9 Section
co
rp
or
at
e m
ar
ke
tin
g
Even though he didn’t win in 2008, World Golf Hall of Fame member nick Price still finished 10th in the Charles Schwab Cup standings.
C h a m p i o n s T o u r 2 0 0 9 G u i d e
9 S
ecti
onc
or
po
ra
te
ma
rk
et
ing
PGA toUR corporate Marketing
9-2 pgatour.com
coca-colaofficial soft drink of the pga tour,
champions tour and Nationwide tour
custom Houseofficial Foreign Exchange provider of the
pga tour, champions tour and Nationwide tour
Delta Air Lines, inc.official airline of the
pga tour and champions tour
Aleveofficial pain reliever of the pga tour
Avodartofficial Sponsor of the
pga tour and champions tour
Bank of America Affinity credit card
provider of the pga tour and champions tour mastercard
Boston Hannahpublisher of official annuals for the
pga tour and champions tour
Bridgestoneofficial tire of the pga tour
and champions tour
carey internationalofficial transportation company of the
pga tour and champions tour
cDWofficial technology partner of the pga tour
charles Schwab & co., official Investment Firm of the
pga tour and the champions tour and Sponsor of the charles Schwab cup
DePuy Mitek official mobile Health and Fitness provider of
the pga tour and champions tour
Dow chemicalofficial chemistry company of the
pga tour, champions tour, Nationwide tour, and tournament players clubs
Dtn/Meteorlogixofficial Forecaster of
the pga tour and champions tour
eastman Kodak official Sponsor of the pga tour
and champions tour
Fedexofficial Shipping company of the pga tour
and Sponsor of the FedExcup
Forbesan official Sponsor of the
pga tour and champions tour
AccUSPLitofficial pedometer of the pga tour
and champions tour
For more information, visit PGAtoUR.coM/info/company/partners
C h a m p i o n s T o u r 2 0 0 9 G u i d e
9 Section
co
rp
or
at
e m
ar
ke
tin
g
PGA toUR corporate Marketing (cont.)
9-3 pgatour.com
Lending treeofficial mortgage and Home Lending partner
of the pga tour and champions tour
Mastercardofficial payment System
of the pga tour
General Motors corporation(Buick)
official car of the pga tour
Getty imagesofficial photographic Services providerof the pga tour and champions tour
Golf Digest Publicationsofficial golf publication
of the pga tour and champions tour
Hawai`i tourism Authorityofficial Sponsor of the pga tour, aloha
Season and the champions tour
Humanaofficial Health Benefits provider
of the pga tour and champions tour
Jani-Kingofficial cleaning company of
the pga tour and champions tour
JeLD-Wen official Door, Window and millwork
provider of the pga tour and champions tour proud partner of tHE pLaYErS championship
John Deere & companyofficial golf course Equipment Supplier
of the pga tour
Michelob ULtRAofficial Beer of the pga tour
Mitsubishi electricofficial High Definition television of the
pga tour and champions tour and official Large outdoor Video Display provider of the
pga tour
nAMGauthorized operator of the pga tour partners club
national car Rentalofficial car rental company
of the pga tour and champions tour
nationwideSponsor of the Nationwide tour
norwegian cruise Lineofficial cruise Line of the pga tour
and champions tour
General Mills(nature Valley Granola Bars)
official Natural Energy Bar of the pga tour, champions tour and
Nationwide tour
Ketel one Vodkaproud supporter of pga tour charities
proud supporter of World golf Hall of Fame induction weekend
preferred vodka of tpcs
For more information, visit PGAtoUR.coM/info/company/partners
C h a m p i o n s T o u r 2 0 0 9 G u i d e
9 S
ecti
onc
or
po
ra
te
ma
rk
et
ing
PGA toUR corporate Marketing (cont.)
