Download pptx - Email Marketing to Increase Event Attendance

http:// highroadsolution.com e-Mail: [email protected] Tel: 703.297.8888

TheU Webinar: Email for Event

MarketingHow to leverage marketing automation and advanced

segmentation to get the most out of your next event



John BrandtSales Director

HighRoad Solution

@johnbrandt25


Soooo Many Seats!!!!!


Why Should I Care About

Event Marketing• Member driven

organizations rely heavily on revenues generated from events

• Email is one of the most effective ways to drive attendance

• Compared to other ways of marketing for your events, email is practically free!


Effective Event Marketing via Email

• Relevance, relevance, relevance

• Target those that show interest

• Utilize and encourage social sharing to get the word out

• Test, test, test!


Emails That Cry WolfSegment• Location, Location,

Location.• Zip Code Targeting


Welcome to the Neighborhood!

Segment: Member Start Date & Engagement• New members;

get them engaged early and often

• Members that have NOT shown up to an event, give them something to get them engaged


Target Your Hot Leads

• Don’t just blast your list, segment and target those that are more likely to attend

• Easy engagement segmentation

• Marketing automation

• Test!


Don’t Be So Anti-Social

• I know, I know, please don’t disconnect while we chat about twitter

• Ask for people to share, use the data in your favor


Questions?