STOP THE INTERRUPTION!
Ryan Manchee – Senior Director, Digital Innovations
#3Ton30
HOW MEANINGFUL MARKETING IS REPLACINGINTRUSIVE ADS AND DRIVING RESULTS
CENTRO IN 2016
WE HAVE DELIVERED GREAT RESULTS FOR:2,000+ Agencies
6,000+ Brands
200,000+ Campaigns
FOUNDEDin 2001
TOP 10DIGITAL MEDIA
SPENDER
INNOVATORSIN AD
TECHNOLOGY
650+CENTRONS IN
37 NORTH AMERICAN
OFFICES
WELCOME TO
DIGITAL INSIGHTS IN 45 MINUTES OR LESS
This month’s feature: Meaningful Marketing
THIS WEBINAR IS RATED:
BEGINNER
MASTER
EXPERIENCED
Senior Director, Digital Innovations
#3Ton30
RYANMANCHEE
YOUR EXPERT TODAY
AG
EN
DA WHAT WE’RE TALKING
ABOUT TODAY:
Why the shift to meaningful marketing?
How should marketers think about this?
What can marketers do?
Where should marketers go to connect?
WHY IS THIS HAPPENING
#3Ton30
FOR STARTERS, INTRUSIVE ADS ARE SO 2015…
CONSUMERS ARE CHANGING
Desktop displayis expected to decline almost
5%EVERY YEAR UNTIL 2020
More than half of smartphone owners check their devices within
15MINUTES OFWAKING UP
Source: IHS, OfCam-UK
There are
1BACTIVE
WEBSITES…
1.5MAPPS
…and
IT’S TIME TO CATCH UP
of internet users feel like an animatedbanner ad is disruptive70%
#3Ton30
Source: Eyeo / eMarketer 201989
THE SHIFT TO MEANINGFUL MARKETING
ASK AND YE SHALL RECEIVE?
RISE OF AD BLOCKING: AS HIGH AS 15% OF U.S. POPULATION
#3Ton30
POP-UP POLL#3Ton30
HOW SHOULD MARKETERS
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THINK ABOUT THIS?BASIC PRINCIPLES STILL MATTER
REMEMBER THE VALUEEXCHANGE
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FOLLOW THEM THROUGH THE FUNNEL
#3Ton30 DATA DOESN’T JUST INFORMWHERE YOU PLACE AN AD BUT WHAT YOU SAY, TOO
WHAT CAN MARKETERS DO?
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LOOK FOR SIGNALS
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CONTEXTIS KING
WHERE THEY GO,GO THERE, TOO
There are over
3.3Bsmartphones inthe world todaywith an expected
5BBY 2018
GET INTERESTEDIN THEIR INTERESTS
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THEIR RESEARCH BEHAVIORSAYS A LOT
WHERE SHOULD MARKETERS LOOK TO CONNECT?
FIND MEANINGFUL MOMENTS
REWARDYOURCUSTOMER
#3Ton30
CONNECT THROUGHNARRATIVE
LEVERAGE THE POWER OF SOCIAL VIDEO
hours of video watched daily on Facebook alone100M Source: eMarketer
RIDE THE WAVE OFSEARCH & DISCOVERY
WHAT ARE SOME
TAKEAWAYS?
FOLLOW THEAUDIENCE
LET’S RECAP
LOOK FORSIGNALS
FOCUS ONVALUE
QUESTIONS?
STAY UP-TO-DATE ONDIGITAL TRENDS AND ALL THINGS CENTROBY FOLLOWING USON SOCIAL MEDIA
@Centro
@Centro_Inc
facebook.com/centro.llc
linkedin.com/company/centro
THANKYOU.
Ryan MancheeSenior Director, Digital Innovations@rmanchee
#3Ton30
What is the most effective way to be relevant, but not intrusive in your digital advertising?
Geo-specific messaging
Retargeted dynamic creative
Branded content
Auto-play videos with captions
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