7/23/2019 [YRC] Nng cao nng lc cnh tranh sn phm sa ca cc doanh nghip Vit Nam trn th trng ni a

1/92

;

OB AB

OB AB %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% ;

JKE@ OB BB FEL FGX %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% :

JKE@ OB BB ZSGZ ZZ %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 8

AG OX %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 3

;%Ze` bt z`gz bk zg %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 3

6%Zel {xke el`ge bx %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%

7/23/2019 [YRC] Nng cao nng lc cnh tranh sn phm sa ca cc doanh nghip Vit Nam trn th trng ni a

2/92

6

B@EL GG> Z@B ZVEL EEL AB BE@ ZVKE@ RE T@O RK

FZ BEL Z@B BK BB JIKE@ EL@GT SGZ EKO ZVE Z@

ZVEL EG K %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 60

;%M`g {xz s ze` `e` t`z zvge mge` jike` bk oz r jike` el`gt mge`

jike` rk zg Sgz Eko %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 60

;%;% Bb jike` el`gt Sgz Eko %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 60

;%;%;% Bel zw bt`e rk Sgz EkoSgekogam %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 60

;%;%6% Bel zw bT`e rk @ Eg@keigogam %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 67

;%6% Bb jike` el`gt age jike` s jike` el`gt eb elig%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 24

;%6%;% Bel zw Z`b t`o s eb lgg m`z Jxzb` Akjw Sgz Eko %%%%%%%%%%%%%%%%%%%%%%%%%%%% 24

;%6%6% Bel zw ZE@@ Jge` Jel Ohkj Ni`erie %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 2;

6%Z`b zvel eel ab be` zvke` bk bb re t`o rk fz bel z`b Sgz

Eko %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 2;

6%;% S lg b %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 26

6%6% S b`z ael re t`o %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 20

6%2% S t`el z`b {xel f re t`o %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% ::

6%:% S `iz el bk bb me` t`e t`g %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% :0

6%8% S z`el `gx %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 84

2%e` lg b`xel seel ab be` zvke` bk ele` rk s oz `el rk fz

bel z`b zg Sgz Eko %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 8:B@EL GGG> LGG T@T EEL BKI EEL AB BE@ ZVKE@ RE

T@O RK FZ SGZ EKO ZVE Z@ ZVEL EG K %%%%%%%%%%%%%%%%%%%%%%%%%%% 8

7/23/2019 [YRC] Nng cao nng lc cnh tranh sn phm sa ca cc doanh nghip Vit Nam trn th trng ni a

3/92

2

;%2% e` `el t`z zvge %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 34

6%F {xwz z`e` bel bk oz r z`el `gx eg zgel z` lgg s fg `b

mge` el`go b`i bb jike` el`gt Sgz Eko %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 3;6%;% F {xwz z`e` bel bk oz rz`el `gx eg zgel z`lgg %%%%%%%%%%%%%%%%%%%%%%%% 3;

6%6% Fg `b mge` el`go b`i bb jike` el`gt Sgz Eko %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 36

2%Oz r mge el` s lgg t`t eel bki eel ab be` zvke` re t`o rk

fz bel z`b bk bb jike` el`gt Sgz Eko zve z` zvel eg k %%%%%%%%%%%%%%%%%% 3:

2%;% Lgg t`t zt`k E` eb %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 3:

2%6% Lgg t`t zt`k jike` el`gt %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%

7/23/2019 [YRC] Nng cao nng lc cnh tranh sn phm sa ca cc doanh nghip Vit Nam trn th trng ni a

4/92

:

JKE@ OB BB FEL FGX

Fel ;> Oz rzgx b`xe sz`e` t`e s `o ael b`z jge` jel zviel

e`o re t`o rk fz je` b`i zv z4/ 3 z`el zxg %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% ;6

Fel 6> Oz rzgx b`xe sz`e` t`e s `o ael b`z jge` jel zviel

e`o re t`o rk fz je` b`i zv z3/ ;6 z`el zxg %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% ;2

Fel 2> Z` t`e z`hi jike` z`x bb `el rk fz bel z`b lgkg ie 6443

6447 (e s (' %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 62

Fel :> Lg rk bk oz re`e `gx rk fz bel z`b zve z`zvel `ge ekw

%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 26Fel 8> [xw `ib` t`z zvge bb re t`o rk lgkg ie 64;86468 %%%%%%%%%%%%%%% 80

Fel 3> [xw `ib` t`e fbel rxz b`fge bb re t`o rk z`hi 3 sel ae`

z`(e s> zvgx az'%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 87

Fel [xw `ib` t`z zvge zie ele` rk lgkg ie 64;86468 %%%%%%%%%%%%%%%%%%% 34

Fel 0> Ri re` z`xrxz e`t m`x rk bk Sgz Eko sg oz reb %%%%%%%%%%%%%% 33

Fgx ;> Rael f rk zg Sgz Eko s re ael rk zg re pxz `el eo

lgkg ie 644864;: ccivhbkrz> b ze`' 6:Fgx 6> Jike` z`x rk fz bel z`b z`hi `e` z`b t`e t`g lgkg ie 6443

