Building communities through influencer and ambassador programs
Current TEDx stats
9,033 TEDx events held around the world
2,201 cities in 157 countries have hosted one or more
TEDx events
50 different languages
275 TEDx Talks featured on TED.com
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TEDx event growth over time
3
279
956
1847
27063115
0
1000
2000
3000
4000
2009 2010 2011 2012 2013
Who is the TEDx event licensee?
A passion for TED
A passion for big ideas
A passion for community
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Influencers and Ambassadors
Influencers
Organizers of great events
Their talks go to TED.com (Or their talks are high-quality)
Consistency in timing + event quality
High level of community engagement/influence
Innovates on the platform
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Elders
Been in the community since its inception - expected to take on
mentor role with new members
Private Facebook group to discuss big ideas
Lead Google+ hangouts on topics
Speak at TEDx Workshops
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Level 2 Events
Must have held 2 events with over 100 people with the same
licensee
Have a talk on TED.com or 10,000 YouTube views
Must have hosted a regional workshop
Benefits: Host a 1.5 day event, charge $250 USD, unlimited
sponsorship, distribute some talks on television
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High engagement members
Comment often on community groups
Have attended TED + can host over 100-person events
Email us to ask questions, or tell us about issues in their region
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Community-created initiatives
TEDx Music Project
TEDx Global Virtual Summit --> TEDx Learning Hub on Google +
TEDx Adventures
TEDx Local Lens
"Influencer" TEDx events - TEDxUNPlaza, TEDxOilSpill
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Gates Scholarship Recipients
Application process to give community members in the
developing world a chance to experience TED, and share
experience with their community
Benefits: Attend TEDGlobal or TEDActive, flight, hotel and event
fee are paid for
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Benefits of Influencer groups/programs
Seeded the TED Auditions in 2012
Our "go to" connectors in a region
Early adopters/advice on new programs
Stories + talks for TED.com and other editorial platforms
Trust
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Ambassadors
Overview
In its 4th year
49 total - become Senior Ambassadors
Represent countries such as Egypt, India, Pakistan, Morocco,
China, Singapore, Australia, the Netherlands, Portugal, Spain.
Regions such as Eastern Europe + Africa.
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How are they chosen?
Visibility in community
Recommendation by past Ambassador,
From a community/region where we need additional help
Quality of event
Trust
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What is their role?
Connect the community through workshops, coffee meetings,
answering questions on groups
Keep an eye out for local TEDx branding and rules issues
Advise TEDx team on suggestions for building TEDx in their
region
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Regional Workshops
Self-organized by TEDx licensees (often Ambassadors or other
Influencer), attended by TEDx organizers in a selected region
Organizers present on and share best practices from their event
Encourage regional collaboration/connection
Attended by TED staffer in person or remote who leads a
guidelines session + answers questions
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Benefits of Ambassador program
Trusted connections with people in high growth regions
Provide cultural context for global decisions + issues
Ground up instead of top down decisions
Real understanding of TED and TEDx that can be transferred
locally
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