Data and its Types
Ribhu Vashishtha
FMG009
A Classification of Marketing Research Data
Survey Data
Observational and Other Data
Experimental Data
Qualitative Data Quantitative Data
Descriptive Causal
Marketing Research Data
Secondary Data Primary Data
Primary Data
• It is the data originated by the researcher for the specific purpose of addressing the research problem.
Secondary Data
• It is the data collected for some purpose other than the problem at hand.
Secondary Data
Internal External
Ready to use
Requires further processing
Published Materials
Computerized Databases
Syndicated Services
Published Secondary
Data
General Business Sources
Guides Directories Indexes Statistical Data
Government Sources
Census DataOther
Government Publications
Computerized Databases
Online Internet
Full text Databases
Numeric Databases
Bibliographic Databases
Special purpose
Databases
Directory Databases
Offline