Business Model Canvas & Patterns
Sean Ammirati
Partner, Birchmere VenturesAdjunct Professor, Carnegie Mellon University
Why is the Business Model Canvas popular?
http://www.flickr.com/photos/yodelanecdotal/3329778720/
2004
2006
2010450+
http://www.businessmodelgeneration.com
Sketch & Articulate Alternatives...
http://www.businessmodelgeneration.com
Validate Hypothesis ...
Key Partnerships
Niche Content
Cost Structure
RevenueStreams
Key Activities
Key Resources
ValueProposition
CustomerRelationships
CustomerSegments
Niche Customers
Channels
Key Partnerships
Cost Structure
Revenue Free
Streams Paid
Key Activities
Key Resources
ValueProposition
Basic Usage
Premium Usage
CustomerRelationships
CustomerSegments
Casual
High Volume
Channels
A More In DepthExample
Why Birchbox Worked?
Financial Model
• Key Assumptions
• IS, BS, CF
• Scenarios
• Milestones / Key Metrics
Key Assumptions (ex)
Revenue Summary (ex)
Key Metrics (ex)
Subscription Revenue Stream
• CMRR: Committed Monthly Recurring Revenue
• Cash
• Churn
• CAC: Customer Acquisition Cost
• CLTV: Customer Life Time Value
• CPipe: CMRR Sales Pipline http://www.slideshare.net/botteri/cloudonomics-101-creating-a-financial-plan-for-your-saas-or-cloud-computing-business
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