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7/31/2019 Business Demography

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BUSINESS DEMOGRAPHY

UNIT 1


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Demography

Statistical study of human population.

It is related to the study of size, structure, anddistribution of population and temporary and

permanent changes in population due to

birth, death, migration, aging etc.


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Demography

Study of both quantitative and qualitative aspects ofhuman population.

Quantitative aspects

include composition, density, distribution, growth,movement, size, and structure of the population.

Qualitative aspects are thesociological factors such

as educationquality, crime,development, diet andnutrition, race, social class, wealth, well being.
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Demography is the study of the growth, change,and structure of the human population.

Changes in a population's size and structure arecaused by changes in the birthrate, the death rate,

and the net migration rates. Demographic research focuses on why people have

the number of children they do; on factors thataffect death rates; and on the reasons for

immigration, emigration, and geographic mobility.


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Definition of Demography

Dr. K. Park (1998)

Demography is a scientific study of human population. Itfocuses on 3 readably observable human phenomena-

change in population size (Growth and Decline),

Composition of Population and distribution of Population.

It deals with 5 demographic processes-Fertility, mortality,

marriage, migration, social mobility which works

continuously within the population determining its size,composition and distribution.


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Houses an Duncan (1959)

Demography is the study of the componentsof the population variation andchange


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Importance of Demography

Demography is useful to Government forallocating different resources or making plansfor the welfare of masses, balanced growth of

the economy. Demographic information is useful for

research purpose.

Demography is useful for businessman foradvertising and launching of new products indifferent markets.


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Cont..

Demographers provide information to the

government which is essential for it to take

rational decisions.

Demography is useful for understanding social

and economic problems and finding their

solutions.


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BUSINESS DEMOGRAPHY

When the demographic concepts, data and

techniques are applied as an aid to business, it

is called Business Demography.


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Need of Demographic Studies for

Business


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MARKET AND RETAILING

Consumer is the king of market.

Businessman must have thorough knowledge

about diversified consumer groups.

Example: launching a series of hotels in

different regions, the group must consider the

standard of living of the society of various

areas of the regions, lifestyles of the people,

financial positions of the people etc.


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HUMAN RESOURCE PLANNING

Workforce required in business- Skilled, Semi -

skilled, unskilled.

Big and eminent companies spend billions of

dollar on the health care of their present and

former employees.

Business Demography helps in furnishing

useful information of the workforce.


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BUSINESS SITE SELECTION AND

EVALUATION

Composition of Population

Average Income Level of the People

Likes and Dislike of the consumer

Various habits of the consumer

Cultural background of the consumers

Literate and illiterate people

Availability of skilled and unskilled workers Area or land on which business has to be

constructed.


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TRACKING EMERGING MARKETS

Globalization has led to expansion of market

boundaries to international level.

Countries like China and India, are growing

rapidly and there is a constant and continuous

improvement in consumerism.

Therefore, emerging markets can be identified

only by proper demographic analysis.


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INVESTMENT

When any business is to be launched in any

particular area, region or country, it is

absolutely necessary for its management to

think about investment in it.

Return on Investment