year in review

Working together during 2018, we achieved some truly inspiring outcomes both in our home city of Brisbane, as well as nationally, through the market-leading sustainability events, initiatives and programs that we are involved in. Through this annual review, I hope you will join me in celebrating the many successes of the past year and acknowledging the efforts of our stakeholders and supporters.

It is incredibly encouraging to see the sustainability message now resonating with people from all walks of life, and across a very diverse range of organisations. We continue to realise audience growth for our community communication platforms such as Live for Less, record breaking attendance at events such as Green Heart Fair, and high levels of engagement and real investment from our corporate and government partners.

The year ahead will see continued community, government and private sector focus on the key issues impacting the sustainability of our cities. Government policy priorities will continue to rapidly evolve and CitySmart will continue to support the market-place in adapting to change. Waste management, climate and flood resilience, greenhouse emissions management, transport and energy use remain high priority areas for CitySmart into 2019.

I thank you for the support you have shown us over the past year and I look forward to working with you through 2019.

3

Message from the CEOAs CEO of CitySmart, I am very privileged to be able to work with our committed team, Brisbane City Council, our partners and community stakeholders to continue to make a positive difference.

James Bulinski

“...we achieved some truly inspiring outcomes both in our home city of Brisbane, as well as nationally, through the market-leading sustainability events, initiatives and programs that we are involved in.”James Bulinski, CEO CitySmart

CitySmart was established in 2009 as Brisbane City Council’s Sustainability Agency. In the decade that’s followed, we’ve helped Brisbane on its way to becoming a world leader in sustainability and used the learnings gained here to help improve the sustainability of cities across Australia.

CitySmart helps create a more sustainable way of life. We show business and households how to make change happen through better use of their resources and money.

Our successful approach proves that sustainability can provide substantial economic opportunities while reducing the impact on the environment.

How do we do this? • Create engaging behaviour change programs• Develop and deliver initiatives with business and government• Share insights and publish useful content• Hold events that change hearts and minds

CitySmart works with communities, business and government to create a more sustainable future for Brisbane and beyond.

54

7

delivering sustainability outcomes for Brisbane. Helping over 100,000 residents and businesses.

7key projects and programs

attracting over 85,000 attendees

18events

strong online community

50,000OVER

across a variety of industries such as water, waste, energy and transport

30corporate partners

OVER

76

2018

9

85,000+attendees

92pieces of positive media coverage

2018 Events

Waste

Waste Stations We love educating people on waste. We always have recycling stations located at our events as well as organic waste collection bins to ensure food scraps don’t end up in landfill.

Reduce We aim to reduce the amount of waste created at events through the following initiatives:

• Ban on the sale of single use plastic water bottles

• Hydration stations for refilling reusable water bottles

• Ban on plastic bags and plastic straws

• Discounts from coffee vendors for customers with reusable coffee cups

• Using items that have been purchased second-hand or from upcycled materials

Our Vendors• Source their products locally where possible

• Use serveware that is recyclable or compostable

• Aren’t allowed to sell plastic bottled water

• Aren’t allowed to use plastic straws

• We only work with food vendors who practice sustainability in their business. For example:

• Recycling their cooking oil

• Composting all food waste

• Using no chemicals or artificial colours and flavours

EventsWe help brands connect, engage and educate their target audience on their sustainability goals.

Our events are a crucial part of CitySmart’s larger mission to help the community, industry and government drive greater sustainability outcomes for cities and regions with both environmental and economic benefits.

How do we create successful events?

• Sustainability event design & production: we offer full program design, management and delivery to achieve results of the highest standard

• Marketing strategy: we amplify brand awareness through our marketing channels consisting of over 100,000 people for whom sustainable living is central to their way of life

• Social & digital amplification: we manage event apps, social communities and build digital activations to maximise the impact of social media

• Event reporting: we map out the event journey from start to end and identify the key delivery milestones and targets

Sustainability in action Some initiatives we have in place at our events:

Brisbane City Council’s Green Heart Fair is Brisbane’s biggest sustainable living festival. Managed by CitySmart, the event promotes innovative green living in a fun, free, family-friendly environment for all residents to come and enjoy.

