@interpolate@chick_fil_a@scavatoni
WHO THEY ARE
WHY THEY’RE IMPORTANT
Television Print
One-on-OneMarketingOnline Events
Venues/Facilities
DirectMail
Finding Influencers - Media
Radio Outdoor
OLD
MED
IAN
EW
MED
IA
Using New Media to Find Influencers
E-Mail Offers
New Tribe Members
Tribe Leader
Empowering Influencers - Motivators
“I am just very thankful that I am sponsored by such a great company and look forward to another year!”
Intrinsic Extrinsic
Pride and recognition
Like Minded Individuals
Gear and Product
Media Incentives
Empowering Influencers - Support
Effective Use of Social Media Tools
Support versus replace
the relationshi
p
Direct Response Can Support
Influencer Programs
Client Example: Bear Naked
Measuring Success• Cost Per Engagement versus Impression• Delivering ROI
Delivering Reach• Aggregating new media channels• “Fishing where the fish are”
Creating the Business Case
Engaging the Millennial
Things To Consider:• Social – play to their mindset (teams versus
individuals)• Behaviors – technologically savvy, goal oriented• Motivators – rewards, titles, recognition
But Be Careful!• Technology does not replace relationships• Know when they are marketed to by companies
KEYS TOSUCCESS
BE AUTHENTIC
MARKET IN 3D
REACH OUT
THROUGH NEW
CHANNELS
TARGET CREATORS NOT JUST
CONSUMERS
HUMANIZE YOUR
BRAND
EMAIL IS STILL YOUR BEST FRIEND
MONITOR AND ENJOY
YOUR RESULTS
JOIN OURCONVERSATIO
NQ&A
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