… and we help you to be ready for it

THE WORLD IS CHANGING

A DIFFERENT CUSTOMER

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The buying power of the “millennials” or “generation y” and the future “generation z” is growing, making them an interesting new target group. But targeting, acquiring, satisfying and retaining these young and dynamic customers seems harder then ever before.

✓ Your new customers have very different expectations and demands than their ancestors. They grew up in the age of the internet and smartphones and no longer see boundaries between the physical and the digital world.

✓ Online is a key channel for every interaction. Customers expect easy to use digital services, available 24/7.

✓ Personalised digital services and one-to-one marketing are becoming the norm. Customers expect you to know them and service them on a personal level. Personalising online experiences result in an average 19% uplift in sales.

✓ 94% of companies agree personalisation is “critical to current and future success”.But more than half (55%) of these companies don’t offer personalised experiences, products or services.

A DIFFERENT MARKETPLACE

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The marketplace is changing rapidly as well. It’s getting harder to differentiate and new players disrupt the business - often using smart digital solutions.

✓ Commoditisation of products makes it harder to compete on just product and price level. Today a multitude of brands deliver very similar products. This also counts for financial services and products. Customers can hardly tell the difference. And costs (or interest rates) are converging as well.

✓ New players disrupt the market, often by offering smart digital solutions. Think of digital wallets, peer-to-peer lending and online crowd-funding.

✓ These digital players set a new standard for customer experience. And your customers expect the same from you.

✓ Short time to market and fast optimization cycles are more important than ever. Consumers demand the latest innovative products and services.

✓ Releasing new services fast and continually optimizing them based on actual user data is the most beneficial and efficient method in todays digital marketing.

EXPERIENCE AS KEY DIFFERENTIATOR

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So, everything is changing and change is happening faster and faster. Between running a business and coping with all this change, how do you make sure you’re still relevant tomorrow?

Luckily all these trends have one thing in common: they’re all about your customers and the experiences you manage to deliver.

Today, a focus on customer experience is key. And it shows to be a winning strategy. Every one dollar invested in customer experience delivers an average 100 dollar return. And companies investing in their customer experience consistently outperform their competitors.

Customer experience is the key differentiator for today’s and tomorrow’s business.

WE CREATE DIGITAL EXPERIENCES

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Digital thinking is in our DNA. We know the online world like the back of our hand. Since 2001, market leaders have relied on us to develop their digital platforms, offering millions of customers a smooth digital experience and a hassle-free way to find what they’re looking for.

DIGITAL EXPERIENCES THAT COUNT

At Mirabeau, we have the know-how to deliver your customers with the best digital experience possible. Today your customers are online anywhere and at any time. By connecting relevant customer data and insights we help you develop innovative digital services that match customer needs with your business goals.

MIRABEAU AIMS FOR RESULTS

We have a proven track record in helping our clients grow their online revenue. This is achieved by working very closely together with our clients. This way the specifics of your business are quickly absorbed by our digital specialists. This enables us to together aim for our one goal: gaining growth through digital channels.

Using an agile (SCRUM) approach, your digital service is developed in multi-disciplinary teams composed of client and Mirabeau experts. Short iterations result in short time to market and early returns. Decisions are ‘Data Driven’ and based on jointly established goals and key performance indicators. This approach guarantees successful projects delivering the highest business value.

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MIRABEAU WORKS GLOBALLY

The companies that Mirabeau works with are globally active. We have broad experience in working with other cultures and for a variety of global markets: from Western Europe to USA and from Scandinavia to Mainland China. Currently we work for 18 global brands in cross-cultural teams.

Mirabeau is active in Asia since 2012. Through cross-cultural teams we serve global clients from the Great Pearl River Delta. We have local staff in Mainland China and Hong Kong working together successfully with specialists from our European offices.

MIRABEAU KNOWS FINANCE

Since it’s founding in 2001 Mirabeau has been servicing clients in the finance sector. We are specialised in digital solutions for retail and commercial banking, insurers and pension funds.

During these 14 years we have worked for companies such as ING, ABN AMRO, Aegon, Allianz, Rabobank and MoneYou (100% subsidiary of ABN AMRO). We’ve gained extensive experience from projects and long-term relationships with these and other global-operating financial service providers.

Please see our cases as reference.

A selection of work for our financial clients

FINANCE PORTFOLIO

FROM ANALOG TO DIGITAL

Theodoor Gilissen is a private bank focussing on asset management for wealthy private individuals and services for independent asset managers. Theodoor Gilissen wanted to attract a younger audience. To do so, we helped them to start offering digital services.

In only 5 months we developed a personal environment for clients of Theodoor Gilissen. This environment provides dynamic young clients with relevant and constantly updated information and news. It also makes clients’ life easier by digitising processes. Active investors were used to receive multiple paper invoices, sometimes daily. These were digitised, unburdening both the client and the environment.

Themes like compliance, safety and stability are prerequisites for such an environment. Mirabeau is ISAE 3402 certified. A independent third party performed security checks on our work for Theodoor Gilissen. Not one security issue was found.

