2016 Brooklyn Cyclones Marketing Deck

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  • 7/24/2019 2016 Brooklyn Cyclones Marketing Deck


  • 7/24/2019 2016 Brooklyn Cyclones Marketing Deck



    Did You Know?The Brooklyn Cyclones have drawn over 4,000,000 fans to MCU Park since 2001. Theyare the first team in the New York-Penn League, and just the third team in Minor LeagueBaseball History to reach that mark. The Cyclones went over the 4,000,000 fan mark

    during their 15th season, 13 years quicker than any other franchise.

  • 7/24/2019 2016 Brooklyn Cyclones Marketing Deck




    The Brooklyn Cyclones are a Class-A Affiliate of the New York Mets, playing at MCU Park from mid-June through LaborDay Weekend. The Cyclones compete in the New York-Penn League the oldest, continuously operated Class-A leaguein professional baseball. The league operates primarly in the Northeastern United States with teams in Connecticut,Maryland, Massachusetts, Ohio, West Virginia, and Vermont in addition to the namesakes of the league, New York andPennsylvania.

    The league continues to be the starting point for baseball's best and brightest with Major League All-Stars like Miguel

    Cabrera, Adrian Gonzalez, Robinson Cano, Andrew McCutchen, Jose Bautista, Jose Fernandez and Evan Longoria takingon the New York-Penn League in recent years.

    MCU Park, home of the Brooklyn Cyclones, is the center piece of the revitalized Coney Island boardwalk. Since openingin 2001, the ballpark has welcomed over 4 million fans through the gates - the most of any team in all of short-seasonbaseball. The ballpark was recognized as the best ballpark experience in all of New York City - including the Barclay's Cen-ter, Citi Field, Yankee Stadium and Met Life Stadium - by Stadium Journey Magazine from 2012 - 2015.

    The Cyclones led the NYPL in attendance for the 15th straight season in 2015. In addition, the Cyclones ranked in the top 25in average attendance in MiLB for all 15th seasons, have averaged above capacity in seven of the 15 seasons, and have soldout 304 of 542 games in franchise history (56%).

  • 7/24/2019 2016 Brooklyn Cyclones Marketing Deck



    Did You Know?Ten former Cyclones participated in the 2015 World Series - nine for the Mets :Michael Conforto, Lucas Duda, Jeurys Familia, Wilmer Flores, Juan Lagares,Daniel Murphy, Kirk Niewenhuis, Kevin Plawecki, Hansel Robles. Drew Butera, who was the

    catcher for the Royals for last out of the Series, also played for Brooklyn.

  • 7/24/2019 2016 Brooklyn Cyclones Marketing Deck



    franchise awards & honors New York-Penn League's Vincent McNamara Award, NYPL's Outstanding Club

    2003, 2009, 2013, 2015

    New York-Penn League's Team Nominee for John Henry Moss Community Service Award2013 & 2014

    New York-Penn League's Leo Pinckney Promotional Award &Larry MacPhail Award Nominee2001, 2012, & 2015

    Bob Freitas Award, Outstanding Short-Season Operation

    2005 & 2014

    MiLB's Promotional Seminar - Promotion of the Year2010, 2014, & 2015

  • 7/24/2019 2016 Brooklyn Cyclones Marketing Deck



    They said it"Thank you Brookyn Cyclones for your generosity and assistance in the fight againstcancer. This is the fourth year we've done our annual fundraiser at the ballpark and eachyear we walk away more and more impressed. The Cyclones are as much a part of Brooklyn

    as bagels, pizza and fuhgedaboudit. Thank you for all that you do for us and the boroughas a whole."

    -- PatriciaBay Ridge, NY

  • 7/24/2019 2016 Brooklyn Cyclones Marketing Deck



    Community involvementThe Brooklyn Cyclones are certainly proud of the team's success on the field and in the stands. Buteven more important than that is the success and relationships that the organization has built with ourcommunity partners. Since the franchise's inception in 2001, the team has donated over $3.5 million in cash

    and in-kind donations to local organizations. Here are some of the organizations we work with annually: American Cancer Society / Relay for Life

    CAMBA YMCA of Greater New York Wounded Warrior Project The Dream Factory Fort Hamilton Army Base &VA Hospital

    New York Police&Fire Widows &Children's Fund The Brooklyn Wall of Rememberance Rolling Thunder POW / MIA Project HeartShare Human Services Leukemia / Lymphomia Society - Team in Training Breezy Point Disaster Relief Fund

  • 7/24/2019 2016 Brooklyn Cyclones Marketing Deck



    They said it"Most Fun Ballpark - MCU Park: There are simply too many contenders to list. A daytrip to Coney Island just about trumps the lot, however. So ride the Cyclone, wolf down ahotdog then take your seat at MCU Park to cheer on the Single-A Brooklyn Cyclones. With

    stunning Atlantic vistas and landmarks like the Parachute Jump and the Wonder Wheellooming in the background, this place will score a home run with all the family."