64;4 (e s (' %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% :0

7/23/2019 [YRC] Nng cao nng lc cnh tranh sn phm sa ca cc doanh nghip Vit Nam trn th trng ni a

5/92

8

JKE@ OB BB ZSGZ ZZ

Sgz zz Ze zgel Ke` Ze zgel SgzEABZ Eel ab be` zvke`

JE Jike` el`gt

JESE Jike` el`gt Sgz Eko

ZBSE Zgx b`xe Sgz Eko

Bzw Bel zw

ZE@@ Zvb` e`go `x `e

HOG Hxvioiegzhv Gezhvekzgieka

FOG Fxrgehrr Oiegzhv Gezhvekzgieka

BKB Bijhp Kagohezkvgxr Bioogrrgie

LRILhehvka Rzkzgrzgbr Iccgbh ic

SghzekoZel bb Z`el m Sgz Eko

CKICiij kej Klvgbxazxvh

Ivlkeg~kzgie

Z b`b Ael z`b z` lgg

\ZI \ivaj Zvkjh Ivlkeg~kzgie Z b`b Z`el og z` lgg

KCZK KRHKE Cvhh Zvkjh KvhkM`x sb ox jb` z ji

KRHKE

SRKZZT S rge` ke zie z`b t`o

7/23/2019 [YRC] Nng cao nng lc cnh tranh sn phm sa ca cc doanh nghip Vit Nam trn th trng ni a

6/92

3

AG OX

;% Ze` bt z`gz bk zgZ`g g mge` z `g e`t ovk b`i bie elg e`el b `g b`k zel b

eel bki b`z ael bxb rel% Se rb m`h zviel bxb rel `ge g elw ekw

lg zv z`e` oz zviel e`el se b {xke zo `el x fg bie elg

oz oz b ze `el oz bxb rel sz b`z w `e! zge el`g `e e`bb

z`e` zx m`ik `b m z`xz! oz m`b ag t`g le` b`x e`el zb el zgx bb ji

e` `el bk b`e` r t`z zvge sg zb b`el oz%

A oz re t`o b lg zvjge` jel bki! z ax rk b big a oz aigz`b t`o z`gz wx% Rk a aig z`b xel b fgz! bxel bt e`gx b`z jge` jel

s b og sz`o elie% Sg e`el bel jel z`e m! rk t el e`x bx jge`

jel b`i og ak zxg sg e`el ob b` m`b e`kx% Rk b r jel vel vg

zve zie z` lgg! a oz `el t` fge! b z` xel z`el pxwe! age zb! j jel

sg `e` z`b el lg elw bel zge ag% Z`w b zo {xke zvel bk sgb r

jel rk e` oz fge t`t z`xe zge fi s s eel bki rb m`h! e`x bx

s rk zve z`zvel Sgz Eko elw bel zel bki! b fgz a oz `el rk fz%Fe be` bb JESE! zve z`zvel rk fz Sgz Eko `ge ekw b r z`ko lgk bk

vz e`gx z`el `gx e zeb elig e` PI @e [xb'! Ohggng E`z Fe'!

Kffizz @ik M' Zo e` `el bk bb z`el `gx ew zg elg zgx jel

Sgz Eko a m`el e`s b zb el zvb zgt e eel ab be` zvke` EABZ'

bk bb re t`o e z bb jike` el`gt JE' zviel eb% oz `el rk fz

bel z`bjel re t`o b x zge re pxz e`zj z`e` t`e jge` jel

m`el b e`gx m`b fgz! elg zgx jel Sgz Eko se b px `el z`b` oxk

e`el re t`o b pxz p zeb elig sg lg z`e` vz bki% gx b`i z`w

z`el `gx rk Sgz Eko se b`k z`b r b b s zv sel b`b elkw zve

b`e` z`zvel eg k bk oe`% oz `el rk Sgz eg b`xel `kw rk fz eg

vgel b z` be` zvke` `gx {xs z`x `z elg zgx jel! bb JE be t`g b

e`el fge t`t eel bki EABZ bk re t`o bk oe` zve b rgx mge s

elxe ab bel e` og zvel mge` jike`% el z`g bel a oz z`b` z`b

7/23/2019 [YRC] Nng cao nng lc cnh tranh sn phm sa ca cc doanh nghip Vit Nam trn th trng ni a

7/92

zi b jx e vgel

s m`el e` s zv zve z`zvel eg k%

Z e`el a ji zve! ak b`e jel re t`o ge `e` e`z bk oz `el rk!

e`o {xwz e` b`e zg Eel bki eel ab be` zvke` re t`o rk fz

bel z`b bk jike` el`gt Sgz Eko zve z zvel eg k ao eg jxel

el`ge bx%

6% Zel {xke el`ge bxRk a oz ele` re t`o vz b zgo eel zg Sgz Eko! zxw e`ge r t`z

zvge bk ele` ag m`el b e` m sel% Ze` e z`g go ew! b m`

e`gx bel zve` el`ge bx s EABZ bk ele` rk zg Sgz Eko! zviel b`wx a bb fg zgx axe! m`i axe zz el`gt g `b s axe se z`b r% B z` m

e oz r el`ge bx rkx> T`o Oge` Zxe 6443'EABZ bk bel zw b t`e

rk Sgz Eko Sgekogam! axe se z`b r [xe zv mge` jike`! g `b Mge` z

Z`e` t` @ B` Oge`= s @iel @gx Z`i 64;4'

