Transcript
Page 1: Convert Gatekeepers into Advocates by Amanda Krantz - The Lean Startup Conference 12/9/14
Page 2: Convert Gatekeepers into Advocates by Amanda Krantz - The Lean Startup Conference 12/9/14

Gatekeeper

Page 3: Convert Gatekeepers into Advocates by Amanda Krantz - The Lean Startup Conference 12/9/14

4 Key Gatekeepers

• Hospital COO

• VP of HR

• Patient Care Manager

• Philanthropy Officer

Page 4: Convert Gatekeepers into Advocates by Amanda Krantz - The Lean Startup Conference 12/9/14
Page 5: Convert Gatekeepers into Advocates by Amanda Krantz - The Lean Startup Conference 12/9/14

save money or make money for the gatekeepers

Page 6: Convert Gatekeepers into Advocates by Amanda Krantz - The Lean Startup Conference 12/9/14

Higher Patient

Satisfaction =

Scores

Higher

Reimbursement

Rates

Billions of dollars in incentives

Page 7: Convert Gatekeepers into Advocates by Amanda Krantz - The Lean Startup Conference 12/9/14
Page 8: Convert Gatekeepers into Advocates by Amanda Krantz - The Lean Startup Conference 12/9/14
Page 9: Convert Gatekeepers into Advocates by Amanda Krantz - The Lean Startup Conference 12/9/14

Patients can say anything…

but

caregivers cannot

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- General Responses -

Thanks so much for your note!

I’m just glad I could help.

Your kind words mean the world

to me. You are so welcome!

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Replace paper card system for co-worker gratitude

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64%

31%

5%

DohJeNotes @ UCSF by Type of Sender

Co-worker = 414

Patient = 200

Family of Patient = 31

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Beware of the unexpected

gatekeeper

Page 17: Convert Gatekeepers into Advocates by Amanda Krantz - The Lean Startup Conference 12/9/14
Page 18: Convert Gatekeepers into Advocates by Amanda Krantz - The Lean Startup Conference 12/9/14

Turn your gatekeeper into the hero

Page 19: Convert Gatekeepers into Advocates by Amanda Krantz - The Lean Startup Conference 12/9/14

Successful entrepreneurs set the context

to make choosing easy

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www.dohje.com@amandakrantz

Photo Credits:Sylvar

Eric RaeberThomas Hawk

Kathryn HarperCristian Ştefănescu