Bloggers as Digital Influencers

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Janette Toral shared her stories and perspective on being a blogger and a digital influencer. She tackled challenges on how influence gets measure and becoming a commodity. She also touched on the importance of Cybercrime and Data Privacy Laws. This presentation was made at the Blog Weekend Bootcamp last September 21, 2012 in Malago Resort Davao.


  • 1.Bloggers as Digital Inuencers Jane3e Toral Twi3er: @digitallipino Blog Weekend Bootcamp September 21, 2012

2. h3p:// 3. # Build communiJes Brains on Fire Book reference: 4. h3p:// 5. h3p:// 6. Social Media Inuence 7. Every One of These Marketing Tactics News/Media/PR SEO Email Blogs + Blogging Research/White Papers Infographics Comment MarkeJng Social Networks Online Video INBOUND MARKETING! R Local Portals Forums (AKA all the free trac sources) Webinars Social Bookmarking Word of Mouth Direct/Referring Links PodcasJng Type-In Trac Q+A Sites Helps Every Other One Source: 8. 9. What is inuence? Inuence is simply the ability to change how others think and act. Size of an individuals social graph oden indicates credibility. DeniJve characterisJc of an online inuencer is their ability to drive others to take acJon, alter behavior or change opinion. 10. h3p:// 11. More issues Cybercrime Data Privacy vigilance Review policy at: h3p:// introducJon-cybercrime-prevenJon-act- republic-act-10175/ 12. It is also about you (how do you want to be remembered?) 13. Source: Business Model GeneraJon book h3p:// 14. Project Business Model Canvas MarkeJng; Learn pracJcal Mentoring; On- DTI, BPAP, Entrepreneurs Gemng skills with no demand online CCAP, reJrees, exploring new projects; locaJon tutorials; OFW business areas. Maintenance; constraints. community organizaJons, nancial, Training Stay-at-home delivery. Get project training, virtual Moms / Dad opportuniJes. communiJes, wanJng to earn GoNegosyo. Online / oine from home. E-Learning Provide expert advice as brieng; Website; Social Professionals Project needed. media wanJng to management outsource MarkeJng Training Domain name SubscripJon (40%); per Web hosJng skill training (30%); Jobs Webinar plaqorm (30%) Website 15. h3p://


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