YouthSpeak Toolkit 15.16

youthspeak.aiesec.org

GLOBAL YOUTHSPEAK INITIATIVE TOOLKIT

CONTENT

1.  Global YouthSpeak Ini9a9ve •  Why •  How •  What

2. Youth Speak Forum Alignment

•  Concept •  Agenda •  Brand Management •  Timeline •  Repor:ng 3. Contact Informa9on

YouthSpeak CONCEPT

"Because the people who are crazy enough to think they can change the world

are the ones who do.” -‐STEVE JOBS

WHY

YouthSpeak allows young people to engage and take ac9on over issues that maJer to them.

Having this in mind, we acknowledge that the Global YouthSpeak Ini:a:ve could be a big booster of Engagement with AIESEC and a way to increase the organiza:onal relevance. We also realize that for YouthSpeak to succeed and reach its full poten:al, we need it to be a united organiza:onal effort where we join forces to show the greatness of youth and what we can achieve when working as one. Our global network needs to be working in collabora:on to make the posi:ve impact by making our organiza:on the leader in providing youth leadership experiences and engaging and developing every young person in the world. Therefore we as AIESEC need to work together to enable more and more young people to engage with us, while at the same :me increasing and showcasing our relevance to the world. The society needs young people to take ac9on and we, as AIESEC, will become the plaLorm to allow this youth empowerment.

Global YouthSpeak Inni9a9ve?

WHY Global YouthSpeak Ini9a9ve?

YouthSpeak is a Global ini9a9ve that aims to make AIESEC louder. In order to achieve this we need to work as one network, which means we are looking to: •  Align all en99es to the YouthSpeak strategy and

brand •  Report the impact around the world together •  Shape global and na:onal strategies around what

maSers to young people •  Showcase our relevance at all levels (both global

and na:onal.

ABOUT YOUTHSPEAK

INITIATIVE

Through the insights we gather, we will are able to understand what young people care about and therefore: •  Showcase our opportuni9es in a more aSrac:ve

way to our customers •  Plan our opera9ons to become more relevant in our

countries/territories •  Generate beJer aJrac9on strategies for our ELD

programs •  Create the right interna9onal partnerships

according to our target markets •  Collaborate with the government thanks to the

credibility of the YouthSpeak Survey •  Use YouthSpeak Insights in our mee:ngs for a beSer

pitching of our sales porYolio •  Support our statements about youth with credible

data when speaking to externals, to be able to become the Global Youth Voice

WHY YOUTHSPEAK MATTERS FOR OPERATIONS?

HOW the Global YouthSpeak Ini9a9ve?

The YouthSpeak Survey collects youth insights from around the world to beSer understand what young people care about. This survey will provide decision makers (companies, the government, organiza:ons, AIESECers) with key insights to generate projects and ac:ons to impact the world. The more responses we get, the more credible we are.

The YouthSpeak Forum is a premiere event that brings together both young and senior leaders to form a diverse cross-‐sector and mul:-‐genera:onal space for inspiring conversa:ons around pressing global issues. The forum aims to create an environment to gain new perspec:ves to create ac:onable outcomes and projects to push the world forward. This projects are connected to the insights we gain from the survey. The more aSendees we get, the more credible we become.

The YouthSpeak Insights is the report that comes out of the YouthSpeak Survey and allows AIESEC and the world to take decisions that influence strategy and opera:ons of our organiza:on. This insights reflect the data gathered in the YouthSpeak Survey We, as organiza:on, are in charge of making this insights available to the world The more reach we get, the more credible we become.

HOW the Global YouthSpeak Ini9a9ve?

The more responses we get, the more credible and relevant we become.

The more aSendees we get, the more credible and relevant we become.

The more reach we get, the more credible and relevant we become.

The more AIESEC projects we implement, the bigger impact we have. W e s t a r t w i t h t h e

YouthSpeak Survey, which will help us to know and be aware what really maSers for youth.

YouthSpeak Insights will come from the YouthSpeak Survey, and will define the main topics we should have a s t h e m e s f o r o u r YouthSpeak Forums

The main themes of the YouthSpeak Forum will b e d e fi n e d b y t h e YouthSpeak insights and will shape the projects we want to create as a call to ac:on aêr the forum.