! axe se z`b r [xe zvmge` jike`! g

`b Mge` z {xb je! bel e`el bel zve` el`ge bx s bb wx z b e`

`el e EABZ zviel ele` rk Sgz Eko e` fg zvb` Z`z lg z`zvel rk

zviel zt b` Z`el Og 6448'= Elxwe T`b Z` 644:'Z`b zvel s e`el

lgg t`t b` wx e`o eel bki `gx {x mge` z zviel re pxz mge` jike` rk f

zg @ Eg! axe e zge r! g `b Eel El`gt G

2% g zel s ob zgx el`ge bxg zel el`ge bx a EABZ re t`o rk fz bel z`b bk bb JESE

zve z`zvel eg k% Zve b rt`e zb` s e` lg z`b zvel EABZ re t`o

rk fz bel z`b zbb JESE! e`o `el zg ob zgx k vk e`el lgg t`t

lgt eel bki m` eel be` zvke` bk bb re t`o okel z`el `gx Sgz

Eko bel e` eel bki s z` s pw jel z`el `gx rk fz Sgz Eko zve z`

zvel%

:% T`el t`t el`ge bxFg el`ge bx b r jel s m z`k oz r mz {x el`ge bx bk bb zg

sEABZ zvb t`e zb` s e` lg% el z`g! e`o bel zge `e`

7/23/2019 [YRC] Nng cao nng lc cnh tranh sn phm sa ca cc doanh nghip Vit Nam trn th trng ni a

8/92

0

el`ge bx z`hi t`el t`t zo mgo s z`x z`t zg agx z bb lgi zve`! rb`!

fi! Gezhvehz! bb fi bi zel `t s b`xwe ele` p a! ak b`e e`el

z`el zge be z`gz s t`e zb`! zel `t ag bb z`el zge bel e` r agx t`b

s b`i bel zb el`ge bx%

8% T`o sg el`ge bx- S oz m`el lgke! bel zve` el`ge bx zt zvxel si z`zvel rk fz bel

z`b zg Sgz Eko% JESE w b `gx a JE ;44( se Sgz Eko% Re t`o

bk bb `el rk eb elig! bb bel zw age jike` sg Sgz Eko! bb bel zw b

g a t`e t`g Sgz Eko b`b k si ri re`! m`el z`xb t`o sg

el`ge bx%- S oz z`g lgke! bel zve` el`ge bx e` lg EABZ bk bb re t`o rk fz

bel z`b zviel m`iel 3 eo zvag w 6448 64;;'! z vk lgg t`t b`i

lgkg ie zg 64;664;:'%

3% Mz {x el`ge bx jmgeJk zve b rzo `gx! t`e zb` EABZ re t`o rk fz bel z`b bk bb

JESE zve z`zvel eg k! e`o el`ge bx oiel oxe z`x b oz fe fi

bi zel `t sg jg m`iel

i e` lg b EABZ bk re t`o rk fz Sgz Eko z` zvel zviel

eb `ge ekw e` z` ei

i Z e`el `e b`! zo ag lgg t b`i bx `g> be ao l eel bki

EABZ s w oe` z`el `gx rk fz Sgz Eko

Zel {xke b`xel seel ab be` zvke` bk re t`o rk fz

bel z`b

B`el GG> Z`b zvel eel ab be` zvke` re t`o rk fz bel z`b bk

bb jike` el`gt Sgz Eko zve z`zvel eg k

B`el GGG> Lgg t`t eel bki eel ab be` zvke` bk rk fz Sgz Eko

zve z`zvel eg k

7/23/2019 [YRC] Nng cao nng lc cnh tranh sn phm sa ca cc doanh nghip Vit Nam trn th trng ni a

9/92

7

B@EL G> ZEL [XKE B@XEL SEEL AB BE@ZVKE@ BK RE T@O RK FZ BEL Z@B

;% E`el m`g ego b fe Be` zvke`

Z`hi zge z`xz el mge` z `b> Be` zvke` a x zvke` g at lgk bb

zt ie `kw {xb lgk% Be` zvke` ew rge` m`g `kg fe `kw e`gx fe b lel lge`

aw z` o m`el t`g kg bel b z`lge` b%

Z`hi e` mge` z `b K% Okvr`kaa> Be` zvke` a `ge zel o oz elg

ew lke` xk sg oz elg m`b! b fgz a m`g fe `ib oxk oz z`l ! el

z`g z`xz el be` zvke` le age sg bg px! e b `gx a oz t`e el m

bk r b` m s jel jel g sg t`b ag bk e`el elg m`b%

Z`hi M%Okvp> Be` zvke` z fe b`el`k a rlke` xk! x zvke` lkw lz

lgk bb e` z fe e`o lge` lgz e`el gx mge z`xe ag zviel re pxz s

zgx z``el `k z`x ag e`xe rgx elb`%

Be` zvke` a oz `ge zel mge` zp `g t`b zt% Zviel fz mae` sb

ei bel x b r be` zvke` fg m`el b be` zvke` r m`el b rge` ze s t`zzvge% B`i e ekw b vz e`gx m`g ego s be` zvke` b k vk! zxw el

