Download pdf - 2016 Brooklyn Cyclones Marketing Deck

7/24/2019 2016 Brooklyn Cyclones Marketing Deck

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Did You Know?The Brooklyn Cyclones have drawn over 4,000,000 fans to MCU Park since 2001. Theyare the first team in the New York-Penn League, and just the third team in Minor LeagueBaseball History to reach that mark. The Cyclones went over the 4,000,000 fan mark

during their 15th season, 13 years quicker than any other franchise.


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BROOKLYN CYCLONES

The Brooklyn Cyclones are a Class-A Affiliate of the New York Mets, playing at MCU Park from mid-June through LaborDay Weekend. The Cyclones compete in the New York-Penn League the oldest, continuously operated Class-A leaguein professional baseball. The league operates primarly in the Northeastern United States with teams in Connecticut,Maryland, Massachusetts, Ohio, West Virginia, and Vermont in addition to the namesakes of the league, New York andPennsylvania.

The league continues to be the starting point for baseball's best and brightest with Major League All-Stars like Miguel

Cabrera, Adrian Gonzalez, Robinson Cano, Andrew McCutchen, Jose Bautista, Jose Fernandez and Evan Longoria takingon the New York-Penn League in recent years.

MCU Park, home of the Brooklyn Cyclones, is the center piece of the revitalized Coney Island boardwalk. Since openingin 2001, the ballpark has welcomed over 4 million fans through the gates - the most of any team in all of short-seasonbaseball. The ballpark was recognized as the best ballpark experience in all of New York City - including the Barclay's Cen-ter, Citi Field, Yankee Stadium and Met Life Stadium - by Stadium Journey Magazine from 2012 - 2015.

The Cyclones led the NYPL in attendance for the 15th straight season in 2015. In addition, the Cyclones ranked in the top 25in average attendance in MiLB for all 15th seasons, have averaged above capacity in seven of the 15 seasons, and have soldout 304 of 542 games in franchise history (56%).


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Did You Know?Ten former Cyclones participated in the 2015 World Series - nine for the Mets :Michael Conforto, Lucas Duda, Jeurys Familia, Wilmer Flores, Juan Lagares,Daniel Murphy, Kirk Niewenhuis, Kevin Plawecki, Hansel Robles. Drew Butera, who was the

catcher for the Royals for last out of the Series, also played for Brooklyn.


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franchise awards & honors New York-Penn League's Vincent McNamara Award, NYPL's Outstanding Club

2003, 2009, 2013, 2015

New York-Penn League's Team Nominee for John Henry Moss Community Service Award2013 & 2014

New York-Penn League's Leo Pinckney Promotional Award &Larry MacPhail Award Nominee2001, 2012, & 2015

Bob Freitas Award, Outstanding Short-Season Operation

2005 & 2014

MiLB's Promotional Seminar - Promotion of the Year2010, 2014, & 2015


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They said it"Thank you Brookyn Cyclones for your generosity and assistance in the fight againstcancer. This is the fourth year we've done our annual fundraiser at the ballpark and eachyear we walk away more and more impressed. The Cyclones are as much a part of Brooklyn

as bagels, pizza and fuhgedaboudit. Thank you for all that you do for us and the boroughas a whole."

-- PatriciaBay Ridge, NY


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Community involvementThe Brooklyn Cyclones are certainly proud of the team's success on the field and in the stands. Buteven more important than that is the success and relationships that the organization has built with ourcommunity partners. Since the franchise's inception in 2001, the team has donated over $3.5 million in cash

and in-kind donations to local organizations. Here are some of the organizations we work with annually: American Cancer Society / Relay for Life

CAMBA YMCA of Greater New York Wounded Warrior Project The Dream Factory Fort Hamilton Army Base &VA Hospital

New York Police&Fire Widows &Children's Fund The Brooklyn Wall of Rememberance Rolling Thunder POW / MIA Project HeartShare Human Services Leukemia / Lymphomia Society - Team in Training Breezy Point Disaster Relief Fund


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They said it"Most Fun Ballpark - MCU Park: There are simply too many contenders to list. A daytrip to Coney Island just about trumps the lot, however. So ride the Cyclone, wolf down ahotdog then take your seat at MCU Park to cheer on the Single-A Brooklyn Cyclones. With

stunning Atlantic vistas and landmarks like the Parachute Jump and the Wonder Wheellooming in the background, this place will score a home run with all the family."