PERSONALISED AND KNOWLEDGABLE

ING commercial banking website visitors are CFOs, treasurers and senior consultants. They are looking for a clear overview of available services as well as ING CB’s possible experience on, or solution to a specific issue.

The old websites weren’t delivering the desired results. ING asked Mirabeau to create an inspiring, dynamic environment – resulting in more frequent visits. An integrated newsfeed was developed, to guide multinationals through the rough waters of the current financial climate. Finally, all products and local websites were integrated in one single environment.

We build the website in a fully responsive design for an optimal appearance on every type of device. We personalised content delivered to different users on different devices. For example, a CFO travelling around using a tablet, will receive different content than when at his home base using a laptop.

A FUTURE-PROOF MOBILE PLATFORM

MoneYou is a wholly owned subsidiary of ABN AMRO bank. The goal of MoneYou is to make financial products simple for, and accessible to, everyone.

Consumers should be able to easily manage their financial affairs at any time, anywhere. Today’s consumers readily embrace new technology and expect nothing less than the latest and greatest. Therefore, rapid innovation is crucial. With this in mind, we developed a flexible single online platform for MoneYou that communicates with a variety of financial back-end systems. New features can easily be added to the platform in the future.

The MoneYou Savings App, and a responsive website, allow MoneYou to offer financial services and finance management tooling to customers in different countries, 24/7 and in four different languages. Traditionally complex processes as opening an account, are now easy, accessible and user-friendly.

BY

A PERSONALISED DASHBOARD

For Rabobank Mirabeau developed Rabo Corporate Connect: a relevant, personal, daily dashboard for their corporate customers (companies trading internationally and with a revenue between 25 million and 5 billion euros).

The dashboard feeds users with realtime stock market data, sector- and marketinformation and economy-related news. Combined with the situation of the customer’s own account this results in actionable information. Either with follow-up transactions or communication with the customer’s accountmanager.

Although the dashboard is the main source of information, other relevant digital channels are used as well. For example, updates of current transactions (‘track-and-trace’) are send by SMS or via an App.

“This dashboard makes my newspapersubscriptions unnecessary!”- a happy Rabobank customer

Company facts

ABOUT MIRABEAU

Mirabeau is a full service digital agency and e-commerce expert since 2001. Originated in the Netherlands, now operating worldwide. With over 300 specialists we work with market leaders in finance, travel and retail and in B2C and B2B industries.

We believe that close collaboration and sharing knowledge leads to outstanding work. Your specialists blend with ours in mixed teams, often working from your location. Together they create engaging digital experiences where your customers’ needs meet your business goals, delivering bottom line results.

We are technology independent and leading in creating omni-channel user experiences throughout the customer journey. By fine-tuning the three parameters: reach, conversion and value, we improve both revenue and customer satisfaction.

AHEAD IN A DIGITAL WORLD

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OUR SERVICES

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4 Founders

300 Digital

Professionals

1 Focus

6 Locations

STRATEGY & CONSULTING Customer, Commerce and Capabilities

CONCEPT & DESIGN Online Marketing, Customer Experience and Branding

DEVELOPMENT ‘One’ online platform for all channels

MANAGED SERVICES Specialists in hosting, maintenance and optimisation

PEOPLE Our professionals at your location

OUR CAPABILITIES

16

4 Founders

300 Digital

Professionals

1 Focus

6 Locations

✓ CERTIFIED

Regularly renewed certification ensures our staff is well qualified and up to date with the latest industry standards and best pratices.

✓ ISAE3402 TYPE II

Provides assurance that Mirabeau has a well established and proven securely internal control framework that is operating effectively. ISAE 3402 is an international standard for assurance engagements provided by Ernst & Young.

OUR RECENT AWARDS

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Although we’re most thrilled by the successes we book with our clients, we’re also quite proud that we’re often nominated for - and win - industry awards. Our most recent awards (autumn 2015) are:

4 Founders

300 Digital

Professionals

1 Focus

6 Locations

✓ LOVIE AWARDS (OCT 2015, LONDON, UK) The Lovie Awards recognizes the best digital work in Europe from nearly 1500 entries from 30 countries. With our client Transavia we won a silver Lovie: “Within the airline industry Transavia sets pace for a whole new standard in user experience design.”

✓ BEST MANAGED COMPANY (DEC 2015, AMSTERDAM, NL) Evaluated by Deloitte and ING, our strategy, operations, degree of innovation and financial results scored consistently above average.

✓ EARLY 2015 AWARDS AND NOMINATIONS

Digital Innovator Awards 2015

OUR PARTNERS

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We choose to work with the best technology partners in the industry. A selection of our partners: 4

Founders

300 Digital

Professionals

1 Focus

6 Locations

VANESSA E. DE GROOT Business Development Asia +852 53497432 +86 13 660 468 440 vdegroot@mirabeau.nlwww.mirabeau.com

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