CONQUER DIGITAL VIDEO WITH FOUR KEY FORMATS

IN 2016Heather Robertson - Director, Video

#3Ton30

CENTRO IN 2016

WE HAVE DELIVERED GREAT RESULTS FOR:2,000+ Agencies

6,000+ Brands

200,000+ Campaigns

NATIONAL TOP 10

SPENDER IN DIGITAL MEDIA

$375MM+DIGITAL MEDIA

SPEND LAST YEAR

INNOVATORSIN AD

TECHNOLOGY

650+CENTRONS IN

37 NORTH AMERICAN

OFFICES

WELCOME TO

DIGITAL INSIGHTS IN 45 MINUTES OR LESS

This month’s feature: Digital Video

THIS WEBINAR IS RATED:

BEGINNER

EXPERIENCED

MASTER

Director, Video#3Ton30

HEATHERROBERTSON

YOUR EXPERT TODAY:

OVER 6 HOURS OF VIDEO PER DAY

VIEWERSHIP IS SHIFTINGQ3’15 compared to Q3’14

Source: Nielsen Q3 ‘15 Total Audience Report (n/a: unstable data for Adults 65+ smartphone viewing & not available for Kids or Teens)

Adults 25-34 Adults 35-49 Adults 50-64 Adults 65+Adults 18-24Teens 12-17Kids 2-11

n/a n/an/a

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Source: eMarketer, October 2015

US CONNECTED TV USERS, BY DEVICE (2015):

Blu-ray players

28MMSmart

TV

35MMOver-the-top

devices

63MMGaming

consoles

52MM

56% OF HOUSEHOLDS HAVE A CONNECTED TV

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of tablet owners watch video on their device63%

people consume video on a smartphone1 IN 3

Video advertising on mobile grew 80% last year

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Source: eMarketer

HOW WE VIEW VIDEO IS EVOLVINGACROSS EVERY SCREEN

22% 32%29%

Source: eMarketer, June 2014 (% time spent with digital video)

17%

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WHEREWE WATCH VIDEO IS CHANGINGAS WELL.

DAILY VIDEO VIEWS

8BILLIONon

400MILLION

on

6 BILLIONon

DIGITAL VIDEO INVESTMENTIS EXPLODING

Digital video investment in billions

$5.24

$7.46

$9.59

$11.43

$13.05

2014 2015 2016 2017 2018

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Digital Video projected to be a

industry by 2018 $13.05B

Source: eMarketer, US Ad Spending 2015

Sources: AOL State of the Video Industry, 2015

ADVERTISERS ARE SHIFTING TOWARDTOTAL VIDEO STRATEGIES

of marketers shifting TV dollars toward digital channels are moving those budgets to video88%

BUT WAIT, I’M STILL CONFUSED…

IS VIDEO A FORMAT, A CHANNEL, OR SOMETHING ELSE?

Format for sure

Channel – it’s something I tune into

I thought it was digital inventory?

a

b

c

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THE 4 KEY FORMATSOF DIGITAL VIDEO

1In-stream 2Interstitial 3In-banner 4In-feed

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IN-STREAMStandard and Interactive

Shown before, during, or after video content within a player environment

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WHERE IN-STREAM UNITS RUN

WHY YOU SHOULDCONSIDER IN-STREAM

Reaches viewers while they’re already engaged

Best format option for repurposing TV spots

Drives brand engagement with optional interactive elements

Viewed as the most premium video ad format

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INTERSTITIAL

Plays between page loads, upon app load, between game levels, or periodically during app use

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WHERE INTERSTITIAL UNITS RUN

WHY YOU SHOULDCONSIDER INTERSTITIALS

Dominates a consumer’s screen

Forces consumers to see the ad due to its disruptive nature

Engages viewers who choose to stick around and watch vs. close out or skip

Enables increased scale of pre-roll buys through DSPs and ad networks

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IN-BANNER

Plays in IAB standard display ad sizes on a website, most commonly 300x250

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WHERE IN-BANNER UNITS RUN

WHY YOU SHOULD CONSIDER IN-BANNER

Allows for greater video inventory scale

Pricing is more in line with static banners or rich media formats

Enables long-form video ad lengths

Offers expandable options that encourage engagement

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IN-FEED

Begins playing once user scrolls to the placementwithin web content or social feed

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WHERE IN-FEED UNITS RUN

WHY YOU SHOULD CONSIDER IN-FEED

Offers larger player sizes than in-banner units but with similar scale opportunities

Typically forces viewability with player functionality

Feels more native to an editorial environment with contextually relevant placements

Creates a seamless ad experience within mobile/social platforms

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HEY, HEATHER, CAN YOU GIVE US

THREE TAKEAWAYS?

There’s not a one-size-fits-all approach to video

Test and Learn

Follow the ViewerWe’re living in a multi-screen,cross-platform world

Empower teams to rethink their approach based on video consumption today

Get Creative

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LIKED WHAT YOU HEARD TODAY?

Join us every month for 3Ton30:

Quick digital lessons for fast-moving

marketers

Here’s what’s coming up:

March 16th - Mobile

March 30th - Ad Fraud

THANKYOU.

Heather RobertsonDirector, Video

#3Ton30