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#SMX #22C1 @GarbersonGA & The Rise of (Free!) DIY Audience Marketing
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#SMX #22C1 @Garberson
History
Lesson
#SMX #22C1 @Garberson
Class of2005source: wikicommons
me
#SMX #22C1 @Garberson
source: wikicommons
me
Obeythe 4Ps
#SMX #22C1 @Garberson
source: google trends
#SMX #22C1 @Garberson
not me
#SMX #22C1 @Garberson
source: wikicommons
meMore
Pageviews!
#SMX #22C1 @Garberson
#SMX #22C1 @Garberson
Reporting
Targeting
#SMX #22C1 @Garberson
Andrew GarbersonDirector, Digital Marketing StrategyLunaMetrics
#SMX #22C1 @Garberson
Andrew GarbersonDirector, Digital Marketing StrategyLunaMetrics
United Statesof Craft Beer
#SMX #22C1 @Garberson
Please stand if you use Google Analytics?
#SMX #22C1 @Garberson
How often do you use Google Analytics?
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
#SMX #22C1 @Garberson
At least 1 time per week stay standing
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
#SMX #22C1 @Garberson
At least 3 times per week stay standing
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
#SMX #22C1 @Garberson
At least 5 times per week stay standing
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
#SMX #22C1 @Garberson
#SMX #22C1 @Garberson
#SMX #22C1 @Garberson@garberson
#SMX #22C1 @Garberson
Identifying
Reporting
Targeting
#SMX #22C1 @Garberson
$41
2 3
Micro Conversion Macro ConversionTarget Market
Identifying
#SMX #22C1 @Garberson
Target Market
• Marketing Professional• Mid- to High-Level Job
Title• Fortune 1000 Company• Not Fortune 100• East Coast
Also 3 FAQs for each audience
Identifying
#SMX #22C1 @Garberson
$41
2 3
Micro Conversion Macro ConversionTarget Market
Identifying
#SMX #22C1 @Garberson
Micro / Macro
#SMX #22C1 @Garberson
123456
$
Micro Conversion
Macro Conversion
#SMX #22C1 @Garberson
Identifying
Target Market
$41
2 3
Micro Conversion Macro Conversion
#SMX #22C1 @Garberson
Micro Conversion Macro Conversion
Order
Login
Video FAQ
Target Market
ATLParent
Luxury
Login
Identifying
#SMX #22C1 @Garberson
Reporting
#SMX #22C1 @Garberson
Target Market
Reporting
#SMX #22C1 @Garberson
Target Market
Reporting
#SMX #22C1 @Garberson
All Traffic
Reporting
Segments. Standard or custom subsets of users or sessions in GA with similar qualities.
#SMX #22C1 @Garberson
Reporting
Target Market
#SMX #22C1 @Garberson
Reporting
Micro Conversion Macro Conversion
Order
Login
Video FAQ
Target Market
ATLParent
Luxury
Login
#SMX #22C1 @Garberson
Reporting
Target Market
ATLParent
Luxury
Login
#SMX #22C1 @Garberson
Reporting
Dashboard
#SMX #22C1 @Garberson
Reporting
benlcollins.com
Data Studio
#SMX #22C1 @Garberson
Reporting
Hello,Beautiful
#SMX #22C1 @Garberson
Targeting
#SMX #22C1 @Garberson
Targeting
Segments
Audiences
#SMX #22C1 @Garberson
Targeting
Ad Destination Squeeze Checkout Thank-You
#SMX #22C1 @Garberson
Targeting
Like, foreverever?
Ad tothank-youpage
#SMX #22C1 @Garberson
Targeting
50% Traffic50% Traffic
A/B Test. Tests two or more variants of a page, also called an A/B/N test.
#SMX #22C1 @Garberson
Targeting
Micro Conversion Macro Conversion
Order
Login
Video FAQ
Target Market
ATLParent
Luxury
Login
#SMX #22C1 @Garberson
Targeting
#SMX #22C1 @Garberson
Targeting
#SMX #22C1 @Garberson
Targeting
Also 3 FAQs for each audience
#SMX #22C1 @Garberson
Targeting
#SMX #22C1 @Garberson
Targeting
#SMX #22C1 @Garberson
Targeting
Ad Destination Squeeze Checkout Thank-You
#SMX #22C1 @Garberson
Targeting
Micro Conversion Macro Conversion
Order
Login
Video FAQ
Target Market
ATLParent
Luxury
Login
#SMX #22C1 @Garberson
Targeting
#SMX #22C1 @Garberson
Page
#SMX #22C1 @Garberson
Page
Think: Remarketing
#SMX #22C1 @Garberson
Identifying
Reporting
Targeting
#SMX #22C1 @GarbersonLEARN MORE: UPCOMING @SMX EVENTS
THANK YOU! SEE YOU AT THE NEXT #SMX
