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IJP.Design case studyHenman CommunicationsOctober – May 2015
henman 2Follow us on Twitter@HenmanComm | www.henmancom.com
Richard Henman said,
“I am thrilled that IJP Design has briefed Henman Communications to raise the brand’s profile globally. We have over 10 years’ experience working with brands and rights holders in the sports and lifestyle sectors and we are looking forward to further establishing ourselves within golf with an exciting and ambitious brand.”
Siobhan Kos, Ecommerce Manager at IJP Design said:
“We are confident that Henman Communications is the right agency to strengthen our position within the golf market and to take IJP Design to a global audience. We design our collections with input from Ian Poulter himself, ensuring our innovative clothing is functional and perfectly tailored down to the very last detail. Henman Communications offer a commercially-focused, tailored and creative approach to PR, which we believe will help us drive retail revenue in key international territories.”
Henman Communications were appointed by I.J.P. Design in October 2014 to raise the profile of the leading contemporary golf and lifestyle clothing brand, which was founded by Ian Poulter in 2007, across many key global markets including: the UK and Europe, the US, China and the EMEA.
This case-study document outlines are activities since our engagement.
About I.J. P Design
Renowned for his iconic tartan trousers on golf’s biggest stages, IJP Design follows Poulter’s mantra of ‘look good, play great’ by combining style and functionality to create contemporary collections that perform to the highest standards and stand out on the golf course. Over the last 7 years IJP Design has established a unique and exciting golf and lifestyle brand with a fashionable edge. The brand philosophy is to ‘lead with the legs’ by designing the trousers first and then coordinating the rest of the outfit around them.
Overview
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henman 3Follow us on Twitter@HenmanComm | www.henmancom.com
Henman Communications has worked closely with the I.J.P Design internal digital marketing team to raise the profile of the brand’s men’s, women’s and junior’s clothing collections and align IJP Design’s global digital advertising strategy with PR to drive further commercial, marketing and brand building opportunities.
Our objectives
• Run monthly press office campaigns with key golf and lifestyle publications to collect data and build the I.J.P. Design data-base.
• Raise the profile of the brand’s men’s, women’s and junior’s collections in key global golfing retail markets
• Align I.J.P. Design’s global digital advertising strategy with PR and social media
• Drive further commercial opportunities by establishing global partners, particularly in key UK, US and Chinese markets
• Review strategic marketing partnerships in each territory and make recommendations to create and activate new partners
• Leverage greater coverage from current portfolio of sponsored players and ambassadors
Our PR briefPress offices campaigns have included
• Glen the Eagle putter cover launch
• ‘5 deals, 5 days’ promotion
• Ryder Cup ‘Tartan Tuesday’
• Partnership with MasterCard
• Partnership with FedEx
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BelieveB E L I E V I N G I N Y O U R S E L F I S H A L F T H E B A T T L E A N D L O O K I N G G O O D O N T H E C O U R S E C A N H A V E A G R E A T I M P A C T O N Y O U R S E L F B E L I E F . O U R C O L L E C T I O N O F C O N F I D E N T L O O K S W I L L B O O S T Y O U R S E L F B E L I E F A N D H E L P Y O U T O P S Y C H O U T T H E C O M P E T I T I O N ! F I N D A L L P O D C A S T S A N D I N T E R V I E W S O N L I N E .
J O S H W E A R S : T A R T A N S H O R T S , A W H I T ER A G L A N S H I R T & A C L A S S I C S W E A T E R .
I A N W E A R S : T E C H T R O U S E R S , C H A L L E N G E R B E L T , T W OT O N E B U C K L E & S H A R D S H I R T - L A U N C H E S A P R I L .
J O S H W E A R S : N A V Y C A S U A L S H O R T S , C H A L L E N G E RB E L T , H E R O B U C K L E & C O T T O N G O L O S H I R T .
