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FEARLESS DREAMS YOUR START UP DREAM NEEDS DESIGN THINKING
SONIA MANCHANDA www.spread.ooo
FEARLESS DREAMS DESIGN THINKING AND START UPS
IT MUSTSTART WITH A DREAMIt’s your vision of the world you will create.It’s the inspiration and the fuel that drives you from the inside, outward. Dreams move the world forward.
A dream is born from your self, from your intuition, from subconscious introspection. Bringing together the best in you with the biggest challenge outside.‘THE DREAM CONSCIOUSNESS IS A WORLD OF SUBTLE PERCEPTION. THE OBJECTS OF THE DREAM WORLD ARE OUR OWN MENTAL CREATION’. MANDUKYA UPANISHAD
FEARLESS DREAMS DESIGN THINKING AND START UPS
All the possibilities exist in your own imagination.
AHAM BRAHMASMI THE CORE OF MY BEING IS THE ULTIMATE REALITY. THE ROOT AND GROUND OF THE UNIVERSE, THE SOURCE OF ALL THAT EXISTS.
FEARLESS DREAMS DESIGN THINKING AND START UPS
START DREAMING!
WAKE UPTo a world of possibilities within yourself
FEARLESS DREAMS DESIGN THINKING AND START UPS
ARE YOU READY?
FEARLESS DREAMS DESIGN THINKING AND START UPS
DREAMCATCHINGPair up and start. There is one dreamcatcher and one dreamer. The dreamcatcher must discover the big dream of the dreamer. And either articulate it for him or her or then help them express it clearly..
TASK1
10 MINUTES
Dreams are positive, progressive, passionate ideas that move us forward.
FEARLESS DREAMS DESIGN THINKING AND START UPS
ASKING SOMEONE WHAT THEIR DREAM IS SHIFTS FOCUS FROM PROBLEMS TO POSSIBILITIES.
FEARLESS DREAMS DESIGN THINKING AND START UPS
+ ETHNOGRAPHY
+ DESIGN RESEARCH
+ EMPATHY
FEARLESS DREAMS DESIGN THINKING AND START UPS
FEARLESS DREAMS DESIGN THINKING AND START UPS
INNOVATIVE Does something new, original and advanced
INCLUSIVE Has width and relates to/takes along many more
IMPACTFUL Creates meaningful change
Is this a personal dream or is it more? Is it
+ =YOUR DREAM THEIR DREAM DREAM VENTURE
FEARLESS DREAMS DESIGN THINKING AND START UPS
+ QUALITATIVE AND QUANTITATIVE DATA
+ OBSERVATION
+ UNDERSTANDING
OPEN INNOVATION
WHY WE DON’T DREAM ENOUGHTake the analogy of a fruit.
Dream Fruit
FEARLESS DREAMS DESIGN THINKING AND START UPS
are like a hard and thorny superficial skin that keep us from dreaming.
FEARS AND ANXIETIESDream Fruit
FEARLESS DREAMS DESIGN THINKING AND START UPS
Fears And Anxieties
are a fleshy pulpy space where its easy to lose oneself.WISHES AND DESIRES
Dream Fruit
FEARLESS DREAMS DESIGN THINKING AND START UPS
Hopes And Aspirations
lies the dream seed. Something unique, something meaningful that keeps us up at night.
CREATIVE COREDream Fruit
FEARLESS DREAMS DESIGN THINKING AND START UPS
Creative Seed
DREAMS ARE LIMITLESS.DREAMS ARE UNIVERSAL. UNDERSTAND YOUR OWN DREAM. LEARN TO UNCOVER YOUR CUSTOMERS DREAMS.
FEARLESS DREAMS DESIGN THINKING AND START UPS
MAKEDREAMCATCHING A HABITDeamcatching is a unique frame of enquiry and a tool. That can help you relate to people, go beyond fears and anxieties, deeper than wishes and desires, to the deepest real aspirations of your subject.
FEARLESS DREAMS DESIGN THINKING AND START UPS
ENTREPRENEURSHIP ISTHE ULTIMATE EMPOWERMENT AND THE MOST COMPLETE CREATIVE EXPRESSION!
LETS RETURN TO YOUR DREAM!
FEARLESS DREAMS DESIGN THINKING AND START UPS
“Dreams come from people’s feet, not their words. Words were invented by the devil to drown the dreams that connect people to God. To learn about people’s dreams you have to watch how they move their feet and not be distracted by the words that come out of their mouths.” Paul Polak
How can your dream become a powerful plan of action with believers and start to get realised?
FEARLESS DREAMS DESIGN THINKING AND START UPS
Design thinking is a way of working dynamically, * of conjuring up all the possibilities, * shaping a vision, * thinking clearly about the barriers and the opportunities. And while * keeping the user in the center, * ideating * prototypng * iterating * iterating * iterating to create the future you dreamt of.
Your start up dream is an outcome that you imagine. Design Thinking can help you work backwards from your vision.
FEARLESS DREAMS DESIGN THINKING AND START UPS
DESIGN THINKING IS THE PATH TO UNDERSTAND OUR WORLD BETTER, TO SHAPE AND PROTOTYPE OUR VISION OF THE FUTURE.
FEARLESS DREAMS DESIGN THINKING AND START UPS
EMPATHIZE
Learn about the audience for whom you are designing
Construct a point of viewthat is based on user needs and insights
Brainstorm and come up with creative ideas
Build a representation of one or more of your ideas to show to others
Return to your original user group and testing your ideas for feedback
IT IS A CONSCIOUS WAY OF FEELING, THINKING AND WORKING.
DEFINE
IDEATE
PROTOTYPE
TEST
RDG Annual Conference 2014: Design Thinking
FEARLESS DREAMS DESIGN THINKING AND START UPS
IT IS A WAY OF THINKING THAT ALLOWS FOR BOTH DIVERGENT AND CONVERGENT THINKING.