The Fair welcomes hundreds of Brisbane’s leading sustainability organisations, community groups, artisans, foodies, green-thumbs, conservationists, businesses and eco experts to share information and knowledge with Brisbane residents on how to live more sustainably. Fair goers are treated to heaps of fun activities and entertainment throughout the day with a jam-packed schedule.

We minimise our carbon footprint by maximising recycling and waste reduction practices. Our ultimate aim is to have a waste-free event where no rubbish from the event ends up in landfill and we ask all event participants and attendees to respect and adopt these values.

The Green Heart Fair engages residents, showcasing citywide initiatives and equips them with the tools to live more sustainability and lower their cost of living. It’s Brisbane’s premier sustainability event.

Green Heart Fair

10

45,000+attendees

14,898online community members

4,000+free native plants given away

4,400plastic bottles saved because of our Hydration Station refills

245+sustainable exhibitors and sponsors

56%first time visitors

452,506people reached through social media

48pieces of positive media coverage

Our 2018 Green Heart Fairs at a glance

greenheartfair.com.au

12 13

In 2018 CitySmart developed and staged a transport expo showcasing low cost and sustainable transport options. Held in conjunction with the Green Heart Fairs, the expo featured a combination of industry experts and suppliers sharing their products, knowledge and solutions along with product displays, test drives and demonstrations.

With ever-increasing transport options, consumers are often confused as to what are the best choices for them and their families. This created an opportunity for CitySmart to develop a one-stop-shop event for people to road-test new technologies and discover the most cost-effective and sustainable ways to get from A to B.

Move For Less helps the audience better understand:

The greatly reduced fuel consumption offered by newer petrol/diesel vehicles

The growing world of electric/battery powered cars (including hybrids) and the costs, benefits and ease to charge and operate

The amazing world of new transport options for non-car drivers such as electric bikes, scooters and electric skateboards

Move for less

ReviveHeld in celebration of National Op Shop Week, CitySmart manages Brisbane City Council’s annual Revive Second-hand Fashion Festival, which sees buyers and sellers from Brisbane and beyond come together to celebrate second-hand fashion.

This unique event celebrates pre-loved fashion as a way to avoid the amount of waste sent to landfill, as well as promoting second-hand fashion as a fun and affordable way to help keep Brisbane clean, green and sustainable.

Festival goers are treated to shopping at Brisbane’s best revived clothing stalls, charity op shops stalls, fashion parades and live entertainment. The festival also hosts workshops and the opportunity to speak to onsite stylists.

A popular pop-up fashion festival held during National Op-Shop Week to help reduce the amount of textile waste that goes to landfill.

10,100 estimated items saved from landfill

700 litres of organic waste composted

100% of exhibitors would return

$66.9k estimated stallholder revenue

10,000 attendees

25vintage & second-hand exhibitors

7.5m people reached through PR

23pieces of positive media coverage inc Channel 7 news and Courier Mail

9runway shows showcasing second-hand clothing

citysmart.com.au/events/revive

Showcasing how people can get from A to B for less with a lower environmental footprint.

15

Recreate

CitySmart managed Brisbane City Council’s Recreate Fashion Show and Twilight Market in King George Square.

In its fourth year, Recreate educates residents on the benefits of recycling in a novel and fun way with recycled fashion on parade made by local designers.

This recycling-themed twilight market and fashion show is all about recognising Brisbane’s recycling efforts and inspiring even more recycling for a cleaner, greener city.

Recreate features couture created by a collection of Brisbane’s best fashion designers from recycled materials, as well as handmade artisan wares at the BrisStyle Market stalls, free kids activities and food trucks.

