新编龟兔“赛跑” 从电信视角来看
views foods
other places
WHERE TO GO ?
LET ' S HAVE A SHOW
OPERATOR CP&SP
information machine
the only way to
VS 1
RABBITS' NEEDS TORTOISRS' NEEDS
just go to end point
champion
views
food
I tell you what you can do!OPERATOR
USER
limit to the machine
I tell you what you can provide!
CP&SP
how to use??
vs 2
It's so easy!!
views
food
I can do everythingwhat i want toOPERATOR
It depend on users' bility
I am sorry , i can't control themCP&SP
My god! where is the
profits??
Who can teach me how to use it??
I must find a newproduct and Marketing model
OPERATOR
I can "dance" in users' hand and "sing" for CP&SP
vs 3
meets every aspects
Tell me what can i provide for you??
I can prividea platform for you!
Tell me what can i get from you??
for the CP&SP
BENEFITS FOR ALL OF THEM
for users
for the operator
TO FIND WAHT USERS NEED--- box of needsSingle-demand
Diversity-demand
Rational-demand
To review the marketing model
• 传统电信时代:终端傻瓜 + 网络智能• 互联网时代: 终端智能 + 网络傻瓜• 移动互联网时代:• 终端有限智能 + 网络有限智能
= 良性平台运作
Enlightenment :• 努力进行平台构建• 移动互联网不是互联网• 电信运营商要转变观念• 多方共赢才是最好的结局
Thank you !
•作业一《龟兔赛跑》:• 负责人:李杰• 资料搜集:葛亮,王媛媛,莫觅达• 故事编撰:李杰,葛亮• PPT 制作:苏倩• 演讲人:李杰•作业二《与朝鲜人做生意》:• 负责人:张凯• 编写者:张凯,王青,朱珠•学号在首页