DISCOVERY INTERPRETATION IDEATION EXPERIMENTATION EVOLUTION
Office HUB School - Design Thinking for Educators
FEARLESS DREAMS DESIGN THINKING AND START UPS
PEOPLE
TECH MONEY
Beauty
Func
tionolity
Value
IT’S ALSO A WAY TO BRING TOGETHER WITH EQUAL EMPHASIS
FEARLESS DREAMS DESIGN THINKING AND START UPS
FEARLESS DREAMS DESIGN THINKING AND START UPS
to define, ideate, visualise your dream?
ARE YOU READY?
FEARLESS DREAMS DESIGN THINKING AND START UPS
TASK3
CREATIVE SCENARIOOne dreamer and 2 team members come together. To imagine. You are designing for the next generation. And its impactful, inclusive and innovative. Right? So, lets think big!
10 + 10 MINUTES
+ BRAINSTORM
+ IDEATE
+ WHAT IF
+ WHY NOT
+ HOW MIGHT WE
+ PROTOTYPE
FEARLESS DREAMS DESIGN THINKING AND START UPS
FEARLESS DREAMS DESIGN THINKING AND START UPS
HEADLINEA compelling descriptor for your dream project
PLOTThe big central idea, big, inclusive, scalable and compelling
CUSTOMERS
PARTNERS
OTHERS
Who are they and how will they benefit. Are there any who would be hindrances.
15 MINUTES CREATIVE SCENARIO
DREAMSCAPE
Visualise your dream
www.spreadlearning.comwww.spread.oooSPREAD 2016
FEARLESS DREAMS DESIGN THINKING AND START UPS
FEARLESS DREAMS DESIGN THINKING AND START UPS
FEARLESS DREAMS DESIGN THINKING AND START UPS
Make a 9 second videoThat’s the attention span of a goldfish. And the attention span of your stakeholders
Flick channels Swipe on the phone Switch brands
FEARLESS DREAMS DESIGN THINKING AND START UPS
Nitin’s dream
BELIEVE IN YOUR DREAM, AND STRIVE TO MAKE MANY MORE BELIEVE. FALL IN LOVE WITH YOUR DREAM AND YOUR CUSTOMER! Design Thinking is fundamentally human centered and personas area great tool to understand those who you hope to touch.
FEARLESS DREAMS DESIGN THINKING AND START UPS
Design Thinking is fundamentally human centered and personas are a great tool to understand those who you hope to touch.
Marketing Personas focus on buying motivations Design Personas focus on pain points and behaviours Proto Personas are bio sketches that come fromyour own knowledge.
CREATIVE SCENARIOS COMBINED WITH VIVID PERSONAS ARE THE SECRET SAUCE FOR DESIGN THINKING
+ PERSONAS
FEARLESS DREAMS DESIGN THINKING AND START UPS
Creative scenarios combined with vivid personas are the secret sauce for design thinking
Get ready to put your customer / user in the center
FEARLESS DREAMS DESIGN THINKING AND START UPS
BIOSKETCHCreate a biosketch of your user. Her life, her truths and her aspirations. Making it personal, give him/her a name. Describe the person, a snapshot of their life, work and personality. And his/her emotional and rational motivations, highs and lows. Don’t just get into their shoes, get inside their hearts and minds.
TASK4
10 MINUTES
+ EMPATHY
+ INSIGHTS
FEARLESS DREAMS DESIGN THINKING AND START UPS
FEARLESS DREAMS DESIGN THINKING AND START UPS
Name:
DESCRIPTION INSTRUCTIONS
Dream that your venture approaches
+
-+
-
Put tag words for words that your persona is
Feeling and thinking emotionally (R) and rationally (L)
10 MINUTES +10 MINUTES
(L) RATIONAL
GAIN
PAIN
GAIN
PAIN
(R) EMOTIONAL
PROTO PERSONA + EMPATHY MAP
BIOSKETCH
www.spreadlearning.comwww.spread.oooSPREAD 2016
FEARLESS DREAMS DESIGN THINKING AND START UPS
FEARLESS DREAMS DESIGN THINKING AND START UPS
SOME OTHER ACTIVITIES THAT WILL HELP YOU FLESH OUT YOUR DREAM
FEARLESS DREAMS DESIGN THINKING AND START UPS
TRY AND TRACK THE CUSTOMERS’ JOURNEY TO FULFILLMENT.
+ JOURNEY MAPS
FEARLESS DREAMS DESIGN THINKING AND START UPS
FEARLESS DREAMS DESIGN THINKING AND START UPS
JOURNEY15 MINUTES JOURNEY MAP + PROTOTYPE
STAGE 1 STAGE 2 STAGE 3
SCO
PE
TIME
HIS/HERDREAM
YOURDREAM
Work backwards from your dream and create an action plan. What is the beginning, middle and end.
www.spreadlearning.comwww.spread.oooSPREAD 2016
FEARLESS DREAMS DESIGN THINKING AND START UPS
CREATE A SIMPLE ROBUST PLANDream Plan is a visual and visceral representation of the entrepreneurial dream of an individual. It consists of building blocks, each having dual dimensions which should be carefully considered.
FEARLESS DREAMS DESIGN THINKING AND START UPS
FEARLESS DREAMS DESIGN THINKING AND START UPS
FEARLESS DREAMS DESIGN THINKING AND START UPS
TIME TO DESIGN, BUILD AND SPREAD YOUR DREAM ALL THE BEST!
www.spreadlearning.com www.spread.ooo
IMAGES IN THIS PRESENTATION ARE FROM DREAM:IN JOURNEYS, WORKSHOPS AND CAMPS + SPREAD LEARNING WORKSHOPS