2016 Brooklyn Cyclones Marketing Deck

  • Published on
    20-Feb-2018

  • View
    215

  • Download
    0

Embed Size (px)

Transcript

  • 7/24/2019 2016 Brooklyn Cyclones Marketing Deck

    1/38

  • 7/24/2019 2016 Brooklyn Cyclones Marketing Deck

    2/38

    2

    Did You Know?The Brooklyn Cyclones have drawn over 4,000,000 fans to MCU Park since 2001. Theyare the first team in the New York-Penn League, and just the third team in Minor LeagueBaseball History to reach that mark. The Cyclones went over the 4,000,000 fan mark

    during their 15th season, 13 years quicker than any other franchise.

  • 7/24/2019 2016 Brooklyn Cyclones Marketing Deck

    3/38

    3

    BROOKLYN CYCLONES

    The Brooklyn Cyclones are a Class-A Affiliate of the New York Mets, playing at MCU Park from mid-June through LaborDay Weekend. The Cyclones compete in the New York-Penn League the oldest, continuously operated Class-A leaguein professional baseball. The league operates primarly in the Northeastern United States with teams in Connecticut,Maryland, Massachusetts, Ohio, West Virginia, and Vermont in addition to the namesakes of the league, New York andPennsylvania.

    The league continues to be the starting point for baseball's best and brightest with Major League All-Stars like Miguel

    Cabrera, Adrian Gonzalez, Robinson Cano, Andrew McCutchen, Jose Bautista, Jose Fernandez and Evan Longoria takingon the New York-Penn League in recent years.

    MCU Park, home of the Brooklyn Cyclones, is the center piece of the revitalized Coney Island boardwalk. Since openingin 2001, the ballpark has welcomed over 4 million fans through the gates - the most of any team in all of short-seasonbaseball. The ballpark was recognized as the best ballpark experience in all of New York City - including the Barclay's Cen-ter, Citi Field, Yankee Stadium and Met Life Stadium - by Stadium Journey Magazine from 2012 - 2015.

    The Cyclones led the NYPL in attendance for the 15th straight season in 2015. In addition, the Cyclones ranked in the top 25in average attendance in MiLB for all 15th seasons, have averaged above capacity in seven of the 15 seasons, and have soldout 304 of 542 games in franchise history (56%).

  • 7/24/2019 2016 Brooklyn Cyclones Marketing Deck

    4/38

    4

    Did You Know?Ten former Cyclones participated in the 2015 World Series - nine for the Mets :Michael Conforto, Lucas Duda, Jeurys Familia, Wilmer Flores, Juan Lagares,Daniel Murphy, Kirk Niewenhuis, Kevin Plawecki, Hansel Robles. Drew Butera, who was the

    catcher for the Royals for last out of the Series, also played for Brooklyn.

  • 7/24/2019 2016 Brooklyn Cyclones Marketing Deck

    5/38

    5

    franchise awards & honors New York-Penn League's Vincent McNamara Award, NYPL's Outstanding Club

    2003, 2009, 2013, 2015

    New York-Penn League's Team Nominee for John Henry Moss Community Service Award2013 & 2014

    New York-Penn League's Leo Pinckney Promotional Award &Larry MacPhail Award Nominee2001, 2012, & 2015

    Bob Freitas Award, Outstanding Short-Season Operation

    2005 & 2014

    MiLB's Promotional Seminar - Promotion of the Year2010, 2014, & 2015

  • 7/24/2019 2016 Brooklyn Cyclones Marketing Deck

    6/38

    6

    They said it"Thank you Brookyn Cyclones for your generosity and assistance in the fight againstcancer. This is the fourth year we've done our annual fundraiser at the ballpark and eachyear we walk away more and more impressed. The Cyclones are as much a part of Brooklyn

    as bagels, pizza and fuhgedaboudit. Thank you for all that you do for us and the boroughas a whole."