BelieveB E L I E V I N G I N Y O U R S E L F I S H A L F T H E B A T T L E A N D L O O K I N G G O O D O N T H E C O U R S E C A N H A V E A G R E A T I M P A C T O N Y O U R S E L F B E L I E F . O U R C O L L E C T I O N O F C O N F I D E N T L O O K S W I L L B O O S T Y O U R S E L F B E L I E F A N D H E L P Y O U T O P S Y C H O U T T H E C O M P E T I T I O N ! F I N D A L L P O D C A S T S A N D I N T E R V I E W S O N L I N E .
J O S H W E A R S : T A R T A N S H O R T S , A W H I T ER A G L A N S H I R T & A C L A S S I C S W E A T E R .
I A N W E A R S : T E C H T R O U S E R S , C H A L L E N G E R B E L T , T W OT O N E B U C K L E & S H A R D S H I R T - L A U N C H E S A P R I L .
J O S H W E A R S : N A V Y C A S U A L S H O R T S , C H A L L E N G E RB E L T , H E R O B U C K L E & C O T T O N G O L O S H I R T .
BelieveB E L I E V I N G I N Y O U R S E L F I S H A L F T H E B A T T L E A N D L O O K I N G G O O D O N T H E C O U R S E C A N H A V E A G R E A T I M P A C T O N Y O U R S E L F B E L I E F . O U R C O L L E C T I O N O F C O N F I D E N T L O O K S W I L L B O O S T Y O U R S E L F B E L I E F A N D H E L P Y O U T O P S Y C H O U T T H E C O M P E T I T I O N ! F I N D A L L P O D C A S T S A N D I N T E R V I E W S O N L I N E .
J O S H W E A R S : T A R T A N S H O R T S , A W H I T ER A G L A N S H I R T & A C L A S S I C S W E A T E R .
I A N W E A R S : T E C H T R O U S E R S , C H A L L E N G E R B E L T , T W OT O N E B U C K L E & S H A R D S H I R T - L A U N C H E S A P R I L .
J O S H W E A R S : N A V Y C A S U A L S H O R T S , C H A L L E N G E RB E L T , H E R O B U C K L E & C O T T O N G O L O S H I R T .
henman 4Follow us on Twitter@HenmanComm | www.henmancom.com
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Press OfficeOur activities have involved:
• Strategy and planning across: PR, digital marketing, SEO, partnership marketing, player sponsorship, content creation, events and initiatives
• Drafting and distribution of press releases to UK and global media outlets
• Media relations and ‘selling-in’ of features and editorial opportunities
• Monthly press office campaigns:
– Competitions – Online product reviews – Media ‘giveaways’ – Product placement – Features and interviews with IJP Design brand ambassadors – Key influencer campaigns
• Marketing partnerships with British Airways, MasterCard & FedEx
• Ambassador liaison
• Media Audit
• Competitor Analysis
• Advice on: website design, newsletter design and content, direct marketing collateral, social media and digital marketing campaigns
• Ian Poulters Junior Invitational Golf Day
• Client reporting, media monitoring, evaluation reports (AVE) and press cuttings books
Henman Communications Limited | 2nd Floor | 6 Morie Street | London | SW18 1SL | UK | W.henmancom.com| T:@henmancomm
Henman Communications is the trading name of Henman Communications Limited.
