August 2014Product Presentation
Online Customer Acquisition Tools for SMBs and Agencies
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is an all‐in‐one Business & Online Marketing suite designed to help businesses generate, manage, convert & analyze online sales leads
Inbound Lead‐Gen Tools
Contact Form Builder
Lead Capture Form
Email Opt‐In Forms
Integrated Live Chat
Inbound Call Tracking
Inbound Lead‐Gen Tools
Contact Form Builder
Lead Capture Form
Email Opt‐In Forms
Integrated Live Chat
Inbound Call Tracking
Lead Management + Sales Conversion Tools
Contact Manager
Lead Scoring & Validation
2‐Way Messaging
CRM Tools
Individual Lead Analytics
Lead Management + Sales Conversion Tools
Contact Manager
Lead Scoring & Validation
2‐Way Messaging
CRM Tools
Individual Lead Analytics
Marketing Tools to Grow Leads and Customers
Lead Source Attribution
A/B Testing
Retargeting
Behavioral Marketing
Marketing Tools to Grow Leads and Customers
Lead Source Attribution
A/B Testing
Retargeting
Behavioral Marketing
WE BUILD ONLINE CUSTOMER ACQUISITION AND LEAD MANAGEMENT TOOLS
On a Mission to Improve Online Marketing Efficiency for SMBs
More Leads, Better Leads, Better Intelligence
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How do we identify which leads have the highest likelihood to close?
How can we generate more inbound leads from our
website?
Why aren’t we converting more sales from our inbound leads?
Why are so many leads getting lost or becoming
inactive?
How can we better engage customer prospects on our
website?
Can we use Live Chat as a sales tool?
What are our best online sources of leads?
What can we learn from the leads that turn into paying customers?
How do we to grow our email marketing list using
our website?
Can we see keyword‐level conversion data for our
SEM campaigns?What tools can we provide our SMB sales team to
improve productivity and track results?
How do we improve our overall processing of
inbound leads?
How do we attribute offline sales to our online
leads?
Capturing Sales Leads Working Sales Leads Analyzing Sales Leads
Designed for SMBs, Online Marketers & Agencies
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Small Businesses
Do‐It‐Yourself Form Builder
Inbound Contact Options
Sales Conversion Tools
Contact Management
5 Minute Set‐Up
Online Marketers
Customer Acquisition Tools
Integrated Call Tracking
Lead Management Platform
Lead Submission Analytics
A/B Testing
Google Analytics Integration
Lead Source Attribution
Agencies
Multi‐User Accounts
Multi‐Account Permissions
Revenue‐Share
We provide a toolset for varying levels of online marketers:SMBs end users looking only for forms and website engagement tools. Sales teams who use our lead management tools. Sophisticated online marketers looking for marketing analytics and online source attribution on successful sales.
A Better End-to-End “Contact Us” Experience
• Easier to Capture Sales Leads. Placed the form proactively. Built form builder able to add custom fields to capture relevant lead data. Mapped those fields with our CRM.
• More Engagement Options. Scheduling features to book appointments. Live chat to increase engagements. Call‐tracking & click‐to‐call. Proactive form triggers.
• Mobile‐Friendly. 30%+ of traffic is mobile. We built mobile templates.
• Passes Behavior Metadata along with Submission. Tracks pages visited during the session. Referring URL. Geo‐IP. First‐time or returning visitor. Google Analytics parameters.
• Extends “Contact Us” beyond Your Website. Why limit “Contact Us” to your own website? Add to a Facebook page or anywhere you have a web presence.
• Easier to Track Inbound Leads.We’ve built a simple sales‐centric CRM so that inbound leads are easily tracked, followed and shared between team members.
• Easier to Communicate with Inbound Leads. Enabled 2‐way tracked messaging, both email and phone (under development)
• Automatically Track Sources. Built tracking tools built into our “Contact Us” front‐end and back‐end make it possible to replicate successful customer acquisition paths.
