7 Secrets to 7 Dimensional Video Marketing

byMarkHoverson

Preface:Youwanttolodgeyourself(yourbrand)intoyourclient’sbrainatathousanddifferentlevels.Themore“triggers”youcanbuildintothememoryofyourclient’smind,themoreinfluenceyouwill

have(andthemore$$$too).

#1‐Lookyourbestsoyoucanactonyourinspiration.ThiswillallowyoutomakeanimpromptuvideowhenthefireofanideaisfreshonyourmindINSTEADofNOTmakingavideobecauseyoulooklikecrap.Peoplewhoareslobsrarelymakevideosbecausetheyknowpeoplewon’ttakethemseriously.

#2‐HollywoodSecret:attempttochangecameraangleevery7seconds.MovementandadventurePOP.

Sittingbehindawebcamisprettyboring.Aimforaratioof2webcamvideosperevery1“action‐movement”video.

#3‐Createopenloops(aka‐unansweredquestions,orcreatingexpectationsthatwillbeansweredthroughoutthevideo).“Plant”curiosityearlyinthevideosopeoplewanttohangaround.Forinstance,

“At2minutesintothisvideo,I’mgoingtoshowyouasurprisesecretthatcaused….”

#4‐Understandintimacythroughnon‐verbal(unspoken)communications.Youarecommunicatingatasubconsciouslevelthroughvideo.A‐smile.B‐lookintotheeyeofthewebcam.C‐shouldersback.Youwillgainconfidencethroughyourposturerememberthe“DogWhisperer”story.

#5‐DrawYourselfRich!Use“Bamboo.”Buythebook“TheBackoftheNapkin.”Thedrawingenhances

everything.Drawingshowsmovementandrapidlyacceleratesthe#2Secretofkeepingagrippedviewer.

#6‐DeveloptheCadenceofYourVoice.Youwantspeedwithoutahurriedfeeling.Youalmostwantyourwordstoflowlikealikeafinesong.Clear,varied,andasweetmessage.

#7‐JustshootthefreakingVIDEOS!Youwanttoshootsomanyvideosthatitfeelssecond‐naturetoyou.

“ThesecretofgettinggoodisGETTINGBUSY.”ProcrastinateonPerfectionismandjustgettoworkinstead.Justalittlebitofactionreleasesaninertiaofactivitythatwillsteamrollintomajorproductivity,andtheprofitsthatfollow!Remember,perfectionismismaskedlaziness.

#7‐Bonus‐Don’tbecomea“reactivemarketer”(justcheckingemail“hoping”thatsomethinggoodis

goingtoshowup).A“proactivemarketer”issobusycrankingseedintothemarketplacethatanabundantharvestisalogicalexpectation.

Bonus#8‐Showfull‐bodied“visceral”footage:food,dancing,children,puppies,hobbies

Bonus#9‐Show“proof”ofbeforeandafterinyourlife.Transformyourofficeandpeoplewillconnectyouwithtransformation,productivity,andgrowth.Thiswillattracttherightkindofpeopletoyour

world.