We will look for companies and organiza:ons willing to sponsor AIESEC projects that will be created during the Ac:on space and executed aêr the YouthSpeak Forum. Projects should be aligned to the themes tackled in the YouthSpeak Forum

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WHAT Global and Na9onal Elements

Global YouthSpeak Forums 15.16

Regional YouthSpeak Forums

Na:onal YouthSpeak Forums

IC 2015 & IPM 2016 Regional Conferences Your en:ty’s YouthSpeak Forums

AIESEC Global YouthSpeak Survey

AIESEC Global YouthSpeak Insights

YouthSpeak FORUM

“Just imagine what solu:ons might be found if young people are given the space

and encouragement to par:cipate and lead,”

-‐KOFI ANNAN

TOPICS Aligning all global and na9onal

forums to survey results

Millennials are largely unsa:sfied with the educa:on system, with a global Net Promoter Score being -‐42, as found in YouthSpeak survey. In total, 53% of Millennials see a disconnec:on between what they are learning today versus what they will need tomorrow. There is a significant challenge for government, youth, employers and the third sector to bridge the gap between educa:on and employment and ensure that educa:on is leaving young people prepared for the future. And with the global youth popula:on reaching 1.8 billion, out of which 89% is in less developed countries, there is an urge to iden:fy solu:ons for bridging this gap. To develop the next genera:on, which will by 2025 comprise 75% of the global workforce, all stakeholders must come together for a cross-‐sector collabora:on.

According to YouthSpeak Survey, 61% of Millennials have plans to become an entrepreneur and another 8.7% already are. And with 31.3% of respondents sta:ng that they want to become an entrepreneur in the next 5 years, we recognize the growing trend among the Millennial genera:on that will greatly impact their career choices and how they view the role of employers. We want to help shape this trend and capitalize on it, since so many young people want to become an entrepreneur. “Entrepreneurship is fast emerging as a transformational megatrend of the 21st century given its capacity to reshape economies and industries throughout the world. As key drivers of economic growth, entrepreneurs are the lifeblood of any expanding economy, generating jobs, introducing new products and services…” -‐ Waddah Barkawi, Entrepreneur ar:cle

TOPICS Aligning all global and na9onal

forums to survey results

The world’s popula:on of 7 billion is likely to increase to 9 billion by 2050. The demand for diminishing natural resources is growing. Income gaps are widening. What does a sustainable future actually look like? “Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” -‐ 1987’s Brundtland Report We will examine the many facets of sustainability -‐ sustainable development, res i l ience, sustainable entrepreneurship, Triple BoSom Line, corporate social responsibility, and how they intersect, zooming in on some key issues, breaking it down by sector. Looking ahead, we will iden:fy what changes are needed to make the transi:on from the Millennium Development Goals to the Sustainable Development Goals, and the role of youth across sectors in making the goals a reality. According to YouthSpeak insights more than 90% of Millennials want to work for a company that cares about the world and generates a posi:ve impact in the world.

September 15’

October 15’

October 15’

October 15’

October 15’

October 15’

November 15’

Global & Regional Forums in 2015-‐2016

Youth Speak Forum LATAM SUMMIT PANAMA

Youth Speak Forum SOUTHERN AFRICA SUMMITBOTSWANA

Youth Speak Forum EUROPEAN CONGRESSRUMANIA

Youth Speak Forum WEST AFRICA CONNECTING SEMINARSENEGAL

Youth Speak Forum EAST AFRICA PIONEERS CONGRESSETHIOPIA

Youth Speak Forum MENA CO 2015LEBANON

Youth Speak Forum ASIA PACIFIC LEADERS SUMMITTHAILAND

March 16’

March 16’

March 15’

March 16’

March 16’

March 15’

February 16’

Youth Speak Forum EuroXPROBULGARIA

Youth Speak Forum LATAM CONFERENCECOLOMBIA

Youth Speak Forum ASIA PACIFIC CONFERENCEMoC

Youth Speak Forum AfroXLDSCOTE D'IVOIRE

Youth Speak Forum MENA XLDS 2016EGYPT

Youth Speak Forum SOUTH EAST ASIA CONGRESS

Youth Speak Forum IPM 2016

Global & Regional Forums in 2015-‐2016

“The Forum generates the YouthSpeak output of concrete ideas and ac:ons.”

YouthSpeak AGENDA

AGENDA Inspire, Engage, Act

Framework

What our partners should know

Addi9onal informa9on you should know

INSP

IRE

ENGAGE

ACT

Top business and thought leaders from around the world are invited to share their knowledge with the delegates about the chosen forum theme. This sec:on of the day is delivered through short and powerful talks and aims to inspire delegates and help to form their opinions for the rest of the day.

Our partner organiza:ons engage with the youth delegates to give new perspec:ves on issues rela:ng to the forum theme through workshops, conversa:ons and idea genera:on spaces. Youth and business are able to interact, exchange opinions and understand what is being done in the world already to address the ques:on of the day.

The youth delegates take their learning and insights from the day into a space where they are able to co-‐create ideas and solu:ons with their peers and experts in the room. The aim is to switch their ideas into ac:ons that each stakeholder can take forward to contribute to the theme of the day, resul:ng in commitments and projects that organiza:ons and stakeholders can support.