Registered Company No: 05016179 / VAT Reg No: 854197107
MEDIA INFORMATION For Immediate Release
6th October 2014
PHIL GOLDING WINS FRENCH RIVIERA MASTERS IJP Design brand ambassador Phil Golding claimed the French Riviera Masters title this
weekend at the Terre Blanche Hotel Spa Golf Resort in Provence, France, securing him 5th
position in the European Senior Tour Order of Merit. The victory saw the Englishman achieve a five under par 67 to consolidate his lead after the
second round in Provence and finished the tournament on a total of -15, continuing the great
form that has kept him within the top 35 in his last 7 events. Throughout the event, Golding
was representing IJP Design, wearing pieces including the Embroidered Classic Golf Shirt and
the Birdie V Golf Jumper. Golding’s win came a week after fellow IJP Design ambassador Ian Poulter helped Europe to
victory at Gleneagles over the USA, marking a successful period for the brand which has
coincided with Breast Cancer Awareness Month. IJP Design is supporting the awareness
campaign by donating 50% of all profits from the Real Men Wear Pink collection and the
ladies’ Wear Pink collection to Breast Cancer Care. In addition IJP Design is encouraging fans
to nominate the woman in their lives who inspires them the most and proudly share images
and how they have inspired others, across social media using the hashtag #InspiringWomen.
IJP Design follows Ian Poulter’s mantra of ‘look good, play great’ by combining style and
functionality to create contemporary items that perform to the highest standards and stand
out on the golf course with a fashionable edge. The brand’s philosophy is to ‘lead with the
legs’ by designing the trousers first and then coordinating the rest of the outfit around them.
Henman Communications Limited | 2nd Floor | 6 Morie Street | London | SW18 1SL | UK | W.henmancom.com| T:@henmancomm
Henman Communications is the trading name of Henman Communications Limited.
Registered Company No: 05016179 / VAT Reg No: 854197107
MEDIA INFORMATION
For Immediate Release
28th August 2014
IJP DESIGN TEE OFF THE WEEKEND EARLY WITH
5 DEALS OVER 5 DAYS
IJP Design is offering customers huge discounts on selected products over 5 days, starting
at 09:00 (BST) on Thursday 28th August.
The 5 day sale will see one iconic piece of IJP Design clothing reduced to 50% from 09:00
(BST) each day for just 24 hours, with complimenting items from the same collection being
discounted by 10% allowing customers to complete their look.
Each day will see a new set of products available at the discounted rates however customers
are urged to place their orders quickly as once 24 hours have passed those products will no
longer be part of the limited timed sale.
The products set for sale include contemporary and functional takes on classic chinos, high
performance and lightweight polo shirts including the hugely popular striped Albatross polo
shirt, and unique ‘Poulter Tartan’ trousers which are designed in accordance with the
Scottish Tartan Authority and set those who wear them apart from every other golfer on the
course. IJP Design follows Ian Poulter’s mantra of ‘look good, play great’ by combining style and
functionality to create contemporary items that perform to the highest standards and stand
out on the golf course with a fashionable edge. The brand’s philosophy is to ‘lead with the
Henman Communications Limited | 2nd Floor | 6 Morie Street | London | SW18 1SL | UK | W.henmancom.com| T:@henmancomm
Henman Communications is the trading name of Henman Communications Limited.
Registered Company No: 05016179 / VAT Reg No: 854197107
MEDIA INFORMATION For Immediate Release 17th September 2014
IJP DESIGN PREPARES FOR THE BIGGEST WEEK OF GOLF WITH 4 DAY CAPTAIN’S PICKS SALE
Ahead of the biggest week in golf this year, IJP Design is offering golf fans up to 60% off
three of the most popular collections on www.ijpdesign.com, from Thursday 18th
September until Sunday 21st September. The limited time offer will see customers receive
huge discounts on IJP Design’s Resort, Rubix and the Everyday Essentials collections. In
addition, all customers who place an order during the 4 day flash sale will receive a free
delivery code to use on their next order. The Resort collection draws inspiration from the beach and the ocean, a mixture of light blues,
kingfisher greens and yellows. Perfect for any golfers late summer wardrobe or a forthcoming
winter golf break to somewhere warm, the light fabrics and the performance focused design
allow golfers to perform to their best without any distractions. The Resort collection style is
also designed to be versatile, allowing players to stay stylish and comfortable on and off the
course. IJP Design’s Rubix collection draws inspiration from modern day design and architecture with
specific focus on London’s iconic Shard skyscraper. Key pieces include the Shard Gilet and the
Shard V Jumper, which feature flashes of bold colour and linear shapes reflecting the strong,
angular style of Western Europe's tallest building. The Everyday Essentials collection presents a classic and luxurious style with lightweight,
breathable and waterproof fabrics. The collection includes the high performance Classic Shirt,
Henman Communications Limited | 2nd Floor | 6 Morie Street | London | SW18 1SL | UK | W.henmancom.com| T:@henmancomm
Henman Communications is the trading name of Henman Communications Limited.
