers, Face-To-Face! Why Should You Be Using It? - It's 100% FREE - Its Better Than YellowPages - You DONT Need A Website - Its Targeted & Measurable! - AND IT WORKS Before Moving Ahead, Lets Understand How Listings & Businesses Are Ranked On Google Maps RELEVANCE - The relevance of the listing / business itself related to the search the end-user makes. DISTANCE - The distance of your business in relation to the location being searched by the end-user. PROMINENCE - The prominence and popularity of your business both online and offline. OK, Heres What Youll Need To Optimize Your Google My Business Listing 1. Local Listings or Citations (Secret Ingredient) 2. Reviews On Your Listings 3. Google(+) Account 4. Physical Business Address(or Virtual) 5. Business Telephone Number 6. Decent Writing Skills 7. Images Of Your Business STEP #1: Local Listings (Building Local Business Listings & Citations) Getting listings on the major local business directories so that Google can reference those listings and then rank your Maps listing accordingly. This is a part of the PROMINENCE component to Googles local or Maps algorithm. STEP #2: Business Reviews (Get Reviews On Your Local Business Listings) Getting your customers to review your business on these sites helps with the PROMINENCE side of things also. Send a friendly email with a link to each directory asking your customers to leave a review. Always have new customers do the same (if you think theyre happy with your services of course!) STEP #3: Google Account (Setup Your Google My Business Account Or Login To An Existing Account) If youve already got an active account or listing, login to your account and then visit the link below to manage your listing. If you havent got an account, visit the link below also and follow the prompts to register. To register or setup a listing: http://www.google.com.au/business/ For more information and Google My Business resources: https://support.google.com/business/ STEP #4: Listing Setup (Creating Or Editing Your Existing Google My Business Listing) *********** This presentation exceeds the word limit for SlideShare. For more information about our services, please visit: Google My Business / Places Optimisation Services: http://www.iwebdesign.com.au/seo/google-places/ Local SEO Services: http://www.iwebdesign.com.au/seo/local-seo/

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<ul><li> How To Use Google+ Local To Drive New Business Lucas Raby Head of Digital Marketing Yasmine Alcide Digital Marketing Consultant </li> <li> So, Who Is AWD? A Collingwood-based agency who helps SMEs with their Web, IT and Digital Marketing needs. </li> <li> Who Do We Work With? We specialise in helping small and medium sized local businesses in establishing and boosting their online presence and generating new business through effective Digital Marketing strategies. </li> <li> Why Should You Listen To Us? </li> <li> LOCAL RESULTS! </li> <li> More Results </li> <li> &amp; Some More </li> <li> Now Thats Out Of The Way </li> <li> What Is Google My Business? In short, Google My Business (formerly Google+ Local / Google Places) is one central dashboard that allows you to manage your online business profile and connects you directly with customers, whether they're looking for you on Search, Maps or Google+. </li> <li> Short Video http://www.youtube.com/watch?v=LCzri4tXuF0 </li> <li> For Your Customers Get Recommendations Based On Circles, Past Reviews &amp; Location. Publish Reviews &amp; Photos Of Favourite Places. View Your Local Google+ Page To See Reviews, Photos, &amp; Posts. Find Reviews From People They Know And Trust Highlighted In Search Results. </li> <li> Edit Your Business Info &amp; Share Latest News Measure Performance &amp; Gain Valuable Insights For Your Business </li> <li> Manage &amp; Respond To Customer Feedback Even Connect With Customers, Face-To-Face! </li> <li> Whats New? New Dashboard Design Longer Business Descriptions More Image Uploads No Custom Categories Videos On Google+ Page (Not Listing) </li> <li> Great Features &amp; All BUT Why Should YOU Be Using It? </li> <li> It's 100% FREE Unless you hire someone like myself </li> <li> Its Better Than YellowPages If youre still advertising in YellowPages print, please STOP NOW </li> <li> You DONT Need A Website Dont tell my colleague I said