Recreate celebrates National Recycling Week and promotes Brisbane’s recycling programs. It’s an innovative fashion show with original recycle-themed designs and a twilight market.

8,000+attendees over four hours

10 extraordinary dresses made from recycled materials

21 pieces of positive media coverage

6.5m people reached through PR

300+ #RecreateBNE social posts

34k people reached on owned social media channels

3 runway shows featuring 9 local designers

14

citysmart.com.au/recreate

Eco Fair Promotes simple and fun sustainable living ideas for Brisbane residents to incorporate into everyday life.

The Brisbane Airport Corporation engaged CitySmart to manage the 2018 EcoFair at Skygate for the third year running.

This four day event was packed with free eco-friendly activities for Skygate shoppers including kids entertainment, plant giveaways, sustainability themed demonstrations and so much more.

Clean Up Australia Day Every year, thousands of Australians take part in Clean Up Australia Day, helping to clean up our local parks, streets, beaches and bushland, and conserve our beautiful environment.

On behalf of Brisbane City Council, CitySmart coordinates Clean Up Australia Day volunteers and activities throughout Brisbane.

16 17

87.5% engaged with new customers

62.5% felt the event was a driver of store sales

100% said the event was a driver of precinct awareness

75% saw an increase in foot traffic

Feedback from surveyed Skygate retailers

5,835 organic reach on social media

683new subscribers to the Skygate database

7% increase in foot traffic compared to the 2017 event

321sites

14,651volunteers

81 skip bins

706 tonnes of estimated rubbish collected

What did the 2018 event look like?

1918

Cleaner Suburbs Awards Managed by CitySmart for Brisbane City Council, the annual Cleaner Suburbs Awards champions the achievements of residents, businesses and groups who work together for a clean, green, sustainable city.

In 2018 we had:

Winners were announced 17 October 2018 by the Lord Mayor in City Hall with 100+ guests.

The public was invited to vote for one winner in the ‘People’s Choice Litter Prevention Award’, which comprised of finalists shorlisted by our judges across all categories. The winner received a remarkable 2668 votes.

172nominations

81unique individuals/ groups/businesses nominated

60% of wards had finalists and 11 Councillors nominated

4 sponsorsCleanaway and CSR Bradford sponsored the event, with prizes donated by Bank Australia and Telstra.

cleanersuburbs.com.au

CitySmart delivers projects and programs at a local, state and federal level to help build more sustainable communities and drive positive economic outcomes.

Projects & Programs

Live for Less

Live for Less works to empower the Brisbane community with the tools and knowledge to make affordable, valuable choices that reduce their environmental impact. We aim to share the latest industry news, encourage creative ways to live life for less, and shine a spotlight on people in the community who already are.

14,100Facebook likes and 1,048 on Instagram

Three community activations reaching an audience of

40,000+

26,340newsletter subscribers

Over 43,000 website visits for FY17/18

Live for Less Manifesto

Over 40,000 followers aligned with Brisbane City Council’s Clean Green Sustainable strategySustainable living is also a big part of Brisbane City Council’s vision for the city – called Brisbane. Clean, Green, Sustainable 2017-2031.

liveforless.com.au

Live for Less is Brisbane’s sustainable living hub with DIY tips and advice on how to live more sustainably and lower the cost of living.

21

EMBRACE THY INNER CHEAPSKATE.

WASTE NOT,WANT NOT,LANDFILL NOT.

GET DOWNWITH CARBONEMISSIONS.

EVERYONE HASA GREEN THUMB,EVEN YOU.

FOOD IS FORPEOPLE, NOTLANDFILL.

KNOWLEDGE ISPOWER, ACTIONIS GOLDEN.

Reduce Your Juice Reduce Your Juice helps households save money on their energy bills. It transforms the traditional approach to behaviour change into a fun, interactive experience that helps change household energy habits.