9-4 pgatour.com
Starwood Hotels & Resortsofficial Hotels and resorts
of the pga tour and champions tour
tiffany & co.official awards and gift provider of the pga tour and champions tour
transitions opticalofficial Eyewear of the pga tour,
champions tour and Nationwide tour
PGA toUR Spa Laterrapga tour Spa Laterra
PoDSofficial moving and Storage company of the
pga tour and champions tour
Pricewaterhousecoopers, LLcofficial professional Services Firm of the
pga tour and champions tour
Pro-caps Laboratoriesofficial Vitamin and mineral Supplement of the pga tour and champions tour
Rolexofficial timekeeper of the pga tour
Sentient Jet Membershipofficial private Jet provider of
the pga tour and champions tour
Sirius XM Satellite Radioofficial Satellite radio of the pga tour
Southern companyofficial Energy company of
the pga tour and champions tour
travelers official property casualty Insurance provider
of the pga tour and champions tour
For more information, visit PGAtoUR.coM/info/company/partners
outback Steakhouseofficial restaurant
of the pga tour and champions tour
C h a m p i o n s T o u r 2 0 0 9 G u i d e
9 Section
co
rp
or
at
e m
ar
ke
tin
g
PGA toUR Retail Licensing
9-5 pgatour.com
pga tour retail Licensing continues to expand the presence of the pga tour brand in the consumer marketplace through the addition of strategic license partners domestically and internationally. With over 80 licensees world wide, the pga tour brand is becoming firmly established as the premier global brand in golf. Several new concepts are in the developmental stages, with expected delivery to market in 2009-2010. pga tour Superstores are continuing to gain national prominence as a premier off-course golf retailer. With 10 stores averaging more than 55,000 square feet each, the chain is revolutionizing the golf-retail industry. With plans to double the number of stores over the next few years, this licensee is truly transforming the golf specialty retail experience. perry Ellis International continues to expand the presence of pga tour and champions tour-branded apparel on a national scale. currently, the brands are selling in more than 3,000 department stores in the u.S., including Jc penney, macy’s and other fine retailers. pga tour airport Shops, operated by the paradies Shops, are firmly established as the nation’s premier airport golf retailer. With 38 stores in 36 locations, the stores are seen by more than 200 million travelers annually. Several new stores are in the developmental phase and will open in 2009-2010. In 2007-2008 pga tour Experiences established itself as a premier golf-services provider offering its customers pga tour-branded golf vacations, tournament packages, turn-key corporate outing services and a network of tour academies. Internationally, pga tour-branded merchandise continues to gain a strong foothold around the world. global Brands group (the pga tour’s international licensing representative) has successfully enlisted a wide range of new licensees in Europe, asia and the uK. growth prospects for the coming years are very encouraging. In Japan, our master licensee (Bonmax) continues its pattern of steady sales growth. pga tour-branded products are now avail-able in more than 770 shop-in-shops and golf clubs throughout Japan.
PGA toUR official Licensees – DomesticAccUSPLit pedometers
AcUSHnet golf balls (titleist, pinnacle)
AHeAD, inc. Headwear, apparel, golf accessories
ARt & FRAMe DiRect, inc. outdoor casual furnishings
ASHWoRtH, inc. men’s and women’s apparel
BeRMUDA tRiAnGLe pga tour winesVentUReS
BoBBY JoneS men’s and women’s apparel
BRiDGeStone SPoRtS golf balls
BUFFALo tURBine Debris blowers
cMc cUStoM GiFtS golf accessories
coLUMBUS GoURMet Specialty foods and candy
cRocS, inc. men’s, children’s footwear and accessories
cUtteR & BUcK men’s and women’s apparel
DeLUXe FinAnciAL checksSeRViceS, inc.