zve e`gx t`el jge m`b e`kx pho pz! e`e b`xel bb {xke go x `el

zg e` el`k be` zvke` e` a oz r lke` xk! x zvke` lkw lz lgk bb b`

z` mge` jike` zve z`zvel zgx z` re t`o `el `k s jb` s' e`o lge`

b e`gx ag z` e`z zve z`zvel bel e` z`x b ag e`xe bki e`z z`el

{xk sgb el jel bb t`el e! b`ge ab `kw bb zge f m`ik `b m z`xz

e`o zi vk e`el re t`o ob eel rxz s `gx {x e`z%

Eel ab be` zvke`

Be` zvke` jge vk el el`k sg sgb t`g b elg be` zvke` oe` `ib

wx! re t`o b m` eel be` zvke` oe` `ib wx% M` eel be` zvke`

b`e` a rb be` zvke` `kw be b lg a EABZ%

Re t`o rk fz bel z`b

7/23/2019 [YRC] Nng cao nng lc cnh tranh sn phm sa ca cc doanh nghip Vit Nam trn th trng ni a

10/92

;4

Rk fz bel z`b a aig re t`o rk fz z`kw z` rk o! b t`k b` z`hi

bel z`b b fgz zxe z`hi e`el zgx b`xe sjge` jel! w jel b`z

be z`gz b`i rzel zvel s t`z zvge zg x s z` b`z s zv zx bk zv zviel

e`el z`el x g ;% Bb aig rk fz bel z`b z`el b b`gk z`hi ak zxg

zv ho! t` fge a bb ak zxg> 43 z`el! 3;6 z`el! ;623 z`el zxg! zve 2

zxg%

Eel ab be` zvke` bk re t`o rk fz bel z`b

Jk zve e` el`k s EABZ! b z` `gx EABZ bk re t`o rk fz bel

z`b a m`eel re t`o rk fz bk oz JE ei b zgx z` e`ke` b`el

zviel m`g b e`gx re t`o bel aig bk bb JE m`b bel b fw fe zve z`zvel%

6% E`el zgx b` e` lg eel ab be` zvke` bk re t`o rk fz belz`b

Fe b`z bk re t`o! rge` vk a t`b s e`x bx zgx jel! re t`o ew

b be` zvke` b sg re t`o m`b `kw m`el z` m`el b` t` z`xb si fe

z`e re t`o o rkx bel se a r ak b`e bk elg zgx jel% g zel b

oxk fe zve z` zvel m`el b` a oz r aig re t`o o a oz z` zvel

bxel bt `el `kjb` s vel ae! k jel% Fe be` ! g zel m`b` `el

zve z`zvel m`el zt zvxel oz e`o elg e`z e` o pxz `ge zz b

og ak zxg! z zv ho! z`ke` z`gx ege! e elg zvxel ege s elg lg% Eg

bb` m`b! EABZ bk re t`o fki lo bb b` zgx z`xe zw b ag b`i elg

zgx jel s ji elg zgx jel {xwz e`% S sw zw sg zel aig re t`o `kw

g zel oxk `el z` e`el zgx b` e` lg EABZ bk re t`o ag b r

gx b`e` m`b e`kx b`i t` `t sg zel t`e ie z`zvel%

T`o sg zg bt e EABZ re t`o rk fz bel z`b bk bb JESE

zve z`zvel eg k% Zve b rt`e zb` e`el wx ze` `el e EABZ bk

re t`o eg b`xel! e`o el`ge bx pge b k vk oz r zgx b` e` lg

EABZ bk re t`o rk fz bel z`b z`hi zo e`e z`b bk e`o zviel {x

zve` el`ge bx se % Zxw b`k z` t`e e` b zie jge og m`k be` bk

; Bijhp Rzkejkvj

7/23/2019 [YRC] Nng cao nng lc cnh tranh sn phm sa ca cc doanh nghip Vit Nam trn th trng ni a

11/92

;;

se ! riel e`el zgx b` ew bel t`e ei t`e e` b g zel el`ge

bx o zg kel `el zg! a EABZ re t`o rk fz bel z`b bk bb

JESE sg bb zgx b` s b`z ael! fki f bk re t`o! xw ze z`el `gx!