22

Reduce Your Juice uses a combination of fun games, digital messages, activities and rewards to help participants reduce their energy usage. The program is delivered using digital media including a mobile app, emails, social media and SMS.

Participants download an app via the Google Play or Apple App store and then play three different mini-games over six weeks. Each mini-game has a different theme related to reducing energy costs in the home.

• Targeted 1800 Brisbane based AGL customers

• Empowered residents to take control of their electricity use via the gamified, educational program

• Results: average of a 14% energy bill reduction for the first quarter post program

• Saving average of $52 per household per quarter.

CitySmart collaborated with AGL and Brisbane City Council to deliver the AGL Reduce Your Juice Program:

23

reduceyourjuice.com.au

Energy Savvy Families Electricity consumption and residential cost is complex and interest in understanding the details of it is low in most Australian households. For the vulnerable and many in regional Queensland, customers have low motivation to change their household rituals and routines that would result in lower electricity bills.

The Queensland Government has partnered with CitySmart, Ergon Energy Retail and Queensland Council of Social Service to bring the Energy Savvy Families Program (ESFP) to selected households based in Cairns, Hervey Bay, Rockhampton, Toowoomba and Townsville.

The program is being deployed over a 24-month period and commenced in September 2018. It is designed using a bundle of solutions that combined will help Queensland residents improve their understanding of their energy use and the ways they can manage their electricity bills, with the ultimate goal of reducing their bill costs long-term.

Participants have access to:

Summer Saver Research ProgramCitySmart was commissioned to produce a report on behalf of Victoria’s CitiPower/Powercor, United Energy, and RACV to help with the design of consumer-centric programs to manage electricity demand in the summer months.

This research will help the energy industry and policymakers understand how different households think, feel, and act with regards to electricity usage during peak times. By understanding different load profiles and household segments, networks can create programs that are more efficient and effective. Consumers will be empowered to play a part in ensuring a stable and sustainable electricity supply, while also saving money on their bills.

Citysmart is now looking at how the learnings of electricity behaviour change at the household level can be applied to the water industry.

Reduce Your Juice A mobile game the whole family can play to learn about ways to save electricity.

Digital Meter Has a range of benefits including monthly e-billing, remote reads, and access to HomeSmart Savvy.

HomeSmart Savvy A powerful online tool to help monitor household energy usage, set budgets, and get alerts.

Monthly e-billing Helps make budgeting easier with smaller, more managable bills.

Local Champion A local champion to provide participants with personal support during the program.

energysavvy.com.auEnergy bills = high Care factor = low Attention span = low Hyperconnected

24

t3 initiative The aim of the program is to improve commercial building sustainability through helping landlords and tenants upgrade equipment and fittings such as LED and solar installations, lowering electricity costs and carbon emissions.

CitySmart worked with partner Incorp to develop the t3 Initiative.

43,000m² of Smart LED lighting upgrade in 2 QIC buildings in the Brisbane CBD (33 Charlotte St and 111 George St)

75% reduction in energy use from lighting

Carbon emissions reduction per annum of

640 tonnesEnergy bill reductions for tenants estimated at

$335,000 per annum

Our first LED Lighting Project achieved:

Our first Solar ProjectsBeiersdorf – Sydney office

3,000m²

of lighting and 66kW of solar

8 Station Street Wollongong – facilitated by MMJ Real Estate Wollongong

Flood Resilient Homes ProgramThe Flood Resilient Homes Program is a new initiative of Brisbane City Council, delivered in partnership with CitySmart. The program is designed to help residents prepare for and recover from overland flow flooding, and is being trialled in locations across the city that have a history of this type of flooding.

