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AN OFFICIAL PGA CHAMPIONS TOUR EVENT
THE LEGENDS CONTINUEThe Old Course at Broken Sound | February 6-12, 2012
Boca Raton, FL
TOURNAMENT INFORMATION
When February 6-12, 2012
Site The Old Course at Broken Sound
Purse $1.8 million
Winner’s share is $270,000
History 12th Annual event
Title Sponsor Allianz Life of North America
Charity Boca Raton Champions Golf Charities - Main
benefactor Boca Raton Regional Hospital
Volunteers More than 650 volunteers annually contribute
more than 13,500 hours
Television Live on the Golf Channel Friday-Sunday
Board Members Don Allison - Gillespie & Allison, P.A.
M.J. Mike Arts - Past Chairman
Bill Berger - Greenspoon Marder
Gary Bhojwani - Allianz Life Insurance Co. of N. America
Hollis Cavner - Pro Links Sports
Brent Colston* - Konica Minolta Business Solutions
Jim Dunn - JM Lexus
Jerry Fedele** - Boca Raton Regional Hospital
Mark Gensheimer - Penn-Florida Companies
Patti Hamilton - Southern Waste Systems
Nancy Jones - Allianz Life of North America
J. Scott McCleneghen*** - City National Bank of Florida
Keith O’Donnell - Flagler Real Estate Services, Inc.
J.C. Perrin - U.S. Trust Bank
David Rosenberg - Rosenberg Diamonds & Co.
Jan Savarick - Boca Raton Regional Hospital Foundation
Dick Schmidt - Schmidt Companies
Ivan Snyder - Broken Sound Club
* Chairman
2 ** Vice Chairman
*** Treasurer
SCHEDULE OF EVENTS
Monday, February 6th Professional Practice Round
Broken Sound Pro-Am
Tuesday, February 7th Professional Practice Round
Women’s Executive Pro-Am
VIP Draw Party
Wednesday, February 8th Championship Pro-Am
Presented by Konica Minolta Business Solutions
Thursday, February 9th Championship Pro-Am
Friday, February 10th First Round of Championship Play
Televised on the Golf Channel
Saturday, February 11th Second Round of Championship Play
Televised on the Golf Channel
3rd Annual Golf & Wine Experience
Family Day
Sunday, February 12th Final Round of Championship Play
Televised on the Golf Channel
Trophy Presentation
Immediately following play
For More Information Call 561.241.GOLF (4653)
2013Vijay Singh
Colin Montgomerie
Steve Elkington
Rocco Mediate
2013Billy Andrade
Jeff Maggert
Davis Love III
Lee Janzen
CHAMPIONS TOURCURRENT AND FUTURE STARS
The Legends Continue | The Old Course at Broken Sound
Gender Distribution
Male 71%
Female 29%
Age Distribution
Under 25 7%
26 – 40 31%
41 – 55 40%
56 – 70 19%
Over 70 3%
Type of Attendee
General Attendance 71%
Customer Hospitality 29%
Income DistributionTotals represent yearly household income
Over $100,000 32%
$50,000 -$100,000 48%
Under $50,000 20%
Economic Impact
Each year the Allianz Championship
brings in over $15 million to South Florida
and benefits local Boca Raton businesses.
Allianz Championship, held at the beautiful Old
Course at Broken Sound in Boca Raton, FL, has
a continued reputation as a premier event in
South Florida each year. Attracting an upscale
audience, the Allianz Championship provides
many opportunities for your business to reach a
targeted demographic.
2007 51,600
2008 58,994 14.3%
2009 66,120 12.1%
2010 84,685 21.9%
2011 71,846 -15.0%*
Green Initiatives - Broken Sound Club has
become the first golf facility in Florida, and only
the second in the United States, to achieve the
GEO Certified™ award - an international
sustainability assurance from the Golf
Environment Organization. The Allianz
Championship is the first PGA and Champions
Tour event played on a GEO certified course.
SPECTATOR PROFILE ATTENDANCE
Year Attendance % Increase
The Broken Sound Club management team
received the GEO Certified™ award during
the Allianz Championship
* Due to Inclement Weather
Champions Tour Fan Base
Imagine walking down the fairway with Gary
Player, Fuzzy Zoeller, Ben Crenshaw, Tom
Lehman or Curtis Strange or asking Mark O’Meara
what club he hit on the treacherous 12th par 3 at
the 1998 Masters. Now stop imagining, because
you can do all of this at the Allianz Championship
Pro-Am.
If it is for client entertaining, employee recognition
or a memorable round of golf with your buddies
this Championship Pro-Am is a day to remember.
Not only will you have memories that will last you a
lifetime, but each player will receive a premium gift
package that may include golf clubs, balls, shoes,
and accessories from the top manufacturers in
the game.
