Bloggers as Digital Influencers
Jane3e Toral Twi3er: @digitalfilipino
Blog Weekend Bootcamp September 21, 2012
h3p://www.digitalfilipino.com
Book reference: Brains on Fire # Build communiJes
h3p://architerra.org
h3p://digientrepreneur.com
Social Media Influence
R
Blogs + Blogging
Comment MarkeJng
News/Media/PR SEO
Social Networks
Word of Mouth
Q+A Sites
Forums
Online Video
PodcasJng
Webinars
Research/White Papers
Infographics
Social Bookmarking
INBOUND MARKETING! (AKA all the “free” traffic sources)
Direct/Referring Links
Type-‐In Traffic
Local Portals
Every One of These Marketing Tactics
Helps Every Other One Source: SEOMoz.org
Howtofascinate.com
What is influence?
• Influence is simply the ability to change how others think and act.
• Size of an individual’s social graph oden indicates credibility.
• DefiniJve characterisJc of an online influencer is their ability to drive others to take acJon, alter behavior or change opinion.
h3p://bit.ly/KDk6e9
More issues
• Cybercrime • Data Privacy vigilance • Review policy at: h3p://digitalfilipino.com/introducJon-‐cybercrime-‐prevenJon-‐act-‐republic-‐act-‐10175/
It is also about you… (how do you want to be
remembered?)
Source: Business Model GeneraJon book – h3p://businessmodelgeneraJon.com
DTI, BPAP, CCAP, reJrees, OFW organizaJons, financial, training, virtual communiJes, GoNegosyo.
MarkeJng; Gemng projects; Maintenance; Training delivery.
E-‐Learning
Project management
Learn pracJcal skills with no locaJon constraints.
Get project opportuniJes.
Provide expert advice as needed.
HomeBasedElite.com Project Business Model Canvas
Mentoring; On-‐demand online tutorials; community
Online / offline briefing; Website; Social media
Entrepreneurs exploring new business areas.
Stay-‐at-‐home Moms / Dad wanJng to earn from home.
Professionals wanJng to outsource
MarkeJng Training Domain name Web hosJng Webinar plaqorm Website
SubscripJon (40%); per skill training (30%); Jobs (30%)
h3p://slideshare.net/jane3etoral
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