Data and its Types

Ribhu Vashishtha

FMG009

A Classification of Marketing Research Data

Survey Data

Observational and Other Data

Experimental Data

Qualitative Data Quantitative Data

Descriptive Causal

Marketing Research Data

Secondary Data Primary Data

Primary Data

• It is the data originated by the researcher for the specific purpose of addressing the research problem.

Secondary Data

• It is the data collected for some purpose other than the problem at hand.

Secondary Data

Internal External

Ready to use

Requires further processing

Published Materials

Computerized Databases

Syndicated Services

Published Secondary

Data

General Business Sources

Guides Directories Indexes Statistical Data

Government Sources

Census DataOther

Government Publications

Computerized Databases

Online Internet

Full text Databases

Numeric Databases

Bibliographic Databases

Special purpose

Databases

Directory Databases

Offline