this. </li> <li> Its Targeted &amp; Measurable! People are searching for your products and services, in your area, RIGHT NOW. </li> <li> AND IT WORKS </li> <li> QUESTIONS: How Many Of You Have A Website For Your Business? How Many Of You Have Tried SEO or Maps Optimisation Before? How Many Of You Have A Google My Business Listing? How Many Of You Rank #1 For Your Product / Service In Your Local Area? </li> <li> CASE STUDY MELBOURNE CITY LOCKSMITHS 191 New Business Calls In June, 2014 </li> <li> + 52 New Business Email Enquiries </li> <li> 243 New, RED HOT Business Opportunities In June Alone Roughly 8 new business leads PER DAY. </li> <li> Unfortunately, More Than Damians Poor Old Wife Can Handle </li> <li> Looking For Similar Results? </li> <li> Firstly, Lets Understand How Listings &amp; Businesses Are Ranked On Google Maps RELEVANCE DISTANCE PROMINANCE The relevance of the listing / business itself related to the search the end-user makes. The distance of your business in relation to the location being searched by the end-user. The prominence and popularity of your business both online and offline. </li> <li> Make Sense? OK, Heres What Youll Need </li> <li> 1. Local Listings or Citations (Secret Ingredient) 2. Reviews On Your Listings 3. Google(+) Account 4. Physical Business Address(or Virtual) 5. Business Telephone Number 6. Decent Writing Skills 7. Images Of Your Business Google My Business Optimisation Checklist </li> <li> Local Listings / Citations Google My Business STEP #1: Local Listings Getting listings on the major local business directories so that Google can reference those listings and then rank your Maps listing accordingly. This is a part of the PROMINENCE component to Googles local or Maps algorithm. HOT TIP: The more local listings you get, the better. </li> <li> Reviews On Your Listings Google My Business STEP #2: Business Reviews Getting your customers to review your business on these sites helps with the PROMINENCE side of things also. Send a friendly email with a link to each directory asking your customers to leave a review. Always have new customers do the same (if you think theyre happy with your services of course!) HOT TIP: Once again, the more positive reviews you get, the better Not only for Google but for your online reputation also. </li> <li> Setup Or Login To An Account Google My Business STEP #3: Google Account If youve already got an active account or listing, login to your account and then visit the link below to manage your listing. If you havent got an account, visit the link below also and follow the prompts to register. HOT TIP: If you already have an account and listing, do not create a new account or listing. Try to find your original login details. To register or setup a listing: http://www.google.com.au/business/ For more information and Google My Business resources: https://support.google.com/business/ </li> <li> Creating Or Editing Your Listing Google My Business STEP #4: Listing Setup Ensuring your business meets 100% of the information criteria is CRITICAL to getting a good ranking and to ensure your business is RELEVANT. Be sure to enter: EXACT business name (no SPAM ) Exact business address Phone number Business hours Full business description Business category (fill in all 5 if you can). Dont forget a profile photo Upload as many business images as possible HOT TIP: If you dont like to write, get a friend or family member to write a description for you. If you dont have images, get someone to take some. The more complete your listing is, the better chance your listing is of ranking well in Google Maps. </li> <li> Verifying Your Business Listing Google My Business STEP #5: Verification HOT TIP: If you dont verify your listing, it may show on Google however, it is highly likely that it wont show up or rank well if your niche is highly competitive. To verify that you are who you say you are and located where you say youre located, Google will send you a postcard to verify your address. Youll need to enter a PIN code on that postcard via Google to have your business verified and activated. </li> <li> Thanks For Listening &amp; Attending WE HOPE TONIGHT HAS HELPED. If you have any questions, email us anytime: Lucas: lucas@awd.com.au Yasmine: yasmine@awd.com.au You can also call us on: 1300 494 208 OR JUST ASK US NOW! </li> </ul>