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Page 1: CILIP, York

23/Nov/2007 CILIP Yorkshire & Humber 1

Web 2.0

It's Okay to Play!

Dave Pattern, Library Systems Manager

University of [email protected]

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Workshop menu• Web 2.0 & Library 2.0• Blogs• RSS feeds• Tagging, folksonomies and mashups

– LibraryThing and Flickr• Wikis• Social networking

– Facebook and ning.com• Social bookmarking

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Disclaimer

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Question time!

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Question time!• Do you regularly

use a mobile phone?

http://www.flickr.com/photos/ari/362924278/

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Question time!• do U snd txt msgz?

http://www.flickr.com/photos/jessicamills/231072148/

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Question time!• Do you have your

own MP3 player?

http://www.flickr.com/photos/nez/268673268/

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Question time!• Do have

broadband internet access at home?

http://www.flickr.com/photos/jacksonlee/6222523/

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Question time!• Do you have

wireless internet access at home?

http://www.flickr.com/photos/travelinlibrarian/113353477/

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Question time!• Do you regularly

use your home PC or laptop for more than an hour each evening?

http://www.flickr.com/photos/richardholden/340601444/

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Question time!• Do you regularly

use your home PC or laptop for 2 or 3 hours an evening?

http://www.flickr.com/photos/aaronjacobs/64368770/

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Question time!• Do have your own

weblog / blog?

http://www.blogger.com

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Question time!• Do you regularly

read other peoples weblogs and/or contribute to other weblogs?

http://orweblog.oclc.org/archives/001325.html

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Question time!• Do you use

Wikipedia?

http://www.flickr.com/photos/jessicamills/231072148/

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Question time!• Have you ever

edited a page on Wikipedia?

http://www.flickr.com/photos/jessicamills/231072148/

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Question time!• Do you regularly

use instant messaging or online chat?– e.g. AIM, Yahoo!

Messenger, MSN, gTalk, Jabber, ICQ, Meebo, etc

http://imagine-msn.com/messenger/launch/en-GB/

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Question time!• Do you use VOIP?

– e.g. Skype

http://www.skype.com

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Question time!• Do you have a

games console at home?

http://www.flickr.com/photos/jstar/336785888/

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Question time!• Do you play games

online and/or visit virtual worlds– e.g. World of

Warcraft, Second Life, etc?

http://www.flickr.com/photos/christajoy42/354580876/

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Web 2.0

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Web 1.0

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Web 1.0• Slow access speeds (e.g. dial-up

modem)• Limited availability• Static web pages• Little interactivity• Mostly text …lots and lots of text …on

a grey background!• Web sites that would only work with

one type of web browser• The “Read Only Web”

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Web 2.0

• Fast access speeds (e.g. broadband)• Wide availability (e.g. wireless)• Dynamic web pages• High interactivity• Lots of multimedia• Web sites that work on many devices

(e.g. PCs, mobile phones, etc)• The “Read/Write Web”

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Some Web 2.0 concepts• Applications delivered via a web

browser• Exploiting and (sometimes freely)

sharing data• User participation, empowerment, and

collaboration• Social networking• Communities of interest• Tagging and folksonomies• Mashups and other unintended uses

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Two Point “Oh”

• Evolutionary rather than revolutionary

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Two Point “Ho-ho-ho”

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Some facts and figures

• nearly 1 billion images on Flickr• 200 million MySpace accounts• 175 million edits on Wikipedia• 70 million blogs tracked by Technorati• 42 million Facebook accounts• 16 million books on LibraryThing• 5.7 million editors on Wikipedia• 2 million Wikipedia articles

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The “Network Effect”

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The “Network Effect”

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The “Long Tail”

• coined in 2004 by Chris Anderson (Wired)

• ...an Amazon employee described the Long Tail as follows: "We sold more books today that didn't sell at all yesterday than we sold today of all the books that did sell yesterday.”– Wikipedia article on “The Long Tail”

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The “Long Tail”

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So, who’s doing all this stuff?