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Better “Contact Us” Experiences:
A Bridge to Better Online Customer Acquisition
• We’ve built easy‐to‐use tools that can bolt on to existing websites and instantly convert more and better sales leads
• We’ve integrated contact form submissions and chat conversations automatically into our proprietary Lead Management Platform
• We’ve packed loads of intelligence into each lead captured6
Built on Top of Your Website
Our Forms and Widgets
Our Lead Management
Our Lead Intelligence
• Lead Capture Tools to generate more customer inquiries– Forms | Chat | Calls
• Lead Management to more effectively convert new leads to customers
• Acquisition Tools to improve your lead generation volume and targeting
Engagement Tools Lead Management Acquisition Tools Forms Form Types: contact forms, lead capture, opt‐in forms, appointment, payment Customizable Form Builder Pre‐Built templates, Drag‐and‐Drop Field Editor, CSS Editor, Auto‐Responder Chat Call Tracking Advanced Form Triggers Inbound Email Tracking
CRM Tools (contact info, custom lead fields, Google Analytics parameters, user notes, call history, browsing history, chat history)
Detailed Lead Analytics (pages visited, session history, referrer) Returning Lead Alerts
2‐way email messaging
Integration into 20+ other marketing/CRM software
Google Analytics Integration Retargeting A/B Testing Source Attribution Reports Keyword Tracking Reports
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ContactUs.com Product Overview
Lead Form Examples Built on ContactUs.com
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We Also Offer Proactive Approaches to Capturing Email Opt-Ins and Leads
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Used to Add Rules‐Based Pop‐Ups to Grow Your Email List.Just like top online retailers and media websites.
Sophisticated
Exit Intent Triggers
Rules‐Based
Page Load Triggers
Integrated
Hyper‐Link Triggers
Attention‐Grabbing
Callout Tabs Adds Additional On‐Site Engagement Paths. Seamless initiation of email opt‐in or lead conversion paths.
Examples of How Top Retailers using Opt‐In Pop‐Ups*
* Not ContactUs.com clients.
Online Appointment Requests Received as Leads
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iCal Event emailed to Customer
iCal Event emailed to Business
1. New Lead created in ContactUs.com Contacts2. New Appointment created in ContactUs.com Calendar
• Online appointment requests received as leads
• Real‐time availability*
• Integration with Google Calendar
* When integrated with Google Calendar.
Integrated Live Chat Increases Engagement and Drives Real-Time Leads
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Turns inbound chat requests into actionable leads
PROACTIVE CHATUse our real‐time tracking to identify your most interested users. Send a proactive chat message to start the conversation.
BASIC CHATInvite your visitors to contact you with a “Chat” callout . Let them know you’re open for questions and interested in talking.
Integrated Call Tracking Creates Automated Phone-Based Leads
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Inbound Calls
ContactUs.com Lead Management Platform
After the Call:1. Record post‐call voice notes2. View reporting on:
• Caller ID, Date/Time, Call Length• Campaign Source
3. Listen to call recordings4. Add written call notes
During the Call:1. Receive instant call notification
email2. Navigate directly to the new
ContactUs.com lead to use as Lead Intake
3. Fill in lead data real‐time during the conversation
Turns inbound phone calls into actionable leads
Go to Lead Management Platform
Real-Time Lead Management
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photo credit: Peter Davis/U.S. Fish and Wildlife Service
Basic Pricing on Premium Plans
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$20per month
Each additional agent account is $10/month
Full Customization (removes ContactUs.com branding)
Basic ChatBasic Lead Management
Basic Support
$50per month
Each additional agent account is $10/month
Appointment RequestsFull Chat
Advanced Lead ManagementA/B Testing
Call Tracking‐Enabled (pay‐as‐you‐go pricing)
$150per month
Each additional agent account is $10/month
Appointment RequestsFull Chat
Advanced Lead ManagementA/B Testing
Enhanced SupportCall Tracking‐Enabled(500 minutes included)
3 Agents Included
For small businesses looking for simple lead capture tools
For small businesses, marketers and professional firms actively looking to
grow leads
For small businesses with established marketing budgets looking to acquire customers from their online channels
LITE PREMIUM BUSINESS
We Offer Forever Free Version with Basic ContactUs.com Features.