Each Pro-Am Participant receives:
• Premier gift package that may include golf clubs,
apparel and accessories
• One (1) Invite to the VIP Draw Party, admits two
• Team photo with your golf professional
• Designer golf shirt
• Ten (10) passes to the VIP Partners Club
which admits you and a guest
to an upscale VIP tent Good Any Day Friday –
Sunday
• Ten (10) Good Any Day Grounds Passes
Enhance Client Relationships
Showcase client appreciation and build more
productive relationships with current clients.
Business Development
Perfect opportunity to network, diversify and create
new business relationships.
Employee Recognition
Great incentive or thank you gift for employees.
Single PRO-Am and Foursomes Available
PRO-Am Benefits
Wednesday, February 8th or
Thursday, February 9th
CHAMPIONSHIP PRO-AM
This 30’ x 30’ air conditioned corporate hospitality tent
on the 18th green has a 10 foot patio with tiered
seating. This comfort and exclusivity is highly envied.
You will be enjoying complimentary food and
beverage from one of the best catering companies in
the business while not missing a single action packed
moment.
What is better than sitting in a 20’ x 20’ executive
skybox on the 18th green at the Allianz Championship
in February? Not only will you have the best seat on
the course, but you will be enjoying complimentary
food and beverage from one of the best catering
companies in the business. Enjoy an open-air skybox
surrounded by action-packed golf, television cameras
and access to private restrooms, all while watching
your favorite Champions Tour players march up the
18th fairway where the excitement ends.
*Tents & Skyboxes Include: Company Name on Tickets, VIP Parking, One Page Ad in the Program Guide, Daily Visits from
PGA Championship Players, and Access to Private Restrooms
Brand and customize this 40’ x 60’ open-air party tent located on the 16th hole with your company name, logo on
VIP tickets, receive VIP Parking and be visible on the Golf Channel all weekend long. Party all day and watch the
approach shots on the exciting Par 3 surrounded by water and the final hole of alligator alley. Not only will you
entertain your clients but also network with South Florida’s elite. This party tent will feature special tournament
cocktails. *Exclusivity available
Corporate Tents
HOSPITALITY
Corporate Skyboxes
VIP Partners Club
A CORPORATE TENTS
B CLUB 18
C PUBLIC BLEACHERS
D VIP PARTNERS CLUB - 16th HOLE
E GOLF & WINE EXPERIENCE
A
D
E
C
BB
Have full ownership of one day at the Allianz Championship. Golf fans from all
over South Florida will be guests of your organization FREE of charge. Brand
your logo, or current promotion, on all tickets, gate signage, and media relating
to the tournament including ticket backs and program/pairings guide.*All media buys are mutually agreed upon between organization and tournament director.
Brand the inside of the Allianz Championship Volunteer Headquarters, Have
your company name/logo on all volunteer shirts, hats, jackets and featured in
the volunteer handbook. A portion of this sponsorship will underwrite 50% of
the volunteer uniform fee.
The Annual Allianz Championship Family Day offers a fun bounce house, face
painting, contests and games presented by Don Law Golf Improvement
Center, and Championship Player Autographs. There will also be Celebrity
Mascots from the Miami Heat, Miami Dolphins, Florida Marlins, and Florida
Panthers. You can even sign your name in paint on a brand new Lexus! Fans
love coming out to enjoy this fun filled day on Championship Saturday.
Wine connoisseurs and golf enthusiasts will get the chance to taste delicious
reds and whites from private wine collections of golf pros' own vineyards as
well as legendary vineyards around the world while enjoying delectable bites
and benefiting the Boca Raton Regional Hospital all at the same time. This
new exclusive setting is taking place Saturday February 11, 2012 from 2pm -
5pm between the Driving Range and 18th Green. This unique experience
draws an impressive group of both wine and golf lovers.
This event gives women of all skill sets a chance to play 9 holes with a PGA
Champions Tour Player during the week of the Allianz Championship. Players
are encouraged to continue playing all championship holes. This fun-filled day
includes a private clinic hosted by a PGA Champions Tour professional, lunch,
and a fabulous gift package. This fun Women’s day only is an experience like
no other. Leave the men at home and reserve your foursome today!
Women’s Executive Pro-Am
Golf & Wine Experience Sponsor
Family Day Sponsor
Volunteer Sponsor
Tournament Day Sponsor
SPONSOR OPPORTUNITIES
Exhibitor Tents are one of the best ways to get your product, service or current
promotion in front of the Allianz Championship audience, located at the main
entrance of the championship gates, all spectators will pass by your booth
before entering the grounds of tournament play. Your 10’x10’ booth will
include tables, chairs and linens. This direct marketing is extremely effective
by give-a-ways, lead generation, contests, etc. .