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US online demographics

Pew Report: Generations Online (Oct 2007)

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University of Illinois Survey (2006)

• “College Students' Internet Uses”– 1,300 respondents– 91% get information for school work online– 83% access the Internet several times a

day– 78% use Facebook and 51% use MySpace– 38% use Wikipedia– 33% create content for blogs / web journals– 1.7% don’t know what a search engine is– 0.2% don’t know what instant messaging ishttp://results.webuse.org/uic06/

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“Saga launches social website for over-50s”

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Library 2.0

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Library 2.0• “...a loosely defined model for a

modernized form of library service that reflects a transition within the library world in the way that services are delivered to users. This includes online services such as the use of OPAC systems and an increased flow of information from the user back to the library.”– Wikipedia article for “Library 2.0”

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Library 2.0 is…• “a state of mind”• “a new name for ideas librarians have

been discussing for quite some time”• “gives us new tools to carry out the

best practices libraries have had for many years”

• “anything that challenges the traditional approach to conducting library business”

• “just a faddish catchphrase”

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Library 2.0

• Use of “2.0” technologies (blogs, wikis, RSS feeds, etc)

• More actively involve users in service developments

• User centric developments & initiatives• Delivering services directly to users• Libraries without walls (“

The Third Place”)• The “Read/Write Library”

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Library 2.0

• Challenges us to:– be more flexible– embrace change– be more willing to take risks– give library staff the opportunity to play

and experiment– go to where our users are, rather than

force them to come to us– give our users opportunities to

contribute

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Library 2 point “No!”

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Librarian 2.0?

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Librarian 2.0!

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Blogs

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Blogs and blogging

• A blog (a portmanteau of “web log”) is a website where entries are written in chronological order and commonly displayed in reverse chronological order. “Blog” can also be used as a verb, meaning to maintain or add content to a blog.– Wikipedia

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Blogs types and libraries

• Institutional blogs– usually formal– usually publicity and news

• Personal blogs (librarians & library staff)– around 25% blog anonymously– online diary– community and topical discussion– advocacy– personal development

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Library blogs• University of Glamorgan, LRC Blog• New York Institute of Technology Libr

ary Blog• Ann Arbor District Library• Ohio University Libraries News• Cambridge Libraries Blog (Canada)• Thomas Ford Memorial Library• Delany Library News• University of Worcester ILS Matters

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Internal library blogs

• BarnardRefDesk• Bibliographic Services, McMaster Uni

versity Libraries• Grapevine, University of Huddersfield

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Library staff blogs• Moira Bent, Moira's Info Lit Blog• David Bigwood, Catalogablog• Tom Roper's Weblog• Metalibrarian• David Lee King• Annoyed Librarian• Peter Godwin• Jane Secker• Pete Smith, Library Too

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Blogs

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Starting your own blog

• Who is your target audience?• Do you want to host it yourself or use

an externally hosted option?– how approachable is your IT Dept?

• Will it be formal or informal?• Comment moderation?

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Doing it yourself• You’ll need your own web server

– typically running MySQL and PHP• More control over “look & feel”• Popular blog software (Open Source)

– WordPress– Textpattern– Drupal

• Popular blog software (Commercial)– Movable Type

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Externally hosted options

• Usually free, although there might be adverts

• Less control over “look & feel”– WordPress– LiveJournal– MySpace– TypePad– Blogger

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Finding blogs

• Look at the blogrolls on your fave blogs

• General blog search engines…– Technorati– Google Blog Search

• …or just Library blogs…– LibWorm– LISZEN– HotStuff (Huddersfield)

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Thomas Ford Memorial Library, Illinois

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Thomas Ford Memorial Library, Illinois

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Ball State University, Indiana

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Ball State University, Indiana

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Ball State University, Indiana

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Micro-blogging

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Micro-blogging

• Micro-blogging is a form of blogging that allows users to write brief text updates (usually less than 200 characters) and publish them … These messages can be submitted by a variety of means, including text messaging, instant messaging, email, MP3 or the web.– Wikipedia

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Micro-blogging

• Twitter:– Casa Grande Library– Nebraska Library Commission, reference

questions– University of Illinois, UGL alerts– “A Guide to Twitter in Libraries”– “

Twitter Explained for Librarians, or 10 ways to use Twitter”

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RSS

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RSS feeds

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RSS feeds

• RSS is a family of Web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts … RSS makes it possible for people to keep up with their favourite web sites in an automated manner that's easier than checking them manually.– Wikipedia

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RSS feeds

• Keep up with what’s new!• RSS feeds are designed to be read by

a computer rather than by a human– e.g. RSS aggregator software

• Many websites can also display RSS feeds– Bloglines– iGoogle and Google Reader– MyYahoo

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Some general RSS feeds

• BBC News• Met Office• BBC Weather Centre• Radio 4, Today• National Library for Health• Highways Agency• 10 Downing Street• UK National Newspaper RSS Feeds

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Library RSS feeds

• The Bookseller• “EBSCO Finally Gets RSS Right”• New acquisitions…

– College of New Jersey– University of Kent– St. John's College

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Tagging & folksonomies

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Tagging and folksonomies

• A tag is a (relevant) keyword or term associated with or assigned to a piece of information (e.g. a picture, article, or video clip), thus describing the item and enabling keyword-based classification of information– Wikipedia

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Tagging and folksonomies

• A folksonomy is the practice and method of collaborative categorization using freely-chosen keywords called tags … A combination of the words “folk” (or “folks”) and “taxonomy”.– Wikipedia

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Tagging in action

• Flickr– photograph sharing website– mashups…

• flickrvision, retrievr, Colr Pickr, Flickr Suduko

• LibraryThing– personal book collections– LibraryThing for Libraries – e.g.

