Automating Your Digital Reporting
(and Life) with Google Analytics…Or 11 Times You Could Probably Be Saving Time
#intel9
This is where
I work.
#intel9
I work with a
lot of smart
people.
#intel9
Their
backgrounds
look like this.
#intel9
Their facial
hair, too.
#intel9
My background is
more like this.
#intel9
But I’ve always
loved these.
#intel9
That’s how
we met.
#intel9
And how
we met.
#intel9
And how
we met.
#intel9
GA is still
a lot.
#intel9
And nobody
has time.
#intel9
Well, except
these guys.
#intel9
Reporting Analysis Outreach Research Education Promotion
10%
20%Here’s an
average
week.
#intel9
10%
Reporting Analysis
Sadly: first
things to be
cut.
#intel9
10%
Reporting Analysis
Instead let’s
automate.
#intel9
Research
Outreach
10%
Reporting Analysis Education
And
reallocate.
#intel9
Reporting Analysis Education
Research
Outreach
10%
Sleep
#intel9
?
Automating Your Digital Reporting (and
Life) with Google Analytics…Or 11 Times You Could Probably Be Saving Time
bit.ly/ga-auto-deck
(Assuming reliable
tracking…)
#intel9
Time = biggest
threat to analysis.
#intel9
(Assuming limited interest
or access to API…)
#intel9
Automation =
reporting time
saver.
#intel9
Prepare your
tool belt.
#intel9
1.
Emailed
Reports
#intel9
A.K.A.
waiting in
your inbox.
EASY!
#intel9
reports
Or at least
easier.EASIER!
#intel9
reports
You can
email most
reports.
#intel9
reports
Don’t
forget a
date
range!
#intel9
reports
2.
Dashboards
#intel9
A.K.A.
the Megazord
of reporting.
#intel9
dashboards
Add
reports to
dashboard.
dashboards
#intel9
Add
reports to
dashboard.
#intel9
dashboards
Find inspiration
in others.
#intel9
dashboards
That name
sounds familiar.
#intel9
dashboards
Don’t forget
to press send.
#intel9
dashboards
Or date
ranges.
#intel9
dashboards
Which do
I use?
Weekly MonthlyAll Traffic Dashboard Conversion Dashboard
PPC Dashboard Audience Dashboard
#intel9
dashboards
But you’re
not me.
#intel9
dashboards
Want some of
your own?
dashboards
#intel9
We can add
dashboards
with a link.
#intel9
dashboards
You manage
social media?
#intel9
dashboards
This is a
social
dashboard.
bit.ly/ga-auto-social
dashboards
You manage
content
marketing?
#intel9
dashboards
This is a
content
dashboard.
bit.ly/ga-auto-content
dashboards
You manage
paid search?
#intel9
dashboards
This is a
paid/CPC
dashboard.
bit.ly/ga-auto-cpc
dashboards
You manage
PR?
#intel9
dashboards
This is a
real time
dashboard.
bit.ly/ga-auto-pr
dashboards
Or at least
report on PR?
#intel9
dashboards
This is a
referral
dashboard.
bit.ly/ga-auto-referral
dashboards
You manage
SEO?
#intel9
dashboards
This is an
SEO
dashboard.
bit.ly/ga-auto-seo
dashboards
You manage
recruiting?
#intel9
dashboards
This is an
audience
dashboard.
bit.ly/ga-auto-demo
dashboards
3.
Custom
Alerts
#intel9
A.K.A.
A friendly
reminder.
Remember:
You’re
awesome.
#intel9
alerts
How about 55
reminders?
alerts
bit.ly/ga-auto-55
You manage
admissions?
#intel9
alerts
#intel9
Acquisition Behavior ConversionsAll Traffic – Both –50%D
Bounce – Increase –10%D
Conv. Rate – Both –20%W
Social – Increase –50%D
Pg. Load – Increase –10%M
Revenue – Both –20%W
Organic – Decrease –50%D
Duration – Decrease – 20%D
Total Conv. – Both –20%W
alerts
#intel9
ConversionsConv. Rate – Both –20%W
As in a
conversion
rate alert…
alerts
#intel9
ConversionsConv. Rate – Both –20%W
Monitoring
increases and
decreases…
alerts
#intel9
ConversionsConv. Rate – Both –20%W
Changing more
than 20% per
week.
alerts
#intel9
Acquisition Behavior ConversionsAll Traffic – Both –50%D
Bounce – Increase –10%D
Conv. Rate – Both –20%W
Social – Increase –50%D
Pg. Load – Increase –10%M
Revenue – Both –20%W
Organic – Decrease –50%D
Duration – Decrease – 20%D
Total Conv. – Both –20%W
alerts
You manage
SEO?
#intel9
alerts
#intel9
Acquisition Behavior ConversionsAll Traffic – Both –50%D
Bounce – Increase –10%D
Conv. Rate – Both –20%W
Social – Increase –50%D
Pg. Load – Increase –10%M
Revenue – Both –20%W
Organic – Decrease –50%D
Duration – Decrease – 20%D
Total Conv. – Both –20%W
alerts
You manage
the website?
#intel9
alerts
#intel9
Acquisition Behavior ConversionsAll Traffic – Both –50%D
Bounce – Increase –10%D
Conv. Rate – Both –20%W
Social – Increase –50%D
Pg. Load – Increase –10%M
Revenue – Both –20%W
Organic – Decrease –50%D
Duration – Decrease – 20%D
Total Conv. – Both –20%W
alerts
And while
we’re on a
roll.
#intel9
What about
AdWords?
#intel9
#intel9
adwords
Hi, little
download
button.
#intel9
adwords
A PDF offers
visual reports.
What about
Search Console?
#intel9
#intel9
console
The emails
look like
this.
Take the
next step.
analytics
bit.ly/ga-auto-55
Let’s get
to work.
#intel9