Registered Company No: 05016179 / VAT Reg No: 854197107
MEDIA INFORMATION For Immediate Release
25th September 2014
IJP DESIGN LAUNCHES WILDCARD WEEKEND As European wildcard pick Ian Poulter prepares to take on the US at Gleneagles, IJP Design
is offering fans a wildcard weekend at www.ijpdesign.com, with customers receiving a
free gift with every order and the chance to receive a personal video message from
Poulter himself. IJP Design is encouraging fans to show their team spirit this weekend and those that place
orders with IJP Design will receive free IJP Design gifts or exclusive memorabilia including
flags, door cards, course planners and photos, all signed by Ian Poulter. On top of this, five
lucky customers will receive a video message directly from Europe’s talisman.
IJP Design has also introduced Glen the Eagle and two limited edition putter covers to
celebrate the return of golf’s legendary match play tournament to Scotland for the first time
since 1973. The exclusive limited edition covers feature Glen the Eagle in both US and European colours
and capture the competitive spirit of the biyearly tournament with a fun, light-hearted
design which includes Glen the Eagle dreaming of claiming the golden trophy and sinking a
winning putt. Available at £39.95 ($66.23) in mallet and blade styles, the covers feature a
magnetic ball marker and a protective soft-lined tote bag, which can also be used to hold
spare golf balls, tees and other accessories. Designed to follow IJP Design’s philosophy and represent Ian Poulter’s iconic style by
combining striking designs with quality fabrics, these limited edition putter covers offer
Henman Communications Limited | 2nd Floor | 6 Morie Street | London | SW18 1SL | UK | W.henmancom.com| T:@henmancomm Henman Communications is the trading name of Henman Communications Limited. Registered Company No: 05016179 / VAT Reg No: 854197107
MEDIA INFORMATION For Immediate Release 1st September 2014
IJP DESIGN INTRODUCES GLEN THE EAGLE AHEAD OF GLENEAGLES TRANSATLANTIC CLASH
As golfers and fans across the US and Europe wait to hear who has won wildcard places ahead of next month’s eagerly anticipated transatlantic clash at Gleneagles, IJP Design has introduced Glen the Eagle and two limited edition putter covers to celebrate the return of golf’s legendary match play tournament to Scotland for the first time since 1973. The exclusive limited edition covers feature Glen the Eagle in both US and European colours and capture the competitive spirit of the biyearly tournament with a fun, light-hearted design which includes Glen the Eagle dreaming of claiming the golden trophy and sinking a winning putt. Available at £39.95 ($66.23) in mallet and blade styles, the covers feature a magnetic ball marker and a protective soft-lined tote bag, which can also be used to hold spare golf balls, tees and other accessories. Designed to follow IJP Design’s philosophy and represent Ian Poulter’s iconic style by combining striking designs with quality fabrics, these limited edition putter covers offer golfers the chance to celebrate the greatest tournament in match play golf and the rivalry between both teams in a stylish and eye-catching way. The limited edition Glen the Eagle mallet and blade covers are available now from http://www.ijpdesign.com/.
-ENDS-
Henman Communications Limited | 2nd Floor | 6 Morie Street | London | SW18 1SL | UK | W.henmancom.com| T:@henmancomm
Henman Communications is the trading name of Henman Communications Limited.
