Sustainable rural development by rejuvenating agri based ecosystem

Agri team:Anne Pihlanto – MTT Baoru Yang – University of Turku

Chand Malu – Shahi Fresh/Yoga Technologies

Hilkka Vihinen – MTT

IB Thakur - Drishtee Leena Oosterberg – FinPro

Minna Kahala – MTT Mauri Ahlberg – University of Helsinki/NatureGate

Sirpa Kurppa - MTT

Farmer’s challenges

Reduced land holding Non-viability of crops Non-inspirational nature of the work Migration Mind set and cultural rigidity No value addition

Rural need

To create inspiring and meaningful work for the sustainable rural India by

active participation of social entrepreneur & industry and value

networks leading to better life.

Value network

Key actors in ecosystem

Local biodiversity Local labor and families Farmers, fishermen and

clubs Machinery and chemical

providers Seed producers Wholesalers NGO Government

Gaps Knowledge and education Farmers and fishermen’s

organization Social status Woman employment Social entrepreneurships Policies & processes Value addition

Farming

Services

Labour

Product creation

Market

Farming Value creation Marketing Co-op/Social entrepreneurs Co-op/Entrepreneurs Farmers’ club/Co -op

Labour

Facilitator

RESEARCH NGOCOMPANIES GOVERNMENT

FAR

M IN

PU

TS

Value chain, vision 2020

1. NaturGate Bihar

• AimTo create NatureGate Bihar Online service for species identification and sustainable use of bio diversity

• ActorsNatureGate FinlandLocal partner

• Research InstituteRequiredFundingLocal botanists and entrepreneur

2. Bioactive ingredients project

• AimTo develop natural bioactive ingredient using herbs and spices

• ActorsResearch: University of Turku, VTT, CFTRIIndustry Finnish farmers

• RequiredFundingLocal organisations

• Indian farmers

3. Model school

• AimTo create model school to teach about value of nutrition, hygiene, composting through school garden

• ActorsFinnish and Indian companiesEducational institutionEntrepreneursEcoletWorld Vision

• RequiredFundingPartners

4. Enhanced nutritional products

• AimTo create sustainable products with enhanced nutritional characteristics

• ActorsNGO’s Research institutes: MTT and others

• RequiredFundingFarmersCompanies

5. Knowledge center

• AimTo create a virtual/physical space for knowledge sharing network with experts from Finland and India

To create value added new product creation to benefit social entrepreneur and farmers

• ActorsResearch Institute: MTT, Local UniversityGovernment: MOFPIFarmersSocial entrepreneur (such as Shahi Fresh)

• RequirementsInvestmentResearch & technology support

6.Aquaphonics

• AimTo combine fish-farming, plant, bioenergy, and algae production in closed systemTo demonstrate available platform in Saurath

• ActorsMTT (Natural Resources Institute, Finland), Finnish companiesFishermanIndian research instituteIndian companies

• RequiredFundingLocal government participation

Challenge in agro sector and rural economy can be overcome by reorganising the value network