10 Things you should know about Crowdsourcing

fromHubbubideas

Jason Burrows & Nick Wright

• Founders of Hubbubideas• Crowd sourcing platform – Crowdworks• “A better way of generating new ideas”• Open innovation through a community• Wisdom of the crowd

Crowdsourcing

WikipediaOutsourcing tasks to a group of people or a community through an open call for contributions

Picture this

The Mountain Bike – Great Crowdsourcing Example

#1: Be open

• It pays to be open. • Resist thinking how to limit people’s

involvement and their contribution• Practice ‘publicness’ – a key attribute of

success• Collaboration out trumps control

#2. Keep it simple

• Make it clear what you’re looking for• Single focus – multiple initiatives• You donate, comment or vote and the

platform does the work on your behalf

#3. Co-creation

• Co-creation is a form of market research• Bold creators• Fine Tuners• 1:10:89 rule• Listen in – all the time

#4. Moderate

• It pays to moderate – not control• Appoint a community manager to moderate, feedback and encourage the process• Confer status on ideas• Influence the direction but not the outcome

#5 Shout about it

• Support contributors by allowing them to market their involvement

• Link to external feeds - Facebook and Twitter feeds

• Take interesting ideas and put them out there for further debate

#6 Let the voting do the talking

• Votes are positive and negative reactions to what’s being proposed

• See the aggregate score as a piece of market research

• Ideas that resonate most rise up the ideas tree

#7 Outside the box is good

• Beware the redundancy of knowledge• Breakthrough innovation comes from inviting

in totally new points of view • Trust in the wisdom of the crowd

#8 All for love?

• Reward contribution in a way that’s appropriate

• Reputation, reputation, reputation• Profile participants and establish a system

that rewards them over time• A financial incentive is still a big motivator

#9 Show that it works

• Sign-up from the start to support the outcome

• Letting go pays bigger dividends than hanging on (to control)

• At the very least you’ll end up with valuable co-created market research which tells you what not to do

#10 Keep it going

• Offer people streams of new involvement opportunities

• Make crowdsourcing a cross platform activity• It’s a conversation so keep talking • Embrace participation, embrace the ideas

until they embrace (and trust) you

From the Hubbubideas Team

ContactJason.burrows@hubbubideas.comNick.wright@hubbubideas.comFollow:http://www.twitter.com/hubbubideashttp://www.twitter.com/jasonrburrowshttp://www.twitter.com/nickjwright