Registered Company No: 05016179 / VAT Reg No: 854197107
MEDIA INFORMATION For Immediate Release
22nd September 2014
IJP DESIGN CELEBRATES TARTAN TUESDAY AT GLENEAGLES
WITH LIMITED EDITION PUTTER COVERS & SPECIAL OFFER Tuesday officially marks the start of the most eagerly anticipated six days of golf this year
and to celebrate Tartan Tuesday at Gleneagles IJP Design has launched a limited edition
tartan putter cover and is also offering customers 20% off all tartans until Wednesday 4th
September. Fans are being encouraged to wear tartan on Tuesday as a way of welcoming the world’s best
golfers to Gleneagles for this year’s transatlantic battle and to celebrate the return of the
famous match play tournament to Scotland for the first time since 1973.
The new IJP Design putter covers, available from www.ijpdesign.com for £39.95, come in four
different tartan colours and are proudly British, featuring a patriotic ‘Designed and Made in
Great Britain’ label. Each cover is handmade in the UK and takes roughly one hour to produce
from start to finish. A magnetic closure ensures the cover will stay in place and a protective
fleece lining adds protection. Additionally, all covers come with a suede valuables bag.
Renowned for its iconic tartan designs, IJP Design follows Ian Poulter’s mantra of ‘look good,
play great’ by combining style and functionality to create contemporary items that perform
to the highest standards and stand out on the golf course with a fashionable edge. The brand’s
philosophy is to ‘lead with the legs’, by designing the trousers first and then coordinating the
rest of the outfit around them, and to further celebrate Tartan Tuesday IJP Design is offering
20% off all tartans until Wednesday 4th September.
Ahead of this week’s battle against Team USA, Ian Poulter said,
“Playing at Gleneagles is so special and Tartan Tuesday is a fantastic way to welcome both
Team USA and Team Europe back to Scotland after 41 years. The way I look and feel on the
Henman Communications Limited | 2nd Floor | 6 Morie Street | London | SW18 1SL | UK | W.henmancom.com| T:@henmancomm
Henman Communications is the trading name of Henman Communications Limited.
Registered Company No: 05016179 / VAT Reg No: 854197107
MEDIA INFORMATION
For Immediate Release
5th September 2014
IJP DESIGN CELEBRATES CAPTAIN’S PICKS WITH LIMITED TIME
OFFERS
To celebrate Ian Poulter being chosen to represent Europe at Gleneagles later this month
IJP Design is offering customers a free product on all orders for IJP Design trousers and
jumpers until Sunday 7th September.
The limited time offer will see customers receive a free shirt for every pair of trousers and
every jumper ordered before the end of the weekend. In addition every customer who places
an order on www.ijpdesign.com will receive £10 off their next order and a free IJP Design cap
signed by Ian Poulter will be included in every 20 orders.
Poulter, Europe’s hero of Medinah in 2012, has won eight out of nine points for his team when
selected as a wildcard, as he was earlier this week. During his previous four outings for Europe
he has won twelve of his fifteen matches.
IJP Design follows Ian Poulter’s mantra of ‘look good, play great’ by combining style and
functionality to create contemporary items that perform to the highest standards and stand
out on the golf course with a fashionable edge. The brand’s philosophy is to ‘lead with the
legs’ by designing the trousers first and then coordinating the rest of the outfit around them.
The latest IJP Design 2014 collections are available at www.ijpdesign.com.
-ENDS-
henman 5Follow us on Twitter@HenmanComm | www.henmancom.com
®
Race to Ace SS 2015 collection launch
RacetoAce- Concept
The Race to Ace campaign is about improving your game and striving to be your best. The campaign is about taking your golf off the course and into every aspect of day to day life.
Golf is not for the elite, it is not restricted to country clubs and it is not a middle class past time. It is a sport and every golfer want to be their best.
To be the best you need to prepare and practice. IJP Design clothing is suitable in every aspect of the modern golfer’s lifestyle.
