European Startup Monitor 2015

8/19/2019 European Startup Monitor 2015

http://slidepdf.com/reader/full/european-startup-monitor-2015 1/24

Starting 2016 – we are unifying forces to create meaningful data



Due to the success of the first publication of the European Startup Monitor, theGerman Startups Association wants to handover the publication to the European

Startup Network as part of the research deliverable. The ESM will remain a

quantitative online survey for founders only -not using secondary data.

The programming of the questionnaire, fundraising and community relations

will be done by Florian & Lisa. All ESN members are welcome to name a Chair

of Entrepreneurship to add to the questionnaire and should ideally contribute to

the lottery winnings by providing tickets to a national startup event as an

incentive for the startups to answer the survey and to promote the national

ecosystem. Examples from 2015 were Pioneers Festival in Austria & exhibition

stand at CeBIT.

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Data analysis to support policy making

“Unifying national startup associations to create a common voice forEuropean startups so that more can start, scale and succeed in the EU”

Build strong national startup ecosystems

Facilitate international cooperation



National

ambassador

Forwards the survey to national

founders and c-level employees

Promotes national startup event

– adds to the lottery

More than one per country

Academic Partner

Creation of country report

Receives full raw data sets and

publishing rights

Possibility to add questions to the

survey

One per country

Visibility

All national ambassadors andacademic partners will be visible

on the project homepage and in

the printed report

Lottery winnings are mentioned

at the beginning of all

questionnaires and in all

communications promoting the

survey

No cost for either form of

partnership with long term

option for cooperation

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Basic questions for all countries

Set by Prof. Kollmann and his

team in cooperation with

suggestions from the EU-

commission and feedback from

the first publication

National addition by academic partner

Set by the national academic

partner to promote the

individual research field of the

Chair of Entrepreneurship

Lottery

Collecting e-mail addresses for

randomised assigning of

winnings

Not connected with

questionnaire to ensure

anonymous answers

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The anonymous questionnaire is available in 5 languages(English, French, German, Italian, Spanish)



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The European Startup Monitor (ESM)

provides a comprehensive and long-needed overview of important

characteristics, potentials and challenges in the EU startup landscape

is a meaningful step towards understanding European founders and

developing the European startup ecosystem across national borders

promotes the mutual communication between European entrepreneurs,

politics and the established economy



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Basic Characteristics Founders and TeamsIndustry, Customers

and Markets

Employment FinancingEconomic Situation

and BusinessEnvironment



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Participants of the ESM’15:

more than 2.300 European startups

representing more than 31.000 jobs

in 28 EU Member States and further

important countries (e.g. Israel)



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14.7% of the startup founders inthe ESM are female

The majority of startupsare founded in teams

The majority of ESM founders isbetween 25 and 34 years old



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21.2 % of ESM startups haveentered other European

markets and

29.8 %operate worldwide

8 out of 10 plan furtherinternationalisation in the next

12 months



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Novelty is a pivotal

feature ofESM startups

Most startups in theESM form part of the

digital economy



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Startups are job engines

ESM startups accountfor a gross impact on

employment of 12.9 jobsafter 2.5 years and

almost all startups planto grow over the next

year



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Among the 31.6 % of employees who arefrom foreign countries, 20.9 % are EUnationals and 10.7 % non-EU nationals

London and Berlin have the mostinternational employees

European startups train people byemploying on average 3.1 interns orstudents



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Savings of founders andsupport from friends

and family are the mainsources of financing

Just about 1/5 of ESMstartups relied on

governmental fundingand public subsidies



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On average, each ESM startup has alreadyraised € 2.5 million in external capital

Each startup plans to raise an additional € 3.3million in external capital



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A large majority of foundersindicated that their present business

situation is good (36.3 %) orsatisfying (54.0 %)

72% assume a positive developmentduring the next 6 months

Countries that stand out with a verygood present business climate for

startups are the northern ESMcountries



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The European startupenvironment is satisfying but

there is room forimprovement

The category “traditionalcompanies collaboration with

startups” received the

highest average evaluation

Founders from Israel and theNetherlands give their

countries the best overallrating

Israeli entrepreneursemphasized the education

system in terms of promoting

entrepreneurial thinking



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1. Financial support: taxreductions/relief; support with raising

capital and venture capital

2. Political regulations and bureaucracy:

reduction of bureaucracy/regulations;easier recruitment of non-EU citizens

3. Social and advisory support: bettersupport for founders; improved

exchange between politics, startupsand the established economy



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Florian Nöll

Chairman of the Board at the

German Startups Association

Prof. Dr. Tobias Kollmann

Chair of e-entrepreneurship and e-

business and at the University of

Duisburg-Essen

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Lisa Schreier

Head of Research and International

Strategy at the German Startups

Association

Dr. Christoph Stöckmann

Post-doctoral researcher at the

University of Duisburg-Essen

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Lisa Schreier

Research & International Strategy

[email protected]

@StartupsMonitor

Documents

European Startup Monitor 2015