Ian Cleary
9Tools and TipsDRIVE CONTENT
to
MARKETING RESULTS
GIVES YOU DIRECTION
STRATEGYTOOLS
HELP YOU GET THERE
but
quicker
Half the solution to any problem
lies in defining it
Dr Phil
You want more traffic to new content
1
Check its popularity with InboundWriterHelps you determine the success of your topics before you put pen to paper
www.InboundWriter.com
InboundWriter - Check the competitionSee what the competition is like and where you come in the pecking order!
www.InboundWriter.com
InboundWriter – Focus on your main keywords
Helps you refine your title even further by focusing on the most important terms
www.InboundWriter.com
Example Post
www.InboundWriter.com
Most people don’t see your content
2
Most of Your Audience Doesn’t See Your Content
Because most of them are not even logged on
Schedule out sharing at regular intervals using Cision
Select one (or more) networks, customize the messaging for each and then schedule out the
posts (in 5 minute increments) or send out
immediatelywww.cision.com/us/social-software
Resharing Content
• 3 Retweets14th Feb
• 5 Retweets17th Feb
• 4 Retweets23rd Feb
• 6 Retweets26th Feb
Twitter Followers are not Growing quickly enough
3
Use Social Quant to build targeted followers
www.SocialQuant.com
Use Social Quant to build targeted followers
www.SocialQuant.net
Twitter Stats…
www.SocialQuant.net
Not ranking high enough on Google4
AHrefs
Search Google to identify other sites that have similar articles to
yours. Then…
When you find one, use Ahrefs to find sites that link
to this article
www.AHrefs.com
AHrefs
Copy in the URL for the article and click on
Backlinks
These are the sites you can reach out to and convince them to link to
your article instead
www.AHrefs.com
70% of website visitors will never come back
5
Increase Email Signup’s with Exit Intent Popup
www.OptinMonster.com
Always Split Test
1.3% Conversion 2.1% Conversion
www.OptinMonster.com
Opt-ins Specific to a Post
A simple download of the article resulted in nearly
300 new subscribers
If they don’t give their email re-target them…
Web User
Your Website User leaves
Your ad on Facebook
User returns to website and
subscribes
You want to produce more popular content6
Buzzsumo - What’s Trending
www.Buzzsumo.com
Buzzsumo - What’s Popular…
www.Buzzsumo.com
Not tracking enoughabout campaigns
7
Use UTM Codes to Setup Unique Links for your CampaignUrchin Tracking Module (UTM) - for tracking campaigns within Google Analytics
Adds additional information to the a link you are sharing so you can track the results of that link in GA and see which one performs better
Facebook Ad
Facebook Post
Blog PostCampaign:Blog PromotionSource: FacebookMedium: Post
Campaign:Blog PromotionSource: FacebookMedium: Ad
mysite.com/blog-post mysite.com/blog-post
Create unique links that describe where each visitor came from
Use the UTM Builder to Create the Link – Chrome Plugin
The Medium helps you separate your Facebook
traffic Facebook Ads vs normal posts
Example Link…
http://www.razorsocial.com/GA-bounce-rate-reference-guide?utm_source=Facebook&utm_medium=Post&utm_campaign=Blog-Promotion
Monitor Traffic and Conversions in Google Analytics
Don’t know enough about your website visitors8
Understand your visitors using Hotjar
HeatmapUnderstand what users do
on your site (e.g. where they hover and click)
Visitor RecordingsRecordings of real visitor behaviour (clicks, taps,
mouse movements) helps highlight usability issues
Form AnalyticsWhich fields take too long to fill, which are left blank and why do visitors abandon the
form altogetherwww.HotJar.com
Not producing good enoughgraphics9
Canva for Work - Define your Brand Kit
Define a brand style to achieve
consistency across all your
designs
Create templates to speed up your image creation
Create templates to speed up your image creation
Resize your image for multiple platforms all at once
The Problem…
So much to learn It’s changing all the timeYou don’t have time to keep
up to speed on everything
the solution…
What’s included
Monthly Workshop
Lasts 2 hours and will be on a range of
topics
Monthly Roundup Report of trends,
tools, changes to the industry
Private Networking Group
I will be there every day
How to Videos & Templates8 videos and 3
templates every month
Recommended Tool Lists
Negotiated tool discounts
Special Offer
But….
$1 first
month
Become part of the Founders ClubLaunching October 15th
$48 a monthafter thisJoin today and get access to
our Social Media Workshop training video (worth $147) for FREE!
www.razorsocial.com/foundersclub
THANKS !
Keep in contact@IanCleary
www.RazorSocial.com
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