    -- Fox NewsAugust 2012

  • 7/24/2019 2016 Brooklyn Cyclones Marketing Deck



    the brooklyn boom

    The borough of Brooklyn ranks as the fourth largest city in the United States with a population of over 2,592,000

    Coney Island saw a 17% jump in tourism during the summer of 2015 ,with over 14 million visitors making their way to the historic beachcommunity. The 14 million visitors marked the area's best season in 46 years.

    As compared to June 2001, the number of visitors to Coney Island in June 2015 was up by over 250%.

    The Coney Island Aquarium, located less than 1/2 a mile away from MCU Park, is the most visited cultural institution in Brooklyn.

    Over 40,000 businesses are located in Brooklyn including 15% of technology and media firms in NYC located in DUMBO.

    Named the "Most Coveted Place to Live in NYC" by the NY Daily News (March 20, 2013).

    Saw an increase of over 161,000 residents in 2012, including 57,000 of which were newborns or infants.

    Bay Ridge, located just five miles away from MCU Park, was named one of the best places to raise a family in NYC in 2013.

    The Coney Island Aquarium, located less than 1/2 a mile away from MCU Park, is the most visited cultural institution in Brooklyn. Brooklyn saw an increase of over 250,000 residents from 2001.

    Major League professional sports returned to the borough with the Brooklyn Nets and New York Islanders.

  • 7/24/2019 2016 Brooklyn Cyclones Marketing Deck



    They Said itAmerica's Pastime is now more affordable & accessible than ever thanks to theincreasingly sophisticated and entertaining efforts of Minor League Baseballteams around the country.

    -- Fox NewsMay, 2011

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    Minor League / Major crowds

    MiLB appeals to fans of all ages anddrives strong, generational bonds tocapitalize on the LIFETIME VALUE

    of our diverse consumers.










  • 7/24/2019 2016 Brooklyn Cyclones Marketing Deck



    Did You Know?MCU Park has been featured in a number of television shows and feature films.Most recently the CBS hit drama "Limitless" filmed at the ballpark. In additionthe ballpark was featured in "Kingsman: The Secret Service." Several years back,

    the Will Ferrell & Mark Wahlberg film "The Other Guys" filmed the scene whereDerek Jeter was "shot" in the Cyclones dugout.

  • 7/24/2019 2016 Brooklyn Cyclones Marketing Deck



    Affordable Family Fun











  • 7/24/2019 2016 Brooklyn Cyclones Marketing Deck



    Did You Know?Michael Conforto hit three home runs in 42 games with the Brooklyn Cyclonesduring the 2014 season. One year later, the 10th overall selection in the 2014 MLBDraft hit three home runs in 12 post-season games as the Mets made a run to the

    World Series in 2015.

  • 7/24/2019 2016 Brooklyn Cyclones Marketing Deck




  • 7/24/2019 2016 Brooklyn Cyclones Marketing Deck



    They Said it"The Cyclones are a great member of the community. Through theircommitment to Brooklyn, the Cyclones make sure Coney Island remains a topvisitor destination each year. No Brooklyn summer would be complete without

    hot dogs, a stroll along the Coney Island Boardwalk, and a game at MCU Park."-- Carlo Scissura

    President, Brooklyn Chamber of Commerce

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    Existing Partners"Since we began our partnership with the Brooklyn Cyclones, we haveclearly seen great value in aligning ourselves with the Cyclones brand.The Cyclones team works diligently to ensure that all of our needs are

    met, and constantly provides us with new and different ways to utilize ourrelationship with the Cyclones for increased business and brand awareness.We are very fortunate to work with the Brooklyn Cyclones and be a part ofthe Cyclones family."

    -- Steve Kibitel, Vice President of Marketing,Municipal Credit Union

    "As a long-standing partner, we continue to enjoy an unsurpassed

    connection with the community and beyond through our activity with TheCyclones at MCU Park. Our on-field promotions have yielded tremendousresults. If you want to know what's going on in Brooklyn, ask a CyclonesFan at a game this fan base is the pulse of Brooklyn."

    -- Ken Feldman, Vice President of Marketing,Applebees

    "Our in-game promotions create great excitement