Flood-resilient design prepares buildings to withstand and recover from overland flow flooding events, while supporting everyday liveability and quality of life. Flood-resilient design enables home owners and residents to safely store belongings prior to a flood event, and easily clean, repair and quickly move back in after such an event with minimal long-term disruption

Pilot launch in Paddington/Milton in June followed by Inala in November

FloodWise Resilience Incentive Scheme commenced late 2018, providing financial assistance for property modifications

78FloodWise Home Service assessments completed

91%of those surveyed have rated the service as good or excellent

citysmart.com.au/floodwise

t3initiative.com.au

26 27

Throughout 2018 CitySmart has enjoyed working with over 30 corporate partners and stakeholders to achieve sustainability outcomes for Brisbane and beyond.

CitySmart acts as a conduit between business, community, government and Brisbane City Council to forge powerful partnerships. We help put innovative businesses and solutions on the map, while cementing Brisbane as our nation’s most sustainable city.

Lord Mayor’s partner function

Over 100 guests attended our annual partner celebration at the Bromley Room, West Village.

“Trash Talk” with special guest Craig Reucassel

Over 150 guests joined CitySmart and our co-host Queensland Urban Utilities at Victoria Park to hear Craig’s view on all things waste from his journey through filming his acclaimed program “War on Waste”.

Bringing Your Office to Life with The Fifth Estate

CitySmart joined forces with The Fifth Estate to engage the property sector to deep dive into the challenges and opportunities of improving workspaces and workplaces.

70 guests joined the forum from across the landlord, tenant and services sectors.

National Waste Landscape Lunch

66 guests from across government, circular economy, waste management and industry partners joined us at City Hall to gain a first-hand insight into the new national waste policy through advisory board member and Planet Ark CEO Paul Klymenko.

t3 Initiative showcase event

Over 50 guests and industry stakeholders celebrated the successful delivery of the first project at 33 Charlotte St with building owner QIC.

CEO Boardroom Lunch – The Future of Waste, Today, Tomorrow and Beyond

We hosted a foundation partner lunch with Cr Vicki Howard, Cr Peter Matic and Cr David McLachlan focused on Brisbane’s opportunities in the waste sector. We reviewed the current state of play, how Brisbane plans to stay ahead of the game, and what the impending changes to our waste industry mean to business and customers (including plastic bag ban, waste levies, after market recycling, and container deposit schemes).

Our CitySmart Corporate Partners work with forward-thinking business and industry leaders to find better ways to build Brisbane’s future. We help our partners achieve their sustainability goals through networking, direct connections into commercially viable projects, and supporting their business as a thought leader in sustainability.

Partners

2018 partner events - Opportunities to connect

28

T3 successful launch and 4 projects completed.

Planet Ark Power launched its unique dSTATCOM software solution with its solar and battery installation in Queensland’s demonstration site at Llewellyn Motors, Booval.

Water3 now offers 100’s of water refill stations around the South East helping everyone make better choices by not purchasing single use plastic bottles.

Rocky Point is now processing clean food waste into valuable compost for soils, in addition to their core mulch and potting mix products. Their lean, green thinking turned food waste from the Gold Coast 2018 Commonwealth Games into a super dynamic compost. Students from Griffith University tracked the efforts of Rocky Point creating a viable business out of ‘closing the loop’ on food waste in South East Queensland.Cleanaway and Suez increased their role in

delivering the city’s waste management services, being contracted to take care of the Waste and Resource Recovery Facilities and curbside Residential Collections respectively.

QUT delivered ground breaking behavioural research outcomes on customer buying behaviour around energy consumption.

Seqwater launched their new strategy and campaign to educate consumers on water management “The realities of rain”.

Brisbane Airport Corporation’s Sustainability Strategy won its category in the Airports Going Green Awards which recognised the contributions of outstanding projects, programs, or people in pursuit of sustainability within the aviation industry.

SpotlightCitySmart partners achieving sustainability outcomes throughout 2018

Find out more about our partners' achievements and sign up to CitySmart News at citysmart.com.au

Thank you to our partners

Associates

Principal partners

Foundation partners

30 31

07 3007 7000 Level 8,307 Queen Street, Brisbane QLD 4000

citysmart.com.au