Fearless Marketing: Key Legal Issues in Branding on

Social Media

Presented by:Kyle-Beth Hilfer, Esq.

Platforms’ Shifting Terms of Use

Testimonials and Endorsements

Intellectual Property Concerns

Ownership of Social Media Content

Management of Employees

Underestimating the Risk

Questions?

• Kyle-Beth Hilfer• Ph. 914-941-5668• kbhilfer@collenip.com• www.collenip.com • @kbhilferlaw

For additional social media commentary, visit our blog, www.brandsinsm.com

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