-- Fox NewsAugust 2012


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the brooklyn boom

The borough of Brooklyn ranks as the fourth largest city in the United States with a population of over 2,592,000

Coney Island saw a 17% jump in tourism during the summer of 2015 ,with over 14 million visitors making their way to the historic beachcommunity. The 14 million visitors marked the area's best season in 46 years.

As compared to June 2001, the number of visitors to Coney Island in June 2015 was up by over 250%.

The Coney Island Aquarium, located less than 1/2 a mile away from MCU Park, is the most visited cultural institution in Brooklyn.

Over 40,000 businesses are located in Brooklyn including 15% of technology and media firms in NYC located in DUMBO.

Named the "Most Coveted Place to Live in NYC" by the NY Daily News (March 20, 2013).

Saw an increase of over 161,000 residents in 2012, including 57,000 of which were newborns or infants.

Bay Ridge, located just five miles away from MCU Park, was named one of the best places to raise a family in NYC in 2013.

The Coney Island Aquarium, located less than 1/2 a mile away from MCU Park, is the most visited cultural institution in Brooklyn. Brooklyn saw an increase of over 250,000 residents from 2001.

Major League professional sports returned to the borough with the Brooklyn Nets and New York Islanders.


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They Said itAmerica's Pastime is now more affordable & accessible than ever thanks to theincreasingly sophisticated and entertaining efforts of Minor League Baseballteams around the country.

-- Fox NewsMay, 2011


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Minor League / Major crowds

MiLB appeals to fans of all ages anddrives strong, generational bonds tocapitalize on the LIFETIME VALUE

of our diverse consumers.

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Did You Know?MCU Park has been featured in a number of television shows and feature films.Most recently the CBS hit drama "Limitless" filmed at the ballpark. In additionthe ballpark was featured in "Kingsman: The Secret Service." Several years back,

the Will Ferrell & Mark Wahlberg film "The Other Guys" filmed the scene whereDerek Jeter was "shot" in the Cyclones dugout.


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Affordable Family Fun

$500

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Did You Know?Michael Conforto hit three home runs in 42 games with the Brooklyn Cyclonesduring the 2014 season. One year later, the 10th overall selection in the 2014 MLBDraft hit three home runs in 12 post-season games as the Mets made a run to the

World Series in 2015.


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OUR FANBASE


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They Said it"The Cyclones are a great member of the community. Through theircommitment to Brooklyn, the Cyclones make sure Coney Island remains a topvisitor destination each year. No Brooklyn summer would be complete without

hot dogs, a stroll along the Coney Island Boardwalk, and a game at MCU Park."-- Carlo Scissura

President, Brooklyn Chamber of Commerce


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Existing Partners"Since we began our partnership with the Brooklyn Cyclones, we haveclearly seen great value in aligning ourselves with the Cyclones brand.The Cyclones team works diligently to ensure that all of our needs are

met, and constantly provides us with new and different ways to utilize ourrelationship with the Cyclones for increased business and brand awareness.We are very fortunate to work with the Brooklyn Cyclones and be a part ofthe Cyclones family."

-- Steve Kibitel, Vice President of Marketing,Municipal Credit Union

"As a long-standing partner, we continue to enjoy an unsurpassed

connection with the community and beyond through our activity with TheCyclones at MCU Park. Our on-field promotions have yielded tremendousresults. If you want to know what's going on in Brooklyn, ask a CyclonesFan at a game this fan base is the pulse of Brooklyn."

-- Ken Feldman, Vice President of Marketing,Applebees

"Our in-game promotions create great excitement for the fans as well asproviding a tremendous platform for our brand."

-- Larry Kinitsky, Senior Vice President. Marketing,The Dime Savings Bank


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They Said it"It's been nothing but positive since the team has come to Coney Island. It s sofamily oriented. A lot of people can t afford to go to the Major Leagues, so theCyclones offer families the opportunity to come to the beach, ride some rides

and see a ballgame without putting a real dent in your pocket."-- Nino Russo

Gargiulo's Restaurant (Cyclones Partner)


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On the webBrooklynCyclones.com ranks among the most visited

websites in all of Minor League Baseball. 42,290,910 hits

5,466,773 unique page views 559,544 unique vistors

BC. com averages 284,159 hits per day in-season.

Inventory available includes banner ads, sub-page

ads, e-mail blast presence, weekly content or videofeatures and more.

The Brooklyn Cyclones rank in the top 10 in MinorLeague Baseball with over 80,000 followers on

Social Media.