    -- PatriciaBay Ridge, NY

  • 7/24/2019 2016 Brooklyn Cyclones Marketing Deck

    7/38

    7

    Community involvementThe Brooklyn Cyclones are certainly proud of the team's success on the field and in the stands. Buteven more important than that is the success and relationships that the organization has built with ourcommunity partners. Since the franchise's inception in 2001, the team has donated over $3.5 million in cash

    and in-kind donations to local organizations. Here are some of the organizations we work with annually: American Cancer Society / Relay for Life

    CAMBA YMCA of Greater New York Wounded Warrior Project The Dream Factory Fort Hamilton Army Base &VA Hospital

    New York Police&Fire Widows &Children's Fund The Brooklyn Wall of Rememberance Rolling Thunder POW / MIA Project HeartShare Human Services Leukemia / Lymphomia Society - Team in Training Breezy Point Disaster Relief Fund

  • 7/24/2019 2016 Brooklyn Cyclones Marketing Deck

    8/38

    8

    They said it"Most Fun Ballpark - MCU Park: There are simply too many contenders to list. A daytrip to Coney Island just about trumps the lot, however. So ride the Cyclone, wolf down ahotdog then take your seat at MCU Park to cheer on the Single-A Brooklyn Cyclones. With

    stunning Atlantic vistas and landmarks like the Parachute Jump and the Wonder Wheellooming in the background, this place will score a home run with all the family."

    -- Fox NewsAugust 2012

  • 7/24/2019 2016 Brooklyn Cyclones Marketing Deck

    9/38

    9

    the brooklyn boom

    The borough of Brooklyn ranks as the fourth largest city in the United States with a population of over 2,592,000

    Coney Island saw a 17% jump in tourism during the summer of 2015 ,with over 14 million visitors making their way to the historic beachcommunity. The 14 million visitors marked the area's best season in 46 years.

    As compared to June 2001, the number of visitors to Coney Island in June 2015 was up by over 250%.

    The Coney Island Aquarium, located less than 1/2 a mile away from MCU Park, is the most visited cultural institution in Brooklyn.

    Over 40,000 businesses are located in Brooklyn including 15% of technology and media firms in NYC located in DUMBO.

    Named the "Most Coveted Place to Live in NYC" by the NY Daily News (March 20, 2013).

    Saw an increase of over 161,000 residents in 2012, including 57,000 of which were newborns or infants.

    Bay Ridge, located just five miles away from MCU Park, was named one of the best places to raise a family in NYC in 2013.

    The Coney Island Aquarium, located less than 1/2 a mile away from MCU Park, is the most visited cultural institution in Brooklyn. Brooklyn saw an increase of over 250,000 residents from 2001.

    Major League professional sports returned to the borough with the Brooklyn Nets and New York Islanders.

  • 7/24/2019 2016 Brooklyn Cyclones Marketing Deck

    10/38

    10

    They Said itAmerica's Pastime is now more affordable & accessible than ever thanks to theincreasingly sophisticated and entertaining efforts of Minor League Baseballteams around the country.

    -- Fox NewsMay, 2011

  • 7/24/2019 2016 Brooklyn Cyclones Marketing Deck

    11/38

    11

    Minor League / Major crowds

    MiLB appeals to fans of all ages anddrives strong, generational bonds tocapitalize on the LIFETIME VALUE

    of our diverse consumers.

    45

    40

    35

    30

    25

    20

    15

    10

    5

  • 7/24/2019 2016 Brooklyn Cyclones Marketing Deck

    12/38

    12

    Did You Know?MCU Park has been featured in a number of television shows and feature films.Most recently the CBS hit drama "Limitless" filmed at the ballpark. In additionthe ballpark was featured in "Kingsman: The Secret Service." Several years back,

    the Will Ferrell & Mark Wahlberg film "The Other Guys" filmed the scene whereDerek Jeter was "shot" in the Cyclones dugout.