Keynotes where speakers relate to the main topic and how they or the company they represent connect to it. Each key note shall take no longer than 30 minutes. Focus on inspiring talker, these people are a l so an anchor to aSrac t beSer organiza:ons

Workshop where organiza:ons and youth interact in order to learn methodologies in how to impact the world. Organiza:ons can get insights on what youth think about their ini:a:ves or create a new project with them 90 minutes each workshop. Normally 5+ workshops happen at the same :me, so the plenary is divided

We want to generate projects that impact the society and are based on issues young people care about. Projects should involve our exchange programs. For project r e q u i r e m e n t s , p l e a s e v i s i t : hSps://goo.gl/MduV7z We highly recommend you to have a panel of judges to give feedback to the projects. Organiza:ons could decide to invest and co-‐execute the project with AIESEC (since the beginning of the nego:a:on you should pitch this idea).

AGENDA Proposed Agenda Structure

Opening (30 minutes) Keynote 1 ( 30 minutes) Keynote 2 ( 30 minutes) Coffee Break ( 30 minutes) Keynote 3( 30 minutes) Keynote 4 ( 30 minutes)

Panel ( 30 minutes)

Lunch ( 60 minutes)

Workshop (90 minutes)







Networking Space ( 30 minutes)

Ac9on Space: Designing ideas ( 120 minutes)

Break ( 30 minutes) Ideas Pitches ( 60 minutes)

Closing ( 30 minutes)

AGENDA Agenda Parts Explana9on

We will hear inspiring speeches from the experts in the areas sharing their experiences and knowledge. The insights will be focused on the main topic of the forum and leadership stories, stories of success and failure. Invite important and relevant speakers

OPENING

KEY NOTES

PANEL

WORKSHOPS

NETWORKING BREAK

The opening should be a 30 plenary session with a really outstanding host . Think about someone in your country/territory very relevant for the main topic of the forum . If you have a really good host imagine about who you can invite as speaker.

These 15-‐30 minute panel sessions will consist of presenta:ons and open discussions presented by 4-‐6 panelists directly engaging with the conference audience. The host should prepare really good ques:ons and delegates are going to be able to add some of them. The speakers of the panel, could be the speakers of the keynotes, so delegates could solve doubts they might have aêr the speeches and have deeper interac:on with them.

In these interac:ve sessions, par:cipants learn more deeply about a specific topic in order to spark ideas to design projects and commitments. It shouldn’t be a presenta:on. Speakers should provide context and a framework (10% of the :me of the whole session), then provide 60% of working space, 10% to share ideas and 10% to wrap up the session and have a clear output for the Ac:on Space.

This is an op:onal space where partners can have specific booths to have a closer approach with the delegates, answer ques:ons, provide materials, etc.

AGENDA Agenda Parts Explana9on

ACTION SPACE: Designing ideas

Par:cipants brainstorm and generate answers to specific “how” ques:ons, crea:ng forward-‐thinking solu:ons and refining new approaches to global challenges. In teams, par:cipants materialize ideas by iden:fying goals, :meline, and resources required. All the ideas they created in the workshops should be transformed into specific projects .

IDEAS PITCHES

CLOSING

Delegates “pitch” their commitments to ac:on and project ideas to an expert panel (the panel could be built by the speakers in the workshops and people from the companies or organiza:ons that want to sponsor the projects created in the Youth ´peak Forum)

Host closes the YouthSpeak Forum with strong conclusions and with a call to ac:on for all the delegates, encouraging them to act around the topics discussed during the forum and enabling them to execute the projects they have created during forum’s ac:on space.

BRAND YouthSpeak Brand

Management

h"ps://goo.gl/MduV7z

Please find here brand management materials:

REPORT YouthSpeak Brand

Management

If we want to become more relevant and impacYul AIESEC, we need to be gathering the informa:on about na:onal YouthSpeak Forums to share it to the world and to showcase our reach. That’s why we need to start measuring our impact at every level. So , ader every YouthSpeak Forum, please report your reach: https://podio.com/webforms/13070107/890519 How to get the numbers from Facebook?

Aêr you have p o s t e d a b o u t YouthSpeak, go to your Facebook fan page and get the numbers as explained in the pictures below.

CONTACT YouthSpeak Team Contact

Details

Federico Restrepo Global BD Manager 15.16 YS Team: Team Leader [email protected]

Dmitriy Dubovik Global VP DM 15.16

YS Team: Digital Engagement [email protected]

Natalia Farfan Global BD Manager 15.16 YS Team: Regional Forums

[email protected]

Mona Pan Global BD Manager 15.16 YS Team: Regional Forums

[email protected]

Ivana Gusic Global VP PR 15.16

YS Team: External Comms [email protected]

Hamza Merzguioui Global Mena Opera9ons VP 15.16 YS Team: Strategy and OperaMons

[email protected]

Natalia Farfan is also responsible for network communica:on. If you have any ques:ons regarding Regional YouthSpeak Forums please approach her. If you have ques:ons regarding the survey, contact Dmitriy Dubovik. And for any ques:ons regarding integra:on of YouthSpeak into opera:ons, please contact Hamza Merzguioui.

Documents

YouthSpeak Toolkit 15.16