elxe lb pxz p! lg b! me` t`e t`g! s bb` z`b zgt be z`zvel bk re

t`o%

6%;% Zgx b` s b`z ael

Re t`o oxe be` zvke` b zvb `z t`g b b`z ael% Og re t`o

b oz b` zgx b`z ael vgel fgz! oz r re t`o b e`gx b ze` b z` b

e`gx b` zgx b`z ael% Sw b`z ael re t`o a l9 B z`e` el`k a

ob bk oz zt `t bb b ze` bk re t`o! ex zt `t bb b ze` aoz`k oe b e`x bx bk m`b` `el z` re t`o b big a b b`z ael% Eg

jxel bk b`z ael re t`o fgx `ge `kg oz a zve` m z`xz bk re t`o

s oz mge` z% Zve` m z`xz lo bb b` zgx s ke zie! s rge`! z`o o!

bel jel! zge jel= oz mge` z z` `ge b`g t` re pxz! b`g t` o fi b`z

ael! b`g t` r jel s b`g t` og zvel% E`e b`xel! b`z ael re t`o

b`x e` `el z {x zve` el`ge bx! z`gz m! zi vk! t`e t`g re t`o! bb

wx z bk fe z`e JE! fe be` a e`el wx z s bel el`! ow ob

z`gz f! m`ik `b m z`xz! elxwe sz agx! og zvel s wx z bie elg% Re

pxz re t`o o fi b`z ael zz m`el b` eel bki EABZ bk re t`o o

be eel bki `gx rxz bk JE! ho ag `gx {x mge` z! r lgx b s xw ze b`i

JE s {xb lgk% Aw b`z ael ao ee zel! z z`b zge b z` z`w bb {xb lgk

b ee mge` z t`z zvge e` E`z Fe! @e [xb! Rgelktivh%%% e` zi vk

b e`el bx b`xwe z`e m s mge` z o b z` lgg t`g m`o t`b%

Oz re t`o rk fz bel z`b b e` lg a b b`z ael ex t el

b e`el b` zgx e`z e`% S b` zgx bo {xke>

i Ox rb> z ox zvel rk e ox mho e`z

i Og s> z`o elz b zvel bk rk fz! m`el b og s a

i Zvel z`g> jel fz! el e`z! m`el f se bb! m`el b zt b`z a

el sg 2 e`o g zel bk rk fz bel z`b! BKB pw jel bb fe zgx

b`xeBijhp Rzkejkvj {xw e` z`e` t`e s `o ael bb b`z jge` jel zg

7/23/2019 [YRC] Nng cao nng lc cnh tranh sn phm sa ca cc doanh nghip Vit Nam trn th trng ni a

12/92

;6

z`gx be b zviel rk fz! b fgz a rk fz bel z`b je` b`i zv% [xk bb eo!

e`el fe zgx b`xe ew b rk g! `ie z`ge e`o k vk e`el zgx

b`xe t` `t `e b`i r t`z zvge bk zv b s z` b`z s zv zx% Pge b zvb`

je oz r b`zgx jge` jel z`hi Bijhp Rzkejkvj zg bb fel rkx%

Fel ;> Oz rzgx b`xe sz`e` t`e s `o ael b`z jge` jel zviel

e`o re t`o rk fz je` b`i zv z4/ 3 z`el zxg 6

6 Bijhp Rzkejkvj

7/23/2019 [YRC] Nng cao nng lc cnh tranh sn phm sa ca cc doanh nghip Vit Nam trn th trng ni a

13/92

;2

Fel 6> Oz rzgx b`xe sz`e` t`e s `o ael b`z jge` jel zviel

e`o re t`o rk fz je` b`i zv z3/ ;6 z`el zxg 2

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14/92

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7/23/2019 [YRC] Nng cao nng lc cnh tranh sn phm sa ca cc doanh nghip Vit Nam trn th trng ni a

16/92

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7/23/2019 [YRC] Nng cao nng lc cnh tranh sn phm sa ca cc doanh nghip Vit Nam trn th trng ni a

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24/92

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27/92

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28/92

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7/23/2019 [YRC] Nng cao nng lc cnh tranh sn phm sa ca cc doanh nghip Vit Nam trn th trng ni a

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24

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7/23/2019 [YRC] Nng cao nng lc cnh tranh sn phm sa ca cc doanh nghip Vit Nam trn th trng ni a

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22

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m`el b` vgel bb `el rk elig el aiz eel bt re t`o b z`e` e`el

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23

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fb` bx s bb aig xel z` m`b! o zv ho ag a g zel j fe` `el e`z%

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::

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zgt zg zo a elg pho {xel bi t`z g t`z ag e`gx ae'% Rk fz bel z`b

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rk elig z` w ag a fz ag g sg m`eel fz t` bk rk eg% z`zvel

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t`z zvge zve zz b bb sel rge` z`g bk Sgz Eko! zxw e`ge m`x sb el Eko