  • 7/24/2019 2016 Brooklyn Cyclones Marketing Deck

    13/38

    13

    Affordable Family Fun

    $500

    $450

    $400

    $350

    $300

    $250

    $200

    $150

    $100

    $50

  • 7/24/2019 2016 Brooklyn Cyclones Marketing Deck

    14/38

    14

    Did You Know?Michael Conforto hit three home runs in 42 games with the Brooklyn Cyclonesduring the 2014 season. One year later, the 10th overall selection in the 2014 MLBDraft hit three home runs in 12 post-season games as the Mets made a run to the

    World Series in 2015.

  • 7/24/2019 2016 Brooklyn Cyclones Marketing Deck

    15/38

    15

    OUR FANBASE

  • 7/24/2019 2016 Brooklyn Cyclones Marketing Deck

    16/38

    16

    They Said it"The Cyclones are a great member of the community. Through theircommitment to Brooklyn, the Cyclones make sure Coney Island remains a topvisitor destination each year. No Brooklyn summer would be complete without

    hot dogs, a stroll along the Coney Island Boardwalk, and a game at MCU Park."-- Carlo Scissura

    President, Brooklyn Chamber of Commerce

  • 7/24/2019 2016 Brooklyn Cyclones Marketing Deck

    17/38

    17

    Existing Partners"Since we began our partnership with the Brooklyn Cyclones, we haveclearly seen great value in aligning ourselves with the Cyclones brand.The Cyclones team works diligently to ensure that all of our needs are

    met, and constantly provides us with new and different ways to utilize ourrelationship with the Cyclones for increased business and brand awareness.We are very fortunate to work with the Brooklyn Cyclones and be a part ofthe Cyclones family."

    -- Steve Kibitel, Vice President of Marketing,Municipal Credit Union

    "As a long-standing partner, we continue to enjoy an unsurpassed

    connection with the community and beyond through our activity with TheCyclones at MCU Park. Our on-field promotions have yielded tremendousresults. If you want to know what's going on in Brooklyn, ask a CyclonesFan at a game this fan base is the pulse of Brooklyn."

    -- Ken Feldman, Vice President of Marketing,Applebees

    "Our in-game promotions create great excitement for the fans as well asproviding a tremendous platform for our brand."

    -- Larry Kinitsky, Senior Vice President. Marketing,The Dime Savings Bank

  • 7/24/2019 2016 Brooklyn Cyclones Marketing Deck

    18/38

    18

    They Said it"It's been nothing but positive since the team has come to Coney Island. It s sofamily oriented. A lot of people can t afford to go to the Major Leagues, so theCyclones offer families the opportunity to come to the beach, ride some rides

    and see a ballgame without putting a real dent in your pocket."-- Nino Russo

    Gargiulo's Restaurant (Cyclones Partner)

  • 7/24/2019 2016 Brooklyn Cyclones Marketing Deck

    19/38

    19

    On the webBrooklynCyclones.com ranks among the most visited

    websites in all of Minor League Baseball. 42,290,910 hits

    5,466,773 unique page views 559,544 unique vistors

    BC. com averages 284,159 hits per day in-season.

    Inventory available includes banner ads, sub-page

    ads, e-mail blast presence, weekly content or videofeatures and more.

    The Brooklyn Cyclones rank in the top 10 in MinorLeague Baseball with over 80,000 followers on

    Social Media.

    The Cyclones have a Klout score of 80 which rankstops in MiLB and higher than the New York Islanders

    & New Jersey Devils in terms of social interactionand fan involvement.

  • 7/24/2019 2016 Brooklyn Cyclones Marketing Deck

    20/38

    20

    Did You Know?MCU Park is the home to more than just Brooklyn Cyclones baseball. In 2015the ballpark hosted more than 200 events including football, soccer, ultimate

    frisbee, and baseball. The ballpark also hosted the Grammy-award WinningMumford & Sons for two shows that drew over 35,000 fans to Coney Island.

  • 7/24/2019 2016 Brooklyn Cyclones Marketing Deck

    21/38

    21

    Game Night partnerships A game night partnership allows your company to

    establish a presence with fans by being the presenting

    sponsor of an actual Cyclones game.

    Your company is the star of the show. From the timethe gates open through the last out of the game, yourbusiness is highlighted through a number of methods.