Expo Booth Sponsor
What is better than mobile branding? Not only will your company’s logo be
picked up by the Golf Channel’s live coverage, but it will also be in front of
80,000 spectators all week long. Your company logo will be placed on 78
PGA Champions Tour professionals’ golf carts throughout the week of
championship play.
Golf Cart Sponsorship Day Sponsor
The putting green is a central location where fans come to watch their favorite
players warm up. The “Official Putting Green Sponsor” will have prominent
signage at this high spectator traffic area.
Putting Green Sponsorship
A highly visible on-course advertising vehicle is our championship driving
range. The driving range is a common area for spectators to visit prior, during,
and after championship play. You have the ability to brand your company and
take ownership of this championship driving range throughout the week.
Driving Range Sponsorship
How is your organization viewed in the community? This sponsorship is a
blend of hospitality, branding, and tickets showing the community your
organization supports local events. Utilize this sponsorship for recognizing key
employees or accounts, networking/business or relationship development.
Community Partner Sponsorship
Sponsor one of several tournament update screens and a panel on our
12’ x 16’ jumbotron. This video board faces the 18th green and all corporate
skyboxes. The tournament update screens are picked up by the TV cameras
multiple times a day and are viewed around the world on the Golf Channel.*All media buys are mutually agreed upon between organization and tournament director.
Video Board Panel Sponsor
Boca Raton
Regional Hospital
BENEFICIARY
Serving the community since 1967, Boca Raton Regional Hospital has 400 beds and more than 700 primary
and specialty physicians with privileges. Areas of expertise include cancer, cardiovascular disease and surgery
and women’s health. Proceeds from this year’s Allianz Championship will support the Ron & Kathy Assaf
Center for Excellence in Nursing at Boca Raton Regional Hospital. With our country facing a nursing shortage of
unheard proportions, this initiative becomes an extremely important tool. Our mission is to attract and retain the
highest caliber nursing staff in the country, help our nurses discover a myriad of personal and professional
opportunities and provide scholarship opportunities to support their professional growth. For almost half a
century, philanthropy has been an integral component of Boca Raton Regional Hospital’s success. Today,
community support is more important than ever. For more information about the foundation and fundraising
initiatives that support the mission of Boca Raton Regional Hospital, please call 561-955-4142.
This is branding for your company with the right cause. Be a part of our Birdies Fore Charity program and make
an impact in the community, as well as get your business name out there for a great day of golf, charity and
community. Birdies Fore Charity is a program endorsed by the PGA Tour and allows local charities to utilize a
PGA Tour event to raise additional funds with 100% going back to charity.
Birdies Fore Charity
Allianz Championship also supports:
• Big Brothers Big Sisters
• Broward County Sports Hall of Fame
• American Cancer Society
• Cystic Fibrosis Foundation
• Just World International
• George Snow Scholarship Fund
• Palm Beach Garden Police Explores
• Florida Marlins Foundation
• The First Tee of the Palm Beaches
• Habitat for Humanities of South Palm
Beach County
• Boy & Girls Club of Broward County
• Take Stock in Children
• 4 KIDS of South Florida
• Boys & Girls Club of Palm Beach
County
• 4 Children's S.A.K.E
• Boca Raton Police Athletic League
• Boca Helping Hands
• Autism Society of Broward
International: Televised Live on the Golf Channel
Golf Channel is currently available in 83 million homes.
Golf Channel has the most affluent viewer profile of any
ad-supported cable network.
Miami / Fort Lauderdale: ABC 10
Palm Beach County: NBC 5
TV
MEDIA PARTNERS
Sirius XM
98.7 Gater
Kool 105.5
93.9 MIA
105.9 WBGG
Radio560 WQAM
610 WIOD
940 WINZ
760 ESPN
1290 WJNO
Sun Sentinel
Palm Beach Post
Miami Herald
Tee Times
South Florida
Business Journal
Newspapers
GolfWeek
Boca Magazine
Boca Observer
MagazinesParkland Magazine
Boca Tribune
Delray Magazine
Websites: BocaNews.com | BocaMag.com | BocaTribune.com
Golfweek.com | PGATOUR.com | AllianzChampionship.com
Online
CONTACT INFORMATION
Executive Director Hollis Cavner
Tournament Director Ryan Dillon
Tournament Manager Ariana Dominguez
Tournament Coordinator Danielle Husby
Operations Director Sam Bakke
Corporate Sales Anthony Greco
Corporate Sales Jackie Langer
Volunteer Coordinator Anne Jenkins
Media Director Rene Nunez
Public Relations Kaye Communications
Website: www.all ianzchampionship .com
Toll Free: 8 0 0 - 2 4 1 - G O L F ( 4 6 5 3 )
Telephone: 5 6 1 - 2 4 1 - 4 6 5 3
Fax: 561-241-4658