Ansoff Matrix
New
Product
Existing Existing product and service New
Coca cola
Product development: Coca-Cola create new product such as Fanta and sell it to their present market to increase sales
Product penetration: Diet Coke has been a highly successful product for the Coca Cola company
Market development: Coca-Cola expands its Vanilla flavored version in UK market after succeeded in the US market.
Diversification: Coca-cola create 1.5 liter bottle to target households that only contained 1-2 people
Blackberry
Product
development
Diversification
Product penetration Market development
Product development: Re-innovate Blackberry device design, introduce phones that are suitable for Android Platform.
Product penetration: Increase sales of Z and Q series phones among youth and corporates, and increase service after selling their product.
Market development: Increase sales of Curve series phones by re- introducing them in new markets
Diversification: introduce new tablets and Mobile App for new market. launch Blackberry apps for android / i-os phones, enter into consumer electronics items such as Bluetooth devices, handsfree etc.
Apple
Product development: Apple create new products for the existing customers. Such as iPod. This was the first entertainment tool from Apple for their customers to use it all the time for hearing their favorite music.
Product penetration: Apple give an advertisements or sales promotion to attract their customers to buy an iPhone for all the members of their family.
Market development: Apple introduce Apple Watch, which is an entirely new product line for the firm. Through Apple Watch, the company develops its reach in the smart watch market.
Diversification: In 2007 Apple introduced the iPhone, which was the first mobile phone from Apple. With the specific product, it entered immediately to the new market which was totally new to them
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