The Race to Ace is about breaking boundaries and bringing a fresh, stylish, fashionable look and feel to the course while striving to improve your game.
18 holes is like a marathon. You need to train to succeed.
The Race to Ace challenges you to meet your goals and illustrates the preparation needed by golfers to reach their goals and be their best.
StriveI T D O E S N ’ T M A T T E R I F Y O U ’ R E T R Y I N G T O S H E D A F E W P O U N D S O R I N C R E A S E Y O U R C O R E S T R E N G T H ; W E A L L N E E D T O L O O K A F T E R O U R B O D I E S I N O R D E R F O R T H E M T O P E R F O R M F O R U S .
T A K E A L O O K A T S O M E O F T H E I J P D E S I G N A M B A S S A D O R S F A V O U R I T E E X E R C I S E S A N D G I V E T H E M A T R Y . L O O K O U T F O R O U R 3 0 D A Y C H A L L E N G E S T H R O U G H O U T T H E S E A S O N W H I C H W I L L T E S T N O T O N L Y Y O U R F I T N E S S B U T A L S O Y O U R C O M M I T M E N T !
M I K E W E A R S :W H I T E B I O N I C B A S E L A Y E R ,B L U E V I O L E T T E C H S H O R T SA N D G L O R Y B O Y C A P .
w w w . i j p d e s i g n . c o m / r a c e - t o - a c e
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C O U R S E B U T ‘ E X P L O R E ’ I S A B O U T F I N D I N G N E W W A Y S T O P R A C T I C E F O R A R O U N D O F G O L F A N D I N C O R P O R A T I N G I T I N T O Y O U R E V E R Y D A Y L I F E . S H A R E Y O U R B E S T ‘ E X P L O R E ’ P I C T U R E S W I T H U S U S I N G # R A C E T O A C E
F O L L O W U S @ I J P D e s i g n @ i j p _ d e s i g n
LimitlessS E T T I N G Y O U R O W N G O A L S F O R T H E 2 0 1 5
S E A S O N I S T H E F I R S T S T E P T O W A R D S S U C C E S S . I F Y O U D O N ’ T K N O W W H A T Y O U W A N T , H O W C A N Y O U P O S S I B L Y
A C H I E V E A N Y T H I N G ? D O W N L O A D T H E L I M I T L E S S C A L E N D A R , F I L L I N Y O U R
G O A L S A N D W E W I L L S E N D Y O U O C C A S I O N A L E M A I L S A N D O F F E R S
T H R O U G H O U T T H E S E A S O N T O K E E P Y O U O N T R A C K .
M I K E W E A R S :
S H A R D S H I R T ,C H A L L E N G E R B E L T ,
W H I T E I J P B U C K L E A N DT E C H T R O U S E R S .
EvolveW H E T H E R Y O U H A V E A T R I C K Y S H O T O V E R A T R E E , B U N K E R O R W A T E R ; T H E F L O P S H O T I S A T R I C K Y O N E T O M A S T E R . I J P A M B A S S A D O R A N D C H A L L E N G E T O U R P L A Y E R P E T E R T A R V E R - J O N E S , E X P L A I N S T H E F U N D A M E N T A L S I N A H A N D Y S T E P B Y S T E P D O W N L O A D A B L E G U I D E . T O D O W N L O A D A L L O F O U R T O P D R I L L S , C O M M O N P R O B L E M F I X E S A N D I N S T R U C T I O N A L V I D E O S G O T O w w w . i j p d e s i g n . c o m / r a c e - t o - a c e
P E T E R W E A R S :T H E N E W E A G L E P O L O S H I R T ,
B L U E V I O L E T T E C H S H O R T S ,B L U E V I O L E T L U X E L E A T H E R B E L T
& A C I D H E R O B E L T B U C K L E .