The Cyclones have a Klout score of 80 which rankstops in MiLB and higher than the New York Islanders

& New Jersey Devils in terms of social interactionand fan involvement.


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Did You Know?MCU Park is the home to more than just Brooklyn Cyclones baseball. In 2015the ballpark hosted more than 200 events including football, soccer, ultimate

frisbee, and baseball. The ballpark also hosted the Grammy-award WinningMumford & Sons for two shows that drew over 35,000 fans to Coney Island.


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Game Night partnerships A game night partnership allows your company to

establish a presence with fans by being the presenting

sponsor of an actual Cyclones game.

Your company is the star of the show. From the timethe gates open through the last out of the game, yourbusiness is highlighted through a number of methods.

Pre-promotion of the event through all Cyclonesmedia channels including over 500,000 pocket schedulesthat are distributed throughout the city and promotionthrough BrooklynCyclones.com.

Game Night Partnerships Include: Branded Giveaway Item

First Pitch Opportunity Video-Board Recognition Luxury Suite or Group Ticket Options In-Park Tabling Opportunity


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Did You Know?During the Cyclones Inaugural Season in 2001, the the team sold moreNew Era home fitted caps during the calendar year than every professionalbaseball team except for the Seattle Mariners. The vast majority of Seattle's

sales came in Japan during Ichiro Suzuki's rookie campaign.


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ballpark signage Having your company's logo,

contact information or websitehighlighted on our outfield wallis a great way to reinforce brandrecognition and connect with ourcaptivated audience. In additionto the 38 regular season Cyclonesgames, MCU Park hosts over 100events per year.

Concourse signs, which remain inplace year round, are positioned

throughout the most high-trafficareas of the ballpark. Whether it'sen route to one of our concessionstands, on the way to the restroomduring a break in the action, orwhile seeking shelter during arain delay, the fan traffic on ourconcourse makes MCU Park feel

like the biggest street fair inBrooklyn.

Other signage options include: Light Pole signs

Foul Pole signs Concourse Pole Wraps Dugout signs

Restroom signage


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They Said it"I come back every year because the stadium is beautiful, convenient, andcomfortable. It s always a happy, family-friendly atmosphere. The prices areaffordable and every night is different. The only thing that you can predict with

certainty is that you will be leaving with a smile on your face."-- Mary M.

Brooklyn, NY


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In- game Promotions In-game promotions are

a fun and unique way forcompanies to associate their

names with activities thatinvolve fan interaction duringeach home game, a market-ing tool that you cannot getthrough any other medium.These promotions leave fansat MCU Park with a positive

image of your business andhelp create word-of-mouthmarketing.

The MCU Park video boardalso offers a variety ofopportunities for our

partners to be a part of theaction on the field throughhalf inning sponsorships, in-game action promos (foulballs, strikeouts, broken bats),and lucky seat giveaways forfans in-park.

h


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They Said it"This is a place that you can really bring your family, not have to spend a tonof cash, and you can have an enjoyable evening out. The kids -- both big andsmall -- will enjoy it as much as, if not as more than, going to a major league

game."

-- Jeffrey K.Rockville Centre, NY

Weekly Promotions


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Weekly Promotions

Promotions aren't limited to giveaways like hats, jerseys, bobbleheads or baseball cards. The Cyclones also haveopportunities where your company can be branded as the presenting sponsor for some of our most popular weeklypromotions.

As much as things may change from year-to-year, there is one thing that stays the same...people LOVE

fireworks. Every Saturday night MCU Park hosts an in-park fireworks show that continuously packs the park.

Every Sunday is "Funday" on Coney Island with all children invited to run the bases after the game. But kidsdon't get to have all the fun! During the week, EVERYONE gets to run the bases.

Every Wednesday, each seat in MCU Park is just $10, making the Brooklyn Cyclones the most affordableentertainment value in all of New York City.

After select games during the season, fans are allowed to meet the Cyclones for pictures and autographs.

Did You Know?


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Did You Know?In 2014 the Brooklyn Cyclones received international attention for their"Salute to Seinfeld: Celebrating 25 Years of Nothing." The game drew fansfrom 26 states and five countries, and highlights were shown on news stations

in all 50 states. According to TV Eyes Media Monitoring Services, the Cyclonesreceived the equivalent of two Super Bowl commercials worth of exposure.

