Fearless Marketing: Key Legal Issues in Branding on
Social Media
Presented by:Kyle-Beth Hilfer, Esq.
Platforms’ Shifting Terms of Use
Testimonials and Endorsements
Intellectual Property Concerns
Ownership of Social Media Content
Management of Employees
Underestimating the Risk
Questions?
• Kyle-Beth Hilfer• Ph. 914-941-5668• [email protected]• www.collenip.com • @kbhilferlaw
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