eLectRonic ARtS Interactive games for playStation, Nintendo 64 and personal computers
FoReFRont GRoUP, inc. golf bags and travel covers
GAMe (tHe) Headwear, apparel, corporate catalogue
GeAR FoR SPoRtS men’s and women’s golf apparel, excluding outerwear
GeM DAnDY Leather belts and accessories
GoLF & tenniS PRo SHoPS pga tour Superstores
GRAeMe BAXteR official landscape artist, and official GoLF GALLeRieS artist for the presidents cup
2005, 2007, 2009
GReG noRMAn coLLection men’s and women’s apparel
HARBRo, LLc playing cards and drizzle sticks
iMG SPoRtS LicenSinG Domestic licensing agency
iMPeRiAL HeADWeAR Headwear, hat and t-shirt combo
inteRPAK SYSteMS, inc. cleansing wipes
J PAtton SPoRtS Holographic labels, digitized photos, logo reference database
KoMBi men’s golf gloves
KRAVet inc. print and woven fabrics
MARK-it GoLF golf accessories
MeRcURY LUGGAGe Luggage, garment bags and accessories
MicKeLSon GRoUP, inc. golf magnifying sportscopesSPoRtScoPe
MicKi eLAine Handbag hangers
niKe GoLF apparel and golf balls
noRtH AMeRicAn partners club calendarsAFFinitY cLUBS
oGio inteRnAtionAL, inc. travel bags, coolers, blankets
oXFoRD APPAReL men’s and women’s apparel
PARADieS SHoPS (tHe) pga tour airport shops
PeRRY eLLiS inteRnAtionAL men’s apparel
PGA toUR AcADeMY Instruction and fitness centers
PGA toUR eXPeRienceS Vacations, tournament packages, corporate events
SABonA oF LonDon, inc. Wrist bracelets for men and women
Scott MeDLocK Fine ARtS Limited edition prints of Jack Nicklaus
SteRLinG cUt GLASS award pieces and glass Items
C h a m p i o n s T o u r 2 0 0 9 G u i d e
9 S
ecti
onc
or
po
ra
te
ma
rk
et
ing
9-6 pgatour.com
PGA toUR Retail Licensing (cont.)
StoneHoUSe PUBLiSHinG Framed golf course photography
SUn MoUntAin SPoRtS outerwear
tAYLoRMADe-ADiDAS GoLF golf apparel
teAM eFFoRt incoRPoRAteD golf accessories and club head covers
teRViS tUMBLeR Beverage tumblers and mugs
toD WAGenHALS, inc. collectible miniature golf bag
totAL KiDS WeAR Infant, toddler, youth apparel andinteRnAtionAL accessories
tRenDS inteRnAtionAL calendars
tRU tURF eQUiPMent golf course equipment
tWinS enteRPRiSe, inc. co-branded headwear with other sports leagues/entities
UnDeR ARMoUR, inc. men’s and women’s golf apparel
W.c. BRADLeY coMPAnY official licensee for the pga tour Stop, scorecards, pin flags
WoLF MAnUFActURinG co. travel accessories, including travel blankets and pillows
ZeLoSPoRt, LLc Board game
ZeRo ReStRiction technical outerwear
ZoUiRe MARKetinG GRoUP the pga tour preferred corporate merchandiser provider
PGA toUR official Licensees – internationalAXXeL MARKetinG Pte, LtD. accessories
BonMAX coMPAnY, LtD. pro tour INc. - master licensee for Japan
BLenHeiM. mintsconFectioneRY, LtD
GeM-DAnDY-SAn MARco accessories
GLoBAL BRAnDS GRoUP International licensing agency
inteR citY WAtcHeS Watches/watches gift
K&R-eSP Bags and accessoriescoRPoRAte PReMiUM
K&R-eSP RetAiL Bags and accessories
KRAVet, inc. print and woven fabrics
KUMKAnG SHoe apparelcoMPAnY, LtD.
oRienteX inDUStRieS, inc. apparel and accessories
PAnWeSt Sporting goods
PARiS GeneVe, inc. Loungewear and sleepwear
PeteR BLAcK golf gift and accessories
PF concePtS corporate gifts
PRiMeSPoRt apparel and accessories
SeconD cHAnce, LtD. training aids and accessories
SHin KonG SPinninG apparelcoMPAnY, LtD.
totAL KiDS WeAR children’s apparel inteRnAtionAL
tReLKe golf shoes
tRenDS inteRnAtionAL calendars
ZeLoSPoRt, LLc Board game
pga tour Superstore, located in roswell, ga