• Danbury Library• Randolph County

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Westmont Public Library, Illinois

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Westmont Public Library, Illinois

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Westmont Public Library, Illinois

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Flickr – 365 Library Days Project

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Web services, APIs & mashups

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Web services and mashups

• FRBR services:– OCLC xISBN– LibraryThing thingISBN

• Amazon– Amazon Web Services (reviews, covers,

etc)

• Example mashups:– Harry Potter (xISBN + Amazon)– amaztype (Amazon)– dartmaps (Google Maps)

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Wikis

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Wikis

• A wiki is a collaborative website which can be directly edited by anyone with access to it ... A wiki is essentially a database for creating, browsing and searching information.– Wikipedia

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Library wikis

• University of Connecticut Libraries' Staff

• Stevens County Rural Library District• Huddersfield, Electronic Resources• Huddersfield, Info Desk• University of South Carolina Aiken Lib

rary• Ohio University Libraries Biz Wiki• Library Success: A Best Practices Wik

i

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Setting up a wiki

• Hosting it yourself– MediaWiki (PHP + MySQL)– TWiki (Perl)– PmWiki (PHP)

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Setting up a wiki

• Externally hosted– usually with adverts– pbwiki– Wikispaces

• Even more options at…– WikiMatrix

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Social networking

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Social networking

• Communities of common interest– hobbies, work, organisations, music, etc

• Users…– create profiles – add friends– join groups– discover new “stuff”

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Social networking

• Facebook• library20.ning.com• MySpace

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Social networking (UK)• “…at Durham University the IT

services department has taken action to reduce the amount of bandwidth swallowed by social networking. Our correspondent reports that action to deprioritise Facebook between 8.30am and 5.30pm "has lead to a rather remarkable drop off in the number of students in any of the university libraries".” The Register (May 2007)

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Social networking (UK)

• “HSBC is to abandon plans to scrap interest-free overdrafts for students leaving university this summer. Thousands of students on Facebook had threatened to boycott the bank. The National Union of Students said this made all the difference to the protest.”

BBC: Bank's U-turn on student charges (Aug 2007)

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Social networking (UK)

• “Keele University has ordered its students to watch their mouths on Facebook, and asked them not to express dissatisfaction with the institution… The administration was provoked by a Facebook group called "James Knowles is a Tw*t". Professor James Knowles is an English literature academic at the Staffordshire university.”

The Register (May 2007)

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Social networking (UK)

• “Students at Oxford University are being warned that university authorities are using the Facebook website to gain evidence about unruly post-exam pranks. The student union has urged students to tighten their security settings on the social networking website, to stop dons viewing their details.”

BBC: Unruly students' Facebook search (July 2007)

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Social networking (UK)• “A university student has been telling

how a social networking website was used to set up a group which aimed to target him with bullying and hate. Graham … who also works as a library assistant at the University of Kent, said the Facebook group had existed for weeks before he knew of it.”

BBC: 'Fat library man' bullied online (Jul 2007)

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Social bookmarking

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Social bookmarking

• Social bookmarking is a way for internet users to store, classify, share and search Internet bookmarks. Other users with similar interests can view the links by topic, category, tags, or even randomly.– Wikipedia

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Social bookmarking

• del.icio.us• Connotea

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More examples…

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McCracken County Public Library, Kentucky

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St. Joseph County Public Library, Indiana

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Huddersfield

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Gwinnett County Public Library

• Rock the Shelves 2005– www.flickr.com/photos/michaelcasey/sets/

632151/

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Biblioteksvar, Norway

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Hennepin County Library

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Glasgow University Library

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Charlotte & Mecklenburg County Public Library

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Charlotte & Mecklenburg County Public Library

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Dance your fines away…

• “Yesterday I had the pleasure of meeting a teen librarian who keeps Dance Dance Revolution (DDR) set up all the time so she can invoke it as need be. For example, if a teen has overdue books, she will dance-off against the person, and if the teen wins, the librarian will waive the fines.” The Shifted Librarian: Gaming for Fines (Jan 2007)

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La Crosse Public Library, Wisconsin

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Thank you! Any questions?