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Starting 2016 – we are unifying forces to create meaningful data
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Due to the success of the first publication of the European Startup Monitor, theGerman Startups Association wants to handover the publication to the European
Startup Network as part of the research deliverable. The ESM will remain a
quantitative online survey for founders only -not using secondary data.
The programming of the questionnaire, fundraising and community relations
will be done by Florian & Lisa. All ESN members are welcome to name a Chair
of Entrepreneurship to add to the questionnaire and should ideally contribute to
the lottery winnings by providing tickets to a national startup event as an
incentive for the startups to answer the survey and to promote the national
ecosystem. Examples from 2015 were Pioneers Festival in Austria & exhibition
stand at CeBIT.
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Data analysis to support policy making
“Unifying national startup associations to create a common voice forEuropean startups so that more can start, scale and succeed in the EU”
Build strong national startup ecosystems
Facilitate international cooperation
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National
ambassador
Forwards the survey to national
founders and c-level employees
Promotes national startup event
– adds to the lottery
More than one per country
Academic Partner
Creation of country report
Receives full raw data sets and
publishing rights
Possibility to add questions to the
survey
One per country
Visibility
All national ambassadors andacademic partners will be visible
on the project homepage and in
the printed report
Lottery winnings are mentioned
at the beginning of all
questionnaires and in all
communications promoting the
survey
No cost for either form of
partnership with long term
option for cooperation
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Basic questions for all countries
Set by Prof. Kollmann and his
team in cooperation with
suggestions from the EU-
commission and feedback from
the first publication
National addition by academic partner
Set by the national academic
partner to promote the
individual research field of the
Chair of Entrepreneurship
Lottery
Collecting e-mail addresses for
randomised assigning of
winnings
Not connected with
questionnaire to ensure
anonymous answers
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The anonymous questionnaire is available in 5 languages(English, French, German, Italian, Spanish)
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The European Startup Monitor (ESM)
provides a comprehensive and long-needed overview of important
characteristics, potentials and challenges in the EU startup landscape
is a meaningful step towards understanding European founders and
developing the European startup ecosystem across national borders
promotes the mutual communication between European entrepreneurs,
politics and the established economy
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Basic Characteristics Founders and TeamsIndustry, Customers
and Markets
Employment FinancingEconomic Situation
and BusinessEnvironment
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Participants of the ESM’15:
more than 2.300 European startups
representing more than 31.000 jobs
in 28 EU Member States and further
important countries (e.g. Israel)
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14.7% of the startup founders inthe ESM are female
The majority of startupsare founded in teams
The majority of ESM founders isbetween 25 and 34 years old
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21.2 % of ESM startups haveentered other European
markets and
29.8 %operate worldwide
8 out of 10 plan furtherinternationalisation in the next
12 months
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Novelty is a pivotal
feature ofESM startups
Most startups in theESM form part of the
digital economy
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Startups are job engines
ESM startups accountfor a gross impact on
employment of 12.9 jobsafter 2.5 years and
almost all startups planto grow over the next
year
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Among the 31.6 % of employees who arefrom foreign countries, 20.9 % are EUnationals and 10.7 % non-EU nationals
London and Berlin have the mostinternational employees
European startups train people byemploying on average 3.1 interns orstudents
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Savings of founders andsupport from friends
and family are the mainsources of financing
Just about 1/5 of ESMstartups relied on
governmental fundingand public subsidies
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On average, each ESM startup has alreadyraised € 2.5 million in external capital
Each startup plans to raise an additional € 3.3million in external capital
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A large majority of foundersindicated that their present business
situation is good (36.3 %) orsatisfying (54.0 %)
72% assume a positive developmentduring the next 6 months
Countries that stand out with a verygood present business climate for
startups are the northern ESMcountries
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The European startupenvironment is satisfying but
there is room forimprovement
The category “traditionalcompanies collaboration with
startups” received the
highest average evaluation
Founders from Israel and theNetherlands give their
countries the best overallrating
Israeli entrepreneursemphasized the education
system in terms of promoting
entrepreneurial thinking
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1. Financial support: taxreductions/relief; support with raising
capital and venture capital
2. Political regulations and bureaucracy:
reduction of bureaucracy/regulations;easier recruitment of non-EU citizens
3. Social and advisory support: bettersupport for founders; improved
exchange between politics, startupsand the established economy
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Florian Nöll
Chairman of the Board at the
German Startups Association
Prof. Dr. Tobias Kollmann
Chair of e-entrepreneurship and e-
business and at the University of
Duisburg-Essen
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Lisa Schreier
Head of Research and International
Strategy at the German Startups
Association
Dr. Christoph Stöckmann
Post-doctoral researcher at the
University of Duisburg-Essen
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Lisa Schreier
Research & International Strategy
@StartupsMonitor