    Pre-promotion of the event through all Cyclonesmedia channels including over 500,000 pocket schedulesthat are distributed throughout the city and promotionthrough BrooklynCyclones.com.

    Game Night Partnerships Include: Branded Giveaway Item

    First Pitch Opportunity Video-Board Recognition Luxury Suite or Group Ticket Options In-Park Tabling Opportunity

  • 7/24/2019 2016 Brooklyn Cyclones Marketing Deck

    22/38

    22

    Did You Know?During the Cyclones Inaugural Season in 2001, the the team sold moreNew Era home fitted caps during the calendar year than every professionalbaseball team except for the Seattle Mariners. The vast majority of Seattle's

    sales came in Japan during Ichiro Suzuki's rookie campaign.

  • 7/24/2019 2016 Brooklyn Cyclones Marketing Deck

    23/38

    23

    ballpark signage Having your company's logo,

    contact information or websitehighlighted on our outfield wallis a great way to reinforce brandrecognition and connect with ourcaptivated audience. In additionto the 38 regular season Cyclonesgames, MCU Park hosts over 100events per year.

    Concourse signs, which remain inplace year round, are positioned

    throughout the most high-trafficareas of the ballpark. Whether it'sen route to one of our concessionstands, on the way to the restroomduring a break in the action, orwhile seeking shelter during arain delay, the fan traffic on ourconcourse makes MCU Park feel

    like the biggest street fair inBrooklyn.

    Other signage options include: Light Pole signs

    Foul Pole signs Concourse Pole Wraps Dugout signs

    Restroom signage

  • 7/24/2019 2016 Brooklyn Cyclones Marketing Deck

    24/38

    24

    They Said it"I come back every year because the stadium is beautiful, convenient, andcomfortable. It s always a happy, family-friendly atmosphere. The prices areaffordable and every night is different. The only thing that you can predict with

    certainty is that you will be leaving with a smile on your face."-- Mary M.

    Brooklyn, NY

  • 7/24/2019 2016 Brooklyn Cyclones Marketing Deck

    25/38

    25

    In- game Promotions In-game promotions are

    a fun and unique way forcompanies to associate their

    names with activities thatinvolve fan interaction duringeach home game, a market-ing tool that you cannot getthrough any other medium.These promotions leave fansat MCU Park with a positive

    image of your business andhelp create word-of-mouthmarketing.

    The MCU Park video boardalso offers a variety ofopportunities for our

    partners to be a part of theaction on the field throughhalf inning sponsorships, in-game action promos (foulballs, strikeouts, broken bats),and lucky seat giveaways forfans in-park.

    h

  • 7/24/2019 2016 Brooklyn Cyclones Marketing Deck

    26/38

    26

    They Said it"This is a place that you can really bring your family, not have to spend a tonof cash, and you can have an enjoyable evening out. The kids -- both big andsmall -- will enjoy it as much as, if not as more than, going to a major league

    game."

    -- Jeffrey K.Rockville Centre, NY

    Weekly Promotions

  • 7/24/2019 2016 Brooklyn Cyclones Marketing Deck

    27/38

    27

    Weekly Promotions

    Promotions aren't limited to giveaways like hats, jerseys, bobbleheads or baseball cards. The Cyclones also haveopportunities where your company can be branded as the presenting sponsor for some of our most popular weeklypromotions.

    As much as things may change from year-to-year, there is one thing that stays the same...people LOVE

    fireworks. Every Saturday night MCU Park hosts an in-park fireworks show that continuously packs the park.

    Every Sunday is "Funday" on Coney Island with all children invited to run the bases after the game. But kidsdon't get to have all the fun! During the week, EVERYONE gets to run the bases.

    Every Wednesday, each seat in MCU Park is just $10, making the Brooklyn Cyclones the most affordableentertainment value in all of New York City.

    After select games during the season, fans are allowed to meet the Cyclones for pictures and autographs.

    Did You Know?

  • 7/24/2019 2016 Brooklyn Cyclones...

Recommended

View more >