Unicom conference presentation: CILIP

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Ed Mitchell and Lyndsay Rees-Jones talking about CILIP's online membership community

Text of Unicom conference presentation: CILIP

  • 1. Using social tools to support membership organisations Lyndsay Rees-Jones: Membership Services Unit, CILIP Ed Mitchell: community and engagement consultant Theory Practice Technology Findings
  • 2. Whatever the tool, its there for the community
    • "...with communities, the need to design for evolution is paramount. The communitys needs at the beginning of its life will evolve over time...
    • Unlike the trajectory of a team, which can often be fairly well planned from the start, the life of a community is a voyage of discovery..."
    • (Wenger, White, Smith et al, 2005, as seen at:
  • 3. Theory
    • Context
      • Membership organisation background, requirements and future
    • Goals
      • Real engagement, governance, advocacy
    • People
      • Broadly distributed membership: is it a community? A network? Does it have a common purpose? Where are the vested interests?
  • 4. Practice
    • Organisation design
      • Memsocs and modernity, community, governance etc.
    • Social models
      • Pre-existing and emergent
    • People and multi-domain thinking
      • Trust building through loops of multi-domain activity and feedback and responsive organisational interface
  • 5.
  • 6.
  • 7. Technology
    • Forums
      • originally tied with blogs for the CoP model
    • Blogs
      • originally tied with forums but then opened up in phase 2
    • Tags
      • emergent interest and potential use for organisational knowledge
    • Aggregation
      • capturing the thoughts of those members outside
    • Physical meetings
      • conferences, workshops, inforums
    • (MySpace, Youtube, flickr, secondlife, facebook, ning etc)
  • 8. Communities: phase 1 Department of Knowledge and Information Community leader Member Community Community hub CILIP membership Knowledge flows from Peer to peer Facilitator Expert
  • 9. Communities: phase 2 Community leader Member CoP Community hub CILIP membership Knowledge flows from Peer to peer Expert Blog Mentors and Mentees using profiles Members with blogs RSS Other networks RSS Branch Group
  • 10. Social model: facilitation Public facilitation: External blogs Responses Championing Advocating Marketing Attracting Internal facilitation: Editing Responding Finding people Finding knowledge Supporting Balancing Nurturing
  • 11. Social model: facilitation Forums Blogs "... Where facilitation is withdrawn or inconsistent, community activity often decreases. Where it is pro-active, consistent and visible, communities tend to flourish provided purpose and expectations are clear and understood by the participants" (Research from Bristol University into talk2learn, NCSL's online communities)
  • 12. Findings
    • Process:
      • Plan
      • Measure-ables
      • Facilitation
      • Technology
      • Pilot
      • Roll-out
      • Reflect
    • Measurement
    • Team business: seriously
    • Hand-holding
    • Common language
    • Adapting to a new way of working
  • 13. At the end of the day, were all humans
    • I dont think there is much future in my doing this, as if I talked or discussed half of what is going on here on a blog then I am sure I would upset someone !!...
    • This initiative is easily, for me, the stand-out project that CILIP has undertaken in recent years, and I am proud to be a member of an organisation that is pushing forward into social software at this stage (2nd-generation adoption)
    (Backchannel member communications)