Building Your Practice Profile
Through Social MediaConnie Crosby
Crosby Group ConsultingThe Commons Institute
eCommerce and the Law 2012Toronto, January 20, 2012
• Social media statistics
• Why social media
• Blogging as a cornerstone
• Getting started
Today:
Social media statistics
Connie’s Disclaimer re: Statistics
This is a brief snapshot put together from various sources, created for general interest.
Please note because this was compiled from a number of sources, these numbers are not
scientific. Additional sources of data should be sought to confirm numbers given here before
using them for business planning purposes.
• “world largest professional network”
• more than 120 million members
• Canada: 4 million members
Source: LinkedIn, August 20115
• Over 200 million users (100 million “active” users)
• 200 million messages (“tweets”) sent per day
• 13.7% of Canadians are active users
Sources: Twitter, June & September 2011 and Digital Journal, December 2010
6
Sources: Facebook, August 2011and Inside Facebook, June 12, 2011
• more than 500 million active users
• (almost 700 million according to Inside Facebook)
• 50% log in on any given day
• Canada: 16.8 million users
7
YouTube
• Canada: 17.6 million active users
• 71% of Canadian Internet users versus 55% of US Internet users
• 2 billion videos viewed by Canadians in November 2010
Source: comScore, January 20118
Google Plus
• launched end of June 2011 in closed beta
• open beta in September 2011
• 18-35 year olds largest demographic
• reached 20 million users after 3 weeks; 67 million by November 2011
• over 800k Canadian users after 3 weeks
Sources: comScore, July & Dec 2011, Google Plus blog
9
0
5
10
15
20
Google+LinkedIn
TwitterFacebook
YouTube
Use in Canada(millions of users active in the past month)
Note: data from various sources 10
Global mobile use
• 5.3 billion mobile subscribers
• or 77% of the world’s population
• growth is being led by India and China
Source: mobiThinking, June 2011http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats
11
Mobile in Canada
• 25 1/2 million mobile phone subscribers
• 10 million own smart phones
• 29% of mobile phone users visit social networking sites from the mobile devices
Source: Canadian Wireless Telecommunication Association,
December 2011; comScore September 2011
12
0
8
15
23
30
Google+ LinkedInTwitter
FacebookYouTube
Mobile
Use in Canada(millions of users active in the past month)
Note: data from various sources13
Why Social Media?
• raise your profile
• highlight your knowledge/expertise
• connect directly with your clients/target client audience
• compete with the “big guys”
Blogging
My blogging
story
Cornerstone to your
Social MediaPlan
Blogging is....
Cornerstone to your
Social MediaPlan
Highlight your
expertise
Cornerstone to your
Social MediaPlan
Highlight your
expertise
Raiseyour
profile
Cornerstone to your
Social MediaPlan
Highlight your
expertise
Raiseyour
profile
Bring readers in from
social networks
Cornerstone to your
Social MediaPlan
Highlight your
expertise
Raiseyour
profile
Becomefindableonline
Bring readers in from
social networks
Cornerstone to your
Social MediaPlan
Highlight your
expertise
Raiseyour
profile
Becomefindableonline
Bring readers in from
social networks
Build relationships
www.constructionlawcanada.com
nylawblog.typepad.com
Getting Started
• focus topic to appeal to audience
• pick site name
• get your domain
• set up website/blog (get web designer help?)
• create content!
• make it sustainable
First Steps
Next Steps
• get blog listed - lawblogs.ca, ABA Blawg Directory, subject-specific indices
• start small, build
• add in other social network tools
• get help (assistants, social media consultants)
• listen, respond, engage!
• YouTube
• Google Plus
Other networking tools
JD Supra
Scribd
Legal OnRamp
Martindale Connected
Advanced Steps
Podcasting - Audio
Podcasting - Video
Create apps - mobile/social
Create apps - mobile/social
Create events - link to social
Create events - link to social
• guidance from UK Law Society - practice note http://www.lawsociety.org.uk/productsandservices/practicenotes/socialmedia/5049.article
• client confidentiality
• don’t do anything stupid
• policy for staff - http://policytool.net/
Caveats
Learn more!
Thank you!Connie Crosby
Crosby Group Consultinghttp://crosbygroup.ca
@conniecrosby@crosbygroup
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