新编龟兔“赛跑” 从电信视角来看

views foods

other places

WHERE TO GO ?

LET ' S HAVE A SHOW

OPERATOR CP&SP

information machine

the only way to

VS 1

RABBITS' NEEDS TORTOISRS' NEEDS

just go to end point

champion

views

food

I tell you what you can do!OPERATOR

USER

limit to the machine

I tell you what you can provide!

CP&SP

how to use??

vs 2

It's so easy!!

views

food

I can do everythingwhat i want toOPERATOR

It depend on users' bility

I am sorry , i can't control themCP&SP

My god! where is the

profits??

Who can teach me how to use it??

I must find a newproduct and Marketing model

OPERATOR

I can "dance" in users' hand and "sing" for CP&SP

vs 3

meets every aspects

Tell me what can i provide for you??

I can prividea platform for you!

Tell me what can i get from you??

for the CP&SP

BENEFITS FOR ALL OF THEM

for users

for the operator

TO FIND WAHT USERS NEED--- box of needsSingle-demand

Diversity-demand

Rational-demand

To review the marketing model

• 传统电信时代：终端傻瓜 + 网络智能• 互联网时代： 终端智能 + 网络傻瓜• 移动互联网时代：• 终端有限智能 + 网络有限智能

= 良性平台运作

Enlightenment ：• 努力进行平台构建• 移动互联网不是互联网• 电信运营商要转变观念• 多方共赢才是最好的结局

Thank you !

•作业一《龟兔赛跑》：• 负责人：李杰• 资料搜集：葛亮，王媛媛，莫觅达• 故事编撰：李杰，葛亮• PPT 制作：苏倩• 演讲人：李杰•作业二《与朝鲜人做生意》：• 负责人：张凯• 编写者：张凯，王青，朱珠•学号在首页