Print Advertising


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Print Advertising

The Cyclones offer several different avenues through print advertising that will spread your message notonly at MCU Park, but through the New York Metropolitan Area. Here's a look at some of the uniqueopportunities that are available through Print Advertising with the Brooklyn Cyclones.

Pocket Schedule - Over 500,000 copies of the 2015 Cyclones Schedule will be distributed through

New York City and Long Island. Advertising panels are 3.5" tall x 2.5" wide. Ticket Backs - Your company's coupon will be printed on approximately 200,000 Cyclones game

tickets. This is a great way to drive traffic and attract new eyes to your business. Game Program - 120,000 copies of the complimentary game program are distributed to fans at

all points of entry. Options include cover advertising, full page, 1/2 page and 1/4 page sizes.

THEY SAID IT


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THEY SAID IT"Baseball is the same in virtually every ballpark in America: 9 inningsto a game, 90 feet between the bases, 3 strikes and you're out. But theexperience of watching a game can change dramatically especially when your

ballpark is next to a perpetual carnival. Along Surf Avenue in Coney Island isthe Brooklyn Cyclones, a minor league baseball team playing here out of MCUPark since 2001. The team is affiliated with the MLB's New York Mets, but thegame is unlike anything you'd see at Citi Field or anywhere else in the majors...It's a 3 hour outdoor party."

-- Josh Sanburn, TIME Magazine

Non Traditional events


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Non-Traditional eventsThe Cyclones can work with you to reacha specific target through non-traditionalmarketing.

In 2015, the Cyclones won MiLB's Promoof the Year for "Ambush Baseball." Wesurprised two little league teams at theirfield, and brought them to MCU Park wherewe had secretly planned for them to playtheir game. The planning and execution ofthe event was recorded and released on line

as part of a viral campaing that receivedtens of thousands of views.

The event allowed our corporate partnerto reach their specific target market whilealso creating memories that will last a lifetime.

Did You Know?


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Did You Know?In 2006, the Brooklyn Cyclones played the longest game in the 100 year historyof the New York-Penn League. The Cyclones and Oneonta Tigers remain tied1-1 until the top of the 26th when Mark Wright, an outfielder by trade, allowed

five runs. The game lasted six hours and 40 minutes, and Cyclones managerGeorge Greer was ejected from the game in the first inning.

Premium Seating


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Premium Seating

MCU Park Premium Seating Areas provide an unparalleled setting for entertaining clients and associates,rewarding employess, or just spending a summer night with family and friends. Enjoy panoramic views of the AtlanticOcean and the bright light s of historic Coney Island all from the comfort and privacy of a Luxury Suite or BrooklynRooftop.

THEY SAID IT


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THEY SAID IT"Our group has done an outing on the Brooklyn Rooftop for almost 10 years,and every year it just gets better and better. The setting is amazing. Theatmosphere is unparalleled and the entertainment that the Cyclones offer is

unlike anything else in the city. From clowns and face painting, to dancers,giveaways, balloon animals and baseball, you don't need to enjoy baseball atMCU Park to have a good time. You just need to enjoy having fun!" -- Elizabeth R.

Malverne, NY

more than just baseball


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more than just baseball

Since opening its doors in 2001, MCU Park has hosted thousands of youth, high school, college andprofessional baseball games, but that's not all. MCU Park is truly a year round facility, here's just ataste of some of the events that have taken place at the Ballpark on the Boardwalk:

Concerts - Mumford & Sons, Phish, Furthur, Daft Punk, Def Leppard, 311, Snoop Dog, Jay-Z, Kaskadeand more. Due to recent renovations capacity for concerts will be expanded to over 18,000 for 2016.

Brooklyn Bolts Football - The 2015 season marked the second season of Brooklyn Bolts football andthe Fall Experimental Football League calling MCU Park home. Brooklyn Half Marathon - With the finish line just beyond right field, MCU Park has been the sightof the post-race celebration.

New York Cosmos - The New York Cosmos called MCU Park home for a pair of NASL matches.

New York Empire - New York's ultimate frisbee team also plays here on Coney Island.

2016 schedule


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2016 schedule

Cyclones Mission Statement


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Cyclones Mission Statement"We strive to delight, entertain and amaze guests with a unique, festive andenergetic ballpark experience unlike any other. Our organization is focusedon our fans, and on innovative ways to provide exceptional entertainment

value, maintain leadership in the community, and embody the hard work,loyalty and passion that is synonomous with the people of Brooklyn."


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