Story Telling About The Land Through Ethnic Media
!1Kay Wang Marketing Director New America Media [email protected] 415-503-4170x120
New America Media
NAM is a non-profit and non-partisan multi-channel news and communications agency that connects America's diverse communities.
A national collaboration and advocate for more than 3,000 ethnic news organizations. !2
Editorial - An “AP style” news syndicate and website
Social Marketing
Six, Home-Grown, Youth-Led Media Hub in CA's "media deserts”
Multilingual Polling
National Ethnic Media Online Directory
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New America Media
NAM’s Social MarketingConnect - With more than 3000 ethnic media outlets
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Convene - Ethnic media around your message
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NAM’s Social Marketing
Create - Effective and relevant campaigns
NAM’s Social Marketing
What Is Ethnic Media?
1. Trusted Information Providers
2. Trusted Educators and Advocators
3. Trusted Community Leaders and Organizers
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Sending news releases does not build relationship
Return of Investment (ROI) is next step
High touch
Mutual respect.
Ongoing, two-ways communications
Patience
Imagination !8
Building Relationship With Ethnic Media
Telling Your Story
Relevant
Using the language that is easy to understand
In-language accessibility
Cultural Sensitivity
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Getting Your Message Across
!Focus group/brainstorming meetings
News briefing/roundtable
Ad/advertorial campaign
Ethnic media create their own ads
Fellowship program
Media luncheon/mixer
Media tours !10
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