Ian’s 3 Under Bean Salad• Small bunch of Coriander: Chopped• 400g can Chick Peas: Drained• 400g can Kidney Beans: Drained• 400g can Black Beans: Drained• 400g can Cannellini Beans: Drained• 1 small Red Onion: Chopped
Prepare
Method:1. Combine Onions, Chick Peas, Beans and Sweetcorn in a bowl.2. Mix in the Vinegar, Oil, Pepper, Coriander and Salt. 3. Combine both sets of ingredients and stir.4. Throw in a resealable tub, grab a spoon and pack in your golf bag.
D E L I C I O U S , G U I L T F R E E R E C I P E S A N D T I P S C R E A T E D B Y G O L F E R S F O R G O L F E R S . I A N A N D T H E I J P D E S I G N A M B A S S A D O R S H A V E C R E A T E D A S E L E C T I O N O F R E C I P E S R A N G I N G F R O M H E A R T Y S A L A D S A N D C R E A M Y P A S T A D I S H E S T O N U T T Y E N E R G Y B A R S A N D F R U I T F I L L E D S M O O T H I E S . A L L T H E R E C I P E S C A N B E F O U N D O N L I N E .
• 200g can Sweetcorn : Drained• 3 tsb Red Wine Vinegar• 2 tsb Olive Oil• 1 tsp ground Black Pepper• 1 tsp Lemon Juice• 1/2 tsp Salt
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E N C O U R A G I N G Y O U T O T A K E Y O U R G O L F O F F T H E C O U R S E A N D I N T O E V E R Y A S P E C T O F
D A Y T O D A Y L I F E .T O B E Y O U R B E S T Y O U N E E D T O P R E P A R E A N D P R A C T I C E L I K E A P R O A N D O F C O U R S E
E Q U I P Y O U R S E L F W I T H H I G H P E R F O R M A N C E G O L F C L O T H I N G . I J P D E S I G N C L O T H I N G I S
S U I T A B L E F O R E V E R Y A S P E C T O F T H E M O D E R N G O L F E R ’ S L I F E S T Y L E F R O M T H E C O U R S E T O
T H E G Y M .
W I T H T H E H E L P O F I A N P O U L T E R A N D T H E O T H E R I J P A M B A S S A D O R S W E H A V E C O M E U P
W I T H H E A L T H Y R E C I P E S , G O L F S P EC I F I C E X E R C I S E S A N D M U C H M O R E . T A K E A P E E K I N S I D E
T O S T A R T Y O U R 2 0 1 5 J O U R N E Y T O S U C C E S S .
®
I J P D E S I G N
C O D E E X P I R E S 3 1 s t A U G U S T 2 0 1 5 . N O T V A L I D I N C O N J U N C T I O N W I T H A N Y O T H E R O F F E R S .
BelieveB E L I E V I N G I N Y O U R S E L F I S H A L F T H E B A T T L E A N D L O O K I N G G O O D O N T H E C O U R S E C A N H A V E A G R E A T I M P A C T O N Y O U R S E L F B E L I E F . O U R C O L L E C T I O N O F C O N F I D E N T L O O K S W I L L B O O S T Y O U R S E L F B E L I E F A N D H E L P Y O U T O P S Y C H O U T T H E C O M P E T I T I O N ! F I N D A L L P O D C A S T S A N D I N T E R V I E W S O N L I N E .
J O S H W E A R S : T A R T A N S H O R T S , A W H I T ER A G L A N S H I R T & A C L A S S I C S W E A T E R .
I A N W E A R S : T E C H T R O U S E R S , C H A L L E N G E R B E L T , T W OT O N E B U C K L E & S H A R D S H I R T - L A U N C H E S A P R I L .
J O S H W E A R S : N A V Y C A S U A L S H O R T S , C H A L L E N G E RB E L T , H E R O B U C K L E & C O T T O N G O L O S H I R T .
RaceTo Ace
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I J P D E S I G N
w w w . i j p d e s i g n . c o m
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RacetoAce- Concept
The campaign has been broken down into 6 sections. Each designed to help improve every aspect of your game from diet to drills.
