Co-creation of food packaging
The client: An FMCG
manufacturer
The brief: Create a point
of differentiation in
packaging innovation
The objectives: Co-
create new packaging
designs with consumers
Packaging innovation for differentiation
In-home testing of new packs
Customers engaged to trial new pack design for storage, usage disposal
Iterative qualitative discussions held over time to fine tune pack design
The outcome…
Ground breaking new packaging
was launched, commanding a
significant price premium while
also meeting consumer needs
LATITUDE INSIGHTSChanging the conversation
Melbourne office312 Waverley RoadMalvern East VIC 3145P: +61 3 9571 1199
Sydney officeSuite 8, 43-45 Burns Bay RoadLane Cove NSW 2066P: +61 2 9420 2337
E: [email protected]: latitudeinsights.com.au
For more about this study contact:Dianne [email protected] 323 765