COLOGNE, OCT. 25TH-26TH

OVERVIEW

OVERVIEW

At Amazon Web Services (AWS), we are always looking for new ways to give value to our customers. That’s why we launched the AWS Transformation Day earlier this year.

So how is this event different?The AWS Transformation Day will be attended by 1.200+ senior decision makers who plan and implement their organization's cloud strategies. All functions involved in cloud decisions will be represented to ensure a faster adoption within the accounts represented at the event.

This is a two-day event with day 1 focused on AWS customers and day 2 on AWS partners.

Day 1: AWS Transformation DayDate: October 25th, 2017Location: XPOST, Gladbacher Wall 5, 50670 CologneFormat: 4 Tracks, 28+ Sessions, Partner Theater, Expo HallAudience: Business, technical, security, procurement and financial professionals from AWS managed accountsAttendees expected: 1.200+Keynote Speaker: Thomas M. Siebel, Peter Hinssen, Paul Misener

Day 2: APN Transformation Day

Date: October 26th, 2017Location: XPOST, Gladbacher Wall 5, 50670 CologneFormat: 23+ Sessions, Expo HallAudience: existing and potential AWS partnerAttendees expected: 600+

ATTENDEE DEMOGRAPHICS*

TOPINDUSTRIES

Software & Internet

Computers & Electronics

Professional Services

Telecommunications

33%

14%

10%

6%

LEVELOF AWS USAGE

Do Not Use AWS Today

Evaluating / Experimenting AWS

Run Production Workloads On AWS

Run Test Workloads On AWS

28%

28%

26%

12%

JOB ROLE

IT Professional/Technical Manager

Sales/Marketing

IT Executive

Advisor/Consultant

20%

20%

10%

10%

* Based on 2016 Enterprise Summit attendees

WHY SPONSOR

• The AWS Transformation Day is a new series of events designed to help grow your AWS business through face to face engagement. Not only do sponsorships include opportunities to build awareness and network with quality, locally targeted attendees during the event, but before and after as well – enhancing your ROI.

• The on-site expo is designed to drive attendees directly to sponsors and expose you to optimized networking through breakout sessions, theater sessions and receptions. On top of all that, these sponsorships give you opportunities to foster relationships with your existing customers and make connections with other AWS Partners, industry analysts and thought-leaders.

• On the second day of the event – the APN Transformation Day – is entirely targeted to AWS Partners an thosewho are interested in becoming an AWS Partner. You will have the opportunity to learn from the successes of your peers and gain new skills and insights for developing a growing cloud practice with AWS. The APN Transformation Day will arm you and your team with content that is tailored to your goals as a Consulting or Technology partner.

EVENT VENUE

VENUE: XPOST-COLOGNE

FLOOR PLAN

Breakout Sessions

Keynote

SPONSORSHIP PACKAGES

OVERVIEW

SPONSORSHIP HIGHLIGHTS GOLD SILVER BRONZEBooth size 3 x 3,5 m 3 x 2 m 2 x 2 m

Speaking opportunity at Transformation Day (Day 1)(subject to approval by AWS - Sponsor agrees to respect the speaking opportunity guidelines sent by its AWS contact)

Yes, 20 minutes in Partner Theater

No No

Presence of Sponsor’s logo during the opening keynote Yes No No

Sponsor’s logo inclusion in one pre-Event reminder email Yes No No

Sponsor logo in the Event agenda Yes Yes Yes

Sponsor logo and link on the Event website Yes Yes Yes

Sponsor logo on the Event app Yes Yes Yes

Abstract in Partner Finder Booklet 1 Page ½ Page ¼ Page

Lead scanners 1 1 1

BOTH DAYS 19.500 EUR 14.000 EUR 9.500 EUR

BOOTH SETUP

GO

LD

Shining Backwall, Optional Screen3.5 x 3 m

Shining Backwall3 x 2 m

Optional Printed Backwall3 x 2 m

SILV

ER

BR

ON

ZE

A LA CARTE OPPORTUNITIES*

* Affecting both days

Lanyards (different colors, design subject to AWS approval)** 6.000 EUR

Napkins and cups to be distributed during morning and afternoon coffee breaks at the Event (design subject to AWS approval)**

4.500 EUR

Chair drops - Placement of Sponsor’s Logo and tagline on cards to be distributed on each attendee chair during the Event keynotes**

2.500 EUR

Sponsor of Networking Reception - Placement of Sponsor’s Logo in all communication and onsite during Networking Reception

2.000 EUR

Session Room Sponsorship 2.500 EUR

** Production cost to be covered by the sponsor

NEXT STEPS

NEXT STEPS

Need more information? Contact aws-de-sponsors@amazon.de for details on sponsorship packages and choosing the right option to meet your budget and goals. Find the most recent information on the event at amazon.de/transformation17

Ready to reserve your sponsorship? If you’re ready to secure your sponsorship, please contact aws-de-sponsors@amazon.de and we’ll work with you on your sponsorship agreement.Contracts will be delivered in the order of request.

Not an APN member yet? Get more information and register at aws.amazon.com/partners.