Each section will contain content to engage with the consumer, incorporate brand messaging and purchasing call to actions
Race to Ace SS 2015 collection launch
PREPARE®
EVOLVE®
STRIVE®
BELIEVE®
LIMITLESS®
EXPLORE®
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Other creative online PR campaigns Here are some visuals to illustrate some of the digital PR and marketing campaigns we have delivered through the media:
• Aprils Fools
• Fairway Fit
• Breast Cancer
• Mother’s Day Lunch Sales
• Special Offers
• Poulter golf tartan
• Tartan head covers
• Masters Putter Covers
• Verge competition
• Masters ‘behind the scenes’ images
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#ChangingLives
Ian Poulter and IJP Design encouraged golf fans across the country to don their golf jumpers on 18th December 2014, and donate to his charity Dreamflight and share images across social media using the hashtag #ChangingLives.
Poulter, who is a long-term supporter of Dreamflight and recently raised over £45,000 for the charity via an online auction of old equipment, launched the social media fundraising campaign earlier this week with his own photo from his home in Florida. Other IJP Design ambassadors including Phil Golding and Dreamflight Co-Founder Patricia Pearce MBE have followed suit.
Poulter said: “If I can do anything with what I do in the game of golf to see these kids benefit, I’m happy to do more and more, to make sure we get more and more children to Orlando having the time of their lives.”
Christmas Campaign
IJP Design also golf fans to donate whatever they can afford this Christmas via the IJP Design JustGiving website and share a photo across social media with,“I’m wearing my @IJPDesign Xmas jumper & donating to @Dreamflight this Xmas. #ChangingLives”
Dreamflight is a UK charity that changes young lives by taking children with serious illnesses or a disability, without their parents, on the holiday of a lifetime to Orlando, Florida. Established in 1987, Dreamflight believes that fun and joy are just as important as medical research and equipment, especially for children who perhaps can’t wait long enough for the breakthrough they need or whose illnesses and treatments have brought pain, distress and disruption to their lives.
Key influencer campaign
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Media CoverageMedia Coverage
Print and online coverage has been secured in many of the leading national golf magazines and websites including:
bunkershot.com, American Golfer, Golfshake.com, golfinternationalmag.com, FT.com, edition.cnn.com, PGA Tour, Upscale Living Magazine, Golf Business news, National Club Golfer, Not In The Pro Shop, Midlands Golfer, Lady Golfer, Women & Golf, Golf Punk Magazine, Your Caddy, Sportsvibe, Golf Retailing, Golf Digest (USA), Your Golf Travel, HSBC Golf Premier Network Newsletter. golfweek.com, Tripreporter.co.uk, golfbusinessnews.com, todaysgolfer.co.uk, Plugged in Golf
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Copyright is reserved by them. It is issued on the condition that the document is not copied, reproduced, retained or disclosed to any unauthorized person, either wholly or in part, without the written consent of Henman Communications Limited.
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Confidentiality Statement Limitless
S E T T I N G Y O U R O W N G O A L S F O R T H E 2 0 1 5 S E A S O N I S T H E F I R S T S T E P T O W A R D S
S U C C E S S . I F Y O U D O N ’ T K N O W W H A T Y O U W A N T , H O W C A N Y O U P O S S I B L Y
A C H I E V E A N Y T H I N G ? D O W N L O A D T H E L I M I T L E S S C A L E N D A R , F I L L I N Y O U R
G O A L S A N D W E W I L L S E N D Y O U O C C A S I O N A L E M A I L S A N D O F F E R S
T H R O U G H O U T T H E S E A S O N T O K E E P Y O U O N T R A C K .
M I K E W E A R S :
S H A R D S H I R T ,C H A L L E N G E R B E L T ,
W H I T E I J P B U C K L E A N DT E C H T R O U S E R S .
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