SOCIAL MEDIA NEEMTEEN VLUCHT BIJ KLM
marc te vruchte / mirabeau
PAID, EARNED, OWNED
THE BATTLE FOR ATTENTION
PLAYING IT HARD
INCREASING COMPLEXITY
AIM FOR THE SKY!
MESSAGE, AUDIENCE, CHANNELS
MAKE A BIG MAC…
MAKE YOUR STRATEGY WORK…
MAKE DREAMS COME TRUE…
MAKE IT FUN…
MAKE IT DIFFERENT…
KLM 99VRIENDEN.NL
SLIJTER
IJ MEIS
JE WIN
T!
REGISTRATIES PER UUR
RESULTATEN NA 99 UUR
› Pageviews : 830.000
› Unieke bezoekers : 135.000
› Geregistreerde gebruikers : 28.917
› Geregistreerde groepen : 2.015
› Gemiddeld aantal Tweets : 30 per uur
› Trending topic : 3x
› Van concept tot livegang : 2,5 week
FIVE SECRETSFOR SUCCESSFUL SOCIAL CAMPAIGNS
PLANNING AND PROCESS
KEEP IT SIMPLE
EVERYONE’S A WINNER!
END OF THE ROAD?
THE MOBILE GENERATION
ANY QUESTIONS? :-)
mail : [email protected] : www.mirabeau.nllink : http://nl.linkedin.com/in/mtevruchte