F se a sel zt zvxel rael f ae e`z ji b e`el gx mge k a z`xe ag

t` `t sg sgb b`e exg f rk% S sw be t`g ze jel ag z` ew bel sg

e`el fge t`t m`xwe m`b` aki el s ovel {xw o e f rk elxe

elxwe agx bxel bt b z`t el b e`x bx bk bb e` re pxz s elg

zgx jel% Fe be` ! {xw zve` re pxz rk be t`g fi o SRKZZT! eel

bki lg zvjge` jel! zgz mgo eel ael s fi sog zvel rge` z`g%

Zve b rt jel bel el`! z`gz f zge zge! E` eb vk {xke go

zie ele` be t`g m`el elel g og s bg zge bel el` eel bki b`z

ael s k jel `k re t`o! el`ge bx re pxz re t`o og sg b`z ael

bki t el e`x bx zviel eb s pxz m`x% Lgk e`t \ZI sk a b `g sk

a z`b` z`b sg ee mge` z Sgz Eko! ob j zviel e`gx eo {xk jike` z`x

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80

ele` rk se age zb zel fz b`t `gx el bk bxb m`el `iel mge` z zie

bx eo 6440! bb JESE m`el e` b b`el zve z` zvel eg k!

e`el m`el z` t` e`e bb e`e `gx rk zviel eb kel b`x r be` zvke` vz

lkw lz z bb e`e `gx eb elig s oel re t`o rk fz bb JE eg k

kel el zvb elxw b e` oz z` zvel zgx jel bk b`e` oe`% Ji

JESE be t`g vk e`el b`ge ab eel bt re t`o z`hi `el eel zo

b`z ael! bg zge ox o! w oe` bb `iz el pb zge e`o eel bki

EABZ bk re t`o okel z`el `gx Sgz Eko%

Ji {xw o e f rk b`k ae bxel bt re ael rk t el b

e`x bx re pxz s zgx jel! ele` rk Sgz Eko og eo x t`g ze ozm`ie b`g t` vz ae zviel sgb e`t m`x elxwe agx x si zeb elig

re pxz bb oz `el rk zviel eb! b fgz a rk fz% Zvb ze` `e` ! E`

eb m`xwe m`b` bb JE zviel eb x z t`z zvge e f rk zel je z

a z zb elxwe agx zviel eb! lgo je z a rk elxwe agx e`t m`x%

;%6%Ob zgx t`z zvge@el e ob zgx t`z zvge zie ele` rk eg b`xel z`hi `el `ge g!

el f z re pxz elxwe agx e z`e` t`o! eel bki EABZ bk bb JE zviel

eb zz b bb oz `el! zviel `g z`i [xw `ib` t`z zvge ele` rk Sgz

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z` zviel b`ge ab t`z zvge ele`! b fgz `kg se {xw `ib` e f rk s

zt zvxel si bel el`gt b` fge a `kg wx zb z ae `el x% Z`hi

ob zgx t`z zvge bk ele` rk b e` `el e` rkx>

Fel 8> [xw `ib` t`z zvge bb re t`o rk lgkg ie 64;86468 ::

B` zgx e s 64;4 64;8 6464 6468

Rk z`ke`! zgz zvel Zvgx az :04

7/23/2019 [YRC] Nng cao nng lc cnh tranh sn phm sa ca cc doanh nghip Vit Nam trn th trng ni a

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F Ze 3 0 ;4 ;2

T`iokz Ze zvgx az'

Sgb t`e f bel rxz b` fge rk z`hi zel k t`el bel b skg zv vz

{xke zvel fg zw z`hi gx mge k a bk zel sel! {xw o e f b z` m`b

e`kx je e re ael rk re pxz b bel b r m`b fgz% el Eko F s

sel el fel rel @el se a `kg m`x sb b` b`z zviel sgb b`e exg f

rk s re pxz rk zg zve beb% Zviel lgkg ie z 64;;64;8! JE be x

z ovel s x z og zel bel rxz zge` axwe z`o ;%444 ze)elw% E` sw

zviel lgkg ie ew! be x z og z`o 6 jw b`xwe zge` axwe sg bel rxz z:44/344 ze)elw% Sg lgkg ie z 64;36464! zel bel rxz wx bx zel z`o

m`iel 6%444 ze)elw% t el e`x bx zel z`o! be x z og s ovel

2 e` ow sg bel rxz z 344/044 ze)elw% Fb rkel lgkg ie 64;6 6468!

bel rxz bb e` ow zge` axwe be zel z`o ;%:44 ze)elw! k zel bel rxz

bb e` ow zge` axwe ae 6%:;; ele ze)eo sg ob `xw el bel rxz z

m`iel 04(%

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Fel [xw `ib` t`z zvge zie ele` rk lgkg ie 64;86468 :8

B` zgx 64;8 6464 6468

Re ael rk zg re pxz az' ;!7 6!3 2!:Ob zgx z`fe` {xe x elg ; eo

az)elg'6; 6< 2:

Z a rk zg re pxz t el e`x bx

('28 20 :4

Mgo elb` pxz m` x zvgx XRJ' 74;44 ;64;24 ;84644

Zviel e` `el {xw `ib` t`z zvge sel elxwe agx! e eo 6464! r

ael f rk beb rz :63%400 bie s e eo 6468! rael f rk rz

34;%:23 bie% Fe be` ! j mge re ael rk e eo 6464 rz 72:!8 ele

ze s e eo 6468z rz ;%2::!< ele ze% Z`hi e` lg bk bb b`xwe lgk!

