10 Things you should know about Crowdsourcing
fromHubbubideas
Jason Burrows & Nick Wright
• Founders of Hubbubideas• Crowd sourcing platform – Crowdworks• “A better way of generating new ideas”• Open innovation through a community• Wisdom of the crowd
Crowdsourcing
WikipediaOutsourcing tasks to a group of people or a community through an open call for contributions
Picture this
The Mountain Bike – Great Crowdsourcing Example
#1: Be open
• It pays to be open. • Resist thinking how to limit people’s
involvement and their contribution• Practice ‘publicness’ – a key attribute of
success• Collaboration out trumps control
#2. Keep it simple
• Make it clear what you’re looking for• Single focus – multiple initiatives• You donate, comment or vote and the
platform does the work on your behalf
#3. Co-creation
• Co-creation is a form of market research• Bold creators• Fine Tuners• 1:10:89 rule• Listen in – all the time
#4. Moderate
• It pays to moderate – not control• Appoint a community manager to moderate, feedback and encourage the process• Confer status on ideas• Influence the direction but not the outcome
#5 Shout about it
• Support contributors by allowing them to market their involvement
• Link to external feeds - Facebook and Twitter feeds
• Take interesting ideas and put them out there for further debate
#6 Let the voting do the talking
• Votes are positive and negative reactions to what’s being proposed
• See the aggregate score as a piece of market research
• Ideas that resonate most rise up the ideas tree
#7 Outside the box is good
• Beware the redundancy of knowledge• Breakthrough innovation comes from inviting
in totally new points of view • Trust in the wisdom of the crowd
#8 All for love?
• Reward contribution in a way that’s appropriate
• Reputation, reputation, reputation• Profile participants and establish a system
that rewards them over time• A financial incentive is still a big motivator
#9 Show that it works
• Sign-up from the start to support the outcome
• Letting go pays bigger dividends than hanging on (to control)
• At the very least you’ll end up with valuable co-created market research which tells you what not to do
#10 Keep it going
• Offer people streams of new involvement opportunities
• Make crowdsourcing a cross platform activity• It’s a conversation so keep talking • Embrace participation, embrace the ideas
until they embrace (and trust) you
From the Hubbubideas Team
[email protected]@hubbubideas.comFollow:http://www.twitter.com/hubbubideashttp://www.twitter.com/jasonrburrowshttp://www.twitter.com/nickjwright