Humanology_Korey Kay

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Positioning TechnoBrands – With a "Sense of Human"

Text of Humanology_Korey Kay

  • 1. GrowingTechnobrands
  • 2. Technologyisnt about bitsand bytes.Its about gettinghome in timeto have pizzawith your kids.Dave LiddleXerox Palo Alto Research Center1976
  • 3. Technologyadvertisingis as coldas ice.What it needsis a sense ofhuman.Allen KayNeedham, Harper & Steers1972
  • 4. Branding aninternet consultant.I was up all night reading about the heart,and I think I have a handle on it.
  • 5. Brandinga broadbander.
  • 6. Brandingperimeter security.
  • 7. Brandinga stock symbol.
  • 8. Branding a book...
  • 9. and a conference.
  • 10. Brandinga marketplace.
  • 11. Branding a newcompany.Financial Trade
  • 12. Branding their newbusiness product.
  • 13. Branding their newconsumer product.
  • 14. Abrand repositioningan industry.Strategic
  • 15. Best read ad ofthe year.Fortune magAzine
  • 16. Not a bad readeither.
  • 17. Tactical
  • 18. Differentiatinga brand.High concept:yellow antenna
  • 19. Creating aningredient brand.High concept: from handset to added OEM value.
  • 20. Branding an industry.
  • 21. HorizontalBest read advertising5 years in a row.Fortune magazine
  • 22. Vertical
  • 23. Corporate
  • 24. Personificationof a brand.Its a miracle!"
  • 25. coincidentally.
  • 26. Founded in 1982 as the Agency for Entrepreneurs,Korey Kay & Partners is a creatively-driven, mid-size,full-service advertising agency based in New York.Outsmart not Outspend is our credo.Our claim to fame is putting companies on the map.Then all over it.Virgin Atlantic Airways, Comedy Central, andWynn Las Vegas are among them.
  • 27. Contact Allen Kay, CEO 212-463-5922 akay@koreykay.com