ob j zb t`z zvge e f rk eb zk `ge se kel ob m` bki e`el

z`hi jfi! e eo 6464! zel re ael rk f eb zk og t el b 28/

23( s eo 6468 og b`t el b le :4( e`x bx zviel eb% Ji ! bb

b rb` fge rk se t`g t` z`xb b` wx si elxe elxwe agx e`t m`x%

;%2%e` `el t`z zvgeZ`hi [xw `ib` t`z zvge ele` bel el`gt b` fge rk Sgz Eko e

eo 6464! zo e`e 6468! FBel z`el eb zk b`zvel>

T`z zvge ele` z`hi `el `ge g! fe sel! re pxz rb` `e! p a b`z

z`g zvgz ! fi o s rge`! ke zie z`b t`o

Zgt zb x z og s ovel bb b rre pxz re b e`o t el e`x bx

zgx jel zviel eb s je` oz t`e pxz m`x% Fe be` ! be t`g ztzvxel t`z zvge eel ab re pxz rk z`ke` zvel s zgz zvel! rk fz s rk

b`xk% Bb e` ow pw jel og t`g t jel bel el` zge zge! `ge g

re pxz re t`o z zgx b`xe b`z ael bki! k jel s b`el aig s ox

o%

:8 [xwz e` r2277)[/FBZ

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3;

T`z zvge bel el`gt b` fge rk z`hi `el zel je z a r jel elxwe

agx rk zg zviel eb s lgo je z a elxwe agx rk fz e`t elig%

Elig vk sgb t`z zvge bel el`gt b` fge rk t`g le b`z sg sgb t`z

zvge e f rk zviel eb% Bb b rb` fge rk t`g b b`el zve` x z

b z` t`z zvge e f rk! fzv k go pw jel bb e` ow b` fge rk

le sg bb zvxel zo zgx z` re t`o s sel b`e exg f rk zt zvxel%

6% F {xwz z`e` bel bk oz r z`el `gx eg zgel z` lgg s fg `bmge` el`go b`i bb jike` el`gt Sgz Eko

6%;%F {xwz z`e` bel bk oz rz`el `gx eg zgel z`lggSg bie r 644 e` e`t m`x zve beb! z` zvel rk Sgz Eko ovk

b`i elg zgx jel b `g ak b`e s zgx jel bb re t`o rk k jel s

t`iel t`% Z`b z! b z` me oz r z`el `gx zv ee {xhe z`xb sg

elg zgx jel Sgz Eko e` Kffizz! Ohkj Ni`erie!s z` t`e bk e`el

z`el `gx ew! b fgz oz r jel re t`o rk! b`go oz z a vz bki zg

Sgz Eko% B z`! `el rk Kffizz bk @ik M b`go zg `e 24( z` t`e rk fz

Sgz Eko% Sw gx l ao ee r z`e` bel bk bb z`el `gx rk eb

elig elkw zg b`e` z`zvel Sgz Eko9

Kffizz @ik M' a z`el `gx b ab` rax g ;64 eo el`ge bx s mge`

jike` bb re t`o jge` jel! sg jel re t`o k jel! t`b s e`x bx

e`gx g zel z zvr rge` e elg lg! z el`ge bx jge` jel e bb agx

t`t w `b bg z`ge ze` `e` rb m`h bk elg je% Sg t`el b`o `iz el

aw m`ik `b ao zvxel zo b`o rb rb m`h! Kffizz t jel e`el m z`xz

m`ik `b zge z`e e`z bg z`ge b`z ael re t`o! b`o rb rb m`h= k

jel `k re t`o= bko mz zi jel ael zge s t`z zvge fe sel% Sg ag e`xe

20!7 z XRJ zg ;24 re t`o b oz! Kffizz kel a z`el `gx rk fz b k

b`xel e`z Sgz Eko%

Fe be` Kffizz! b oz z`el `gx m`b bel e z @ik M b oz zve z`

zvel rk Sgz Eko s b e`gx lgk e` zge jel! a Ohkj Ni`erie% Ohkj

Ni`erie Exzvgzgiekar a oz bel zw `el x z` lgg sjge` jel b z`e` at

zvb w le ; z` m ji el Hj|kvj Ohkj Ni`erie rel at vk s ze bk el

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bel b jel z b`i ze bk bel zw% Eo ;000! bxb rel bk f zvkg Zhj!

bie bk H% Ohkj Ni`erie! ao si elxw m`e s f m`el ae ae m`g b exg

jel fel b` fe` z`el o t`g exg fel `e `t ex fel ak ob`%

E`gx eo rkx! m b s mge` el`go exg e ew b a lg b`i H% Ohkj zel

t`z zvge ee oz re t`o o elw ekw el x jike` z`x zie z` lgg s

bel z`b rk zvho! b`e` a Heckoga % Elw ekw zve z`zvel Sgz Eko!

bel z`b Heckoga m`el be zv ee pk a sg elg zgx jel Sgz sg jel

re t`o rk {xhe z`xb Heck% Ohkj Ni`erie t`z zvge bb re t`o b`xwe

fgz! b`xwe gx zv bb se z`el lt zviel sgb `t z`x jge` jel zv ho%

gx el eg a j jel re t`o b`xwe fgz ew m`el okel ag ag e`xe!e`el se axe a zgx b` zviel r oe` bel zw! b`e` a bxel bt b`i zvho! b

fgz a bb zv ho ob fe` el`go zvel sel zgx `k! oz b `g t`z

zvge fe` z`el! oz m`g x zz t e`z% Zve `z a jel re t`o jge` jel

`el elw sg b`z ael b mgo el`go m`ik `b e`> Heckokok K-%

Heckakb K-! Hecktvi K-! Hecklvi| K-% E`el re t`o ew b b`el oge`

ao rel zviel sgb bxel bt e`el ag b` ax jg b`i r t`z zvge zv ei! z` b`z

s ` oge jb` b`i zvr rge` s zv e`! okel ag oz m`g x zz t s oz

zel akg zg rel `e%Ohkj Ni`erie `ge kel b oz zviel e`el Zvxel zo

el`ge bx s t`z zvge ae e`z z` lgg! sg g el b`xwe lgk jge` jel e`g

m`ik e`gx `e fz m oz bel zw ei m`b% B`e` e`el ko o! bel e` r

zt zvxel zxwz g si el`ge bx s t`z zvge sjge` jel zvho lgt Ohkj

Ni`erie Exzvgzgie t`z zvge z`e` oz zviel e`el zt ie jge` jel e`g m`ik

`el x z` lgg% Fel b`el a bb re t`o bk Ohkj Ni`erie b oz zg `e

34 {xb lgk zve z` lgg! zgt eg zo `xwz s ob zgx fke x bk Hj|kvj Ohkj

Ni`erie a okel ag r m`g x zz t e`z b`i `el zvgx `el zvgx zv ho zve

z` lgg%

6%6%Fg `b mge` el`go b`i bb jike` el`gt Sgz Ekoel zvb r be` zvke` bk e`el z`el `gx xw ze `el x z` lgg s

jge` jel kel b oz zve z` zvel rk Sgz Eko! bb JESE kel t`g g

oz sg e`el z`b` z`b vz ae e`el el z`g bel ag b`i JE e`el fg

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`b mge` el`go vz lg zv z JE b z` m`el e` s z` bk oe` zve re

e` zviel zel akg m`el pk%

Fg `b z` e`z a s se elxe elxwe agx% B z` z`w elxe elxwe

agx re pxz rk fz zg Sgz Eko `ge ekw t` z`xb {x e`gx si e`t m`x%

B`e` gx ew s kel ho ag vz e`gx fz ag b`i re t`o bk bb JESE!

lg rk `ie zie t` z`xb si lg rk elxwe agx zve z` lgg! {xw zve` re pxz

mo b`xwe el`gt! be wx s oz bel el` bk t`e ae bb JE eg k `ge

ekw `ie zie m`el z` be` zvke` b sg {xw zve` re pxz m`t me s `ge

g bk bb JE eb elig%

Fg `b z` `kg a s b`z ael rk fz bel z`b% T`e ae bb brrepxz! mge` jike` rk fz eg k `ge ekw x m`el b ag z` s bel el`! z`gz

f! ow ob! fg x z si oz jw b`xwe re pxz g `g oz elxe se vz

ae! m`el t`g a se JE b z` lgg {xwz zviel ele `e% S be wx mo s

oz bel el` ee sgb b`z ael rk eg m`el b e` lg bki bel a gx

j `gx%

Fg `b z` fk a s b`ge ab pb zge z`el og% Zxw b e`el sge

jge` jel b xw ze mgo b`el vel b`z ael bk oz r re t`o' m`el `

z`xk mo rk elig! e`el zg rki rel elg zgx jel Sgz Eko se okel zo

a `el eg m`el zz fel `el elig9 Z`o b` z`g lgke le w m`g `el aiz

bb e`e rk elig eg zgel x t`z rge` e`el se age {xke e b`z ael

rk Ohgng e`go p! rk Kffizz b fhe %%%' e`el ael zgx jel e`el re

t`o zve se m`el ` z`xwe lgo9 E`gx e`e `gx rk fz zviel eb b oz

zve z` zvel ax e`el s rki z` t`e se m`el z` bki `e oz r e`e

`gx eb elig og b` z`o e`t z` zvel9 B`z ael b` a oz wx z! se

{xke zvel e`z eo b`ge ab pb zge z`el og bk og JE% V vel e`el

b`ge ab zve b`k z`b r `gx {x ee b`k z` z`xwz t`b elg zgx jel

z`kw g {xke go s b`z ael bk oz r re t`o rk eg%

m`el f z`z z` elkw zve b`e` z` zvel eg k bk oe`! m`el b`

vgel bb JE o elkw b E` eb bel be b e`el lgg t`t e`o eel bki

EABZ bk re t`o rk fz zviel eb%

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2% Oz r mge el` s lgg t`t eel bki eel ab be` zvke` re t`o rkfz bel z